{"id":5026,"date":"2019-01-03T10:41:29","date_gmt":"2019-01-03T10:41:29","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=5026"},"modified":"2025-11-12T18:16:08","modified_gmt":"2025-11-12T12:46:08","slug":"walmart-reviews","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/walmart-reviews\/","title":{"rendered":"10 Incredible Ways To Get Reviews On Walmart"},"content":{"rendered":"\n<p>Many sellers have realized the importance of <a href=\"https:\/\/www.sellerapp.com\/blog\/get-more-amazon-product-reviews-legally\/\">good customer feedback<\/a>. Unquestionably, the number of positive reviews has a direct impact on <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seo-guide\/\">Improving product rankings<\/a> and sales. <\/p>\n\n\n\n<p>This might make you wonder how to get reviews on a <a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-markteplace\/\">marketplace like Walmart<\/a>? <\/p>\n\n\n\n<p>Well, the fact is that most sellers are\nclueless about how to get this right. Considering this, here is a detailed\narticle that unveils different ways to help you acquire more reviews. <\/p>\n\n\n\n<p>But before diving into it, there are a few things\nyou need to know.<\/p>\n\n\n\n<p><strong>Why\nDo You Need Walmart Customer Reviews?<\/strong><\/p>\n\n\n\n<p>When it comes to <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-fba-vs-ebay\/\">e-commerce platforms<\/a>, reviews from different buyers play the word-of-mouth strategy. This has an immensely strong impact on your business directly or indirectly. <\/p>\n\n\n\n<p>According to a study performed by Search Engine Land:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>85% of online shoppers read\nthrough the online reviews before making a purchase.<\/li>\n\n\n\n<li>79% of online shoppers trust\nonline reviews just the way someone would recommend them personally.<\/li>\n\n\n\n<li>73% of online shoppers claim\nthat positive feedbacks make them trust in the business even more.<\/li>\n<\/ul>\n\n\n\n<p>When you desire to have those five stars, it doesn\u2019t matter who you are. As long as your product is great and is helping your customers, your dreams can come true. <\/p>\n\n\n\n<p>But yes, the reality is that it takes a lot more to acquire good ratings.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/dashboard.sellerapp.com\/register?plan=Pro_Monthly&referrer=walmartreviews-inside1\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.sellerapp.com\/Blog_images\/mid-conversion\/SellerApp-main.png\" alt=\"\" title=\"\"><\/a><\/figure>\n<\/div>\n\n\n<p><strong>Online\nReviews: Facts & Statistics <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Even bad or negative reviews help boost conversion rates. Customers tend to spend 5 times more on a website if they relate with negative reviews, trust them more, and often lead to 85% more conversions. <\/li>\n\n\n\n<li>About 67% of the customers are influenced more by reviews. (Source: <a href=\"https:\/\/moz.com\/blog\/new-data-reveals-67-of-consumers-are-influenced-by-online-reviews\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">moz.com<\/a>)<\/li>\n\n\n\n<li>80% of the customers trust ratings with 4, 4.5, and 5 stars.<\/li>\n\n\n\n<li>User-generated content influences customers in making better buying decisions than search engine results. <\/li>\n\n\n\n<li>Over 50% of customers pay attention to reviews and only 34% are interested on deals.<\/li>\n\n\n\n<li>More than half of the adults under the age 50 check for online reviews routinely before buying new products.<\/li>\n<\/ul>\n\n\n\n<p><strong>What\nWalmart Reviews Can Do For You?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Every customer review serves a\npurpose and matters a lot. Reviews can:<\/li>\n\n\n\n<li>Assure other shoppers about\nproduct quality.<\/li>\n\n\n\n<li>Push potential buyers to\npurchase your product.<\/li>\n\n\n\n<li>Convince buyers to purchase\nyour product over others. <\/li>\n\n\n\n<li>Boost the conversion rates.<\/li>\n\n\n\n<li>Increase your sales and\nrevenue. <\/li>\n\n\n\n<li>Works like a word-of-mouth\nstrategy. <\/li>\n<\/ul>\n\n\n\n<p><strong>Where Does Customer Review Appear On Walmart?<\/strong><\/p>\n\n\n\n<p>At Walmart, the customer reviews appear below the product name or title followed by the <a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-repricer\/\">price<\/a> and other details. Once the customers submit their reviews, Walmart.com stores them in their database and can be viewed at any time.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"508\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-customer-reviews-how-to-1.png\" alt=\"\" class=\"wp-image-5036\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-customer-reviews-how-to-1.png 1007w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-customer-reviews-how-to-1-300x151.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-customer-reviews-how-to-1-768x387.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><\/figure>\n\n\n\n<p>While there is no evidence if Walmart takes customer reviews into account for a search, it is vital to note that there are some shoppers who might search for products by filtering the average reviews. In such cases, product reviews can impact the overall sales immensely.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Advanced Amazon Seller Analytics Software | SellerApp Tool\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/i5LHGwTKAmw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Reviews\n& Ratings By Walmart Customers<\/strong><\/p>\n\n\n\n<p>Here is a detailed explanation:<\/p>\n\n\n\n<p><strong>1. About\nCustomer Product Reviews <\/strong><\/p>\n\n\n\n<p>Product Reviews are written by customers\nwho desire to share their opinions about the products they have bought from\nWalmart. Besides customers, even the employees of Walmart can write their\nopinions. However, the reviews posted by them will be identified as a Walmart\nAssociate label. <\/p>\n\n\n\n<p>Now, the main purpose of it is to help potential\nbuyers make better purchasing decisions. Walmart welcomes both positive and\nnegative reviews.<\/p>\n\n\n\n<p>Customers\u2019 opinions help other buyers to be\ninformed about the product even better. Honest opinions allow all the Walmart customers\nto benefit in some way or the other by reading about the bad and good\nexperiences other customers have had with the products. <\/p>\n\n\n\n<p><strong>2.\nAbout Seller Reviews On Walmart Marketplace<\/strong><\/p>\n\n\n\n<p>Like <em>Customer\nProduct Reviews<\/em>, there is something called <em>Walmart Seller Reviews<\/em> too, which are written by customers who bought\nproducts from sellers. The reviews aren\u2019t about the items. Instead, they are\nabout the service quality sellers have provided to the customers. <\/p>\n\n\n\n<p>They can share if the items were delivered\nin good condition and on time. Once a customer places an order from any\nMarketplace Seller, Walmart sends him or her emails to review the seller as\nwell as the product after a few weeks of delivery. <\/p>\n\n\n\n<p><strong>How\nTo Get Reviews On Walmart?<\/strong><\/p>\n\n\n\n<p>When it comes to pushing the prospects to make a purchase, reviews certainly play a key role. Hence, it is always a great idea to encourage customers to share their shopping experiences. But the question is how to get more reviews? <\/p>\n\n\n\n<p>Well, the answer is through \u201cReview Marketing.\u201d <\/p>\n\n\n\n<p>Now, let\u2019s understand its key strategies. <\/p>\n\n\n\n<p><strong>1. Use Bazaar Voice To Generate More Reviews<\/strong><\/p>\n\n\n\n<p>Most major online marketplaces or e-commerce retailers use the same platform to enable buyers or customers to write their authentic reviews. This review platform is none other than <a href=\"https:\/\/resources.bazaarvoice.com\/brand-invite-walmart.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BazaarVoice<\/a>. (However, Amazon doesn\u2019t use this platform. They have their own).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"686\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-sponsored-ads-insights-1.png\" alt=\"\" class=\"wp-image-5037\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-sponsored-ads-insights-1.png 1007w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-sponsored-ads-insights-1-300x204.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-sponsored-ads-insights-1-768x523.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><\/figure>\n\n\n\n<p>Bazaarvoice is one of the world\u2019s leading\ndigital marketing companies based in Austin, Texas. It offers software or a\nplatform to allow retailers to add reviews from different customers to their\nwebsites. (Source: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bazaarvoice\" target=\"_blank\" rel=\"noopener\">Wikipedia<\/a>)<\/p>\n\n\n\n<p>With the help of the Bazaarvoice review platform, even suppliers can also utilize it to gather reviews from the customers. Then, Walmart.com accepts and displays them on the detailed product pages. <\/p>\n\n\n\n<p>In short, it is a Commercial Service Provider\n(CSP) and a customer-generated content sharing program used by Walmart to\nsyndicate the reviews accumulated from other websites. <\/p>\n\n\n\n<p>Here is an example of how the customer reviews are displayed on Walmart\u2019s product page:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"537\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-customer-reviews-1.png\" alt=\"\" class=\"wp-image-5038\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-customer-reviews-1.png 1007w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-customer-reviews-1-300x160.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-customer-reviews-1-768x410.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><\/figure>\n\n\n\n<p>\u00a0Every customer review is displayed\non the product page to provide complete transparency to buyers and let them\nknow where, when, and by whom was the reviews exactly posted.<\/p>\n\n\n\n<p><strong>2. Build\nA Good Email List<\/strong><\/p>\n\n\n\n<p>Indeed, this is one of the best ways to get\nmore reviews on Walmart. Though it requires commitment, dedication, and\npatience, when done right, it is very useful for business growth. <\/p>\n\n\n\n<p>Yes, it is going to be difficult initially, but after you have created a list of email addresses, it paves the way further. You can send emails to all the people on your list through ads that redirect to the landing page you want to focus on or any independent website.<\/p>\n\n\n\n<p>You can even convince them to subscribe to your\nservice in exchange for offers or discounts. Now, for this to be successful,\nyou will definitely have to invest to get a beautiful landing page or an\nindependent website done. <\/p>\n\n\n\n<p>You can also tweak this method a little to attract more fans via Facebook, YouTube, and Instagram by hosting some promotional campaigns. This, in turn, will help you collect some more email addresses. Again, this will require time. So, be patient enough to execute the tasks, but the results are going to be fruitful.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/dashboard.sellerapp.com\/register?plan=Pro_Monthly&referrer=walmartreviews-inside2\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.sellerapp.com\/Blog_images\/mid-conversion\/listing-optimization.png\" alt=\"\" title=\"\"><\/a><\/figure>\n\n\n\n<p><strong>3.\nDo The Email Follow-up Sequences Correctly<\/strong><\/p>\n\n\n\n<p>Email follow-up sequences or more popularly\nknown as \u201cdrip campaigns.\u201d They work the best if set and done right. They include\na series of messages (maybe combined with attractive images) that are sent to the\ncustomers periodically if they had taken some actions in the past. <\/p>\n\n\n\n<p>They are one of the fastest, efficient, and\neasiest ways to acquire more reviews on Walmart. Much like product inserts, one\nof the main objectives of a good email follow-up sequence is to give value to the\ncustomers. <\/p>\n\n\n\n<p>Now, this \u201cvalue\u201d is none other than\nrelevant info about the products they have purchased, useful guides associated\nwith the product, customer support, or any kind of content, which can make\ntheir lives better.<\/p>\n\n\n\n<p>To obtain more reviews on Walmart using\nemails, ensure that you adhere to the guidelines listed below: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep it simple<\/strong>: From a business\nperspective, you might be tempted to give every little detail associated with\nyour product and valid reasons for them to review it. However, too much\ninformation can spoil the whole thing. Instead, keep it straightforward,\nactionable, and yet simple for them. This strategy will increase the chances of\ngetting more reviews.<\/li>\n\n\n\n<li><strong>Get creative with subject lines<\/strong>: Now,\nhow are your customers ever going to leave some reviews if they don\u2019t even open\nthose emails that you have sent? This is where the art of creative subject\nlines lies. Unless they are good and appealing enough, your customers will\nnever be bothered to open them. Hence, it is very important to try different\nstrategies to come up with an exclusive and creative subject line. Try adding\nemojis, customer\u2019s name, or any important terms that you feel it might pull the\ncustomers to open that email. It is all about increasing curiosity. If you get\nthat right, nothing can stop the customers from clicking that email. A great subject\nline can enhance the success rate by 30% based on the product you sell.<\/li>\n\n\n\n<li><strong>Writing style that suits your audience<\/strong>: Knowing\nyour customers and market is important as a seller. So, keep this mind\nthroughout your email campaigns. Write the email copy by keeping your target\naudience in mind. Your writing style should appeal to your target audience. Use\nterms and keywords they are aware of, as this builds trust and shows a\npersonality through which they can relate to.<\/li>\n\n\n\n<li><strong>Prevent them from spamming your emails<\/strong>: Nothing\ncan be more upsetting and frustrating than receiving too many useless emails\nfrom different services. So, ensure that your messages have a value. It hardly\ntakes a few seconds for the users to spam your emails if they feel that they\ndon\u2019t possess any value. Now, this will considerably sabotage your potential to\nget more reviews.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Contact Customers Directly<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The ideal time to ask a customer for his or her review of the product, is after purchase, especially on the thank you page.<\/p>\u2014 SellerApp (@SellerApp_Inc) <a href=\"https:\/\/twitter.com\/SellerApp_Inc\/status\/1123953025725476865?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">May 2, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Contacting them directly is reported to be fruitful most of the time. It is probably one of the most effective and safest ways to acquire positive reviews for your product because the risk is low and your target audience is precise. <\/p>\n\n\n\n<p>This usually involves finding the product pages first and targeting users who once purchased items and left their reviews. Collect their respective email addresses and start emailing them. <\/p>\n\n\n\n<p>Say, for example, if your target user is a group of perfume-loving women, try visiting the product pages of some brands that sell perfumes or anything similar to the fragrance. Get their email addresses. However, this requires a good amount of time since you will be carrying out the tasks manually. <\/p>\n\n\n\n<p><strong>5. Reach Out To Shoppers Who Reviewed Similar Items<\/strong><\/p>\n\n\n\n<p>Every product page will have a section at the bottom with a list of other related products that users might have searched through. This is another great way to get them on board. They can be potential buyers, who might have reviewed items that are much similar to yours.<\/p>\n\n\n\n<p>The other related products that customers see are also your competitors. Now, you can utilize this to benefit your business. You can take notes of them and read their reviews (pay attention to where they are performing well and which part they are failing at). If possible, check their official website.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"406\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-customer-review-considiration-1.png\" alt=\"\" class=\"wp-image-5039\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-customer-review-considiration-1.png 1007w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-customer-review-considiration-1-300x121.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-customer-review-considiration-1-768x310.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><\/figure>\n\n\n\n<p>Click on the \u201ccustomer reviews\u201d and filter the MOST RELEVANT section by clicking the option NEWEST TO OLDEST. This will sort the list and display the newest reviews first, followed by the old ones. The latest comments will help you know what customers are talking about the product and where the particular seller is failing at. Is it the customer service? Timely shipping? Cost? Product quality? Or Shipping charges?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"546\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/customer-reviews-1.png\" alt=\"\" class=\"wp-image-5040\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/customer-reviews-1.png 1007w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/customer-reviews-1-300x163.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/customer-reviews-1-768x416.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><\/figure>\n\n\n\n<p>Unlike Amazon, the\nprofile names aren\u2019t clickable on Walmart. However, if the username looks\ngenuine, you can try contacting them on Social Media like Facebook or Twitter.<\/p>\n\n\n\n<p><strong>6. Provide A Great Customer Experience <\/strong><\/p>\n\n\n\n<p>A majority of bad reviews involve customers feeling misinformed about a particular product. Hence, as a seller, it is important, to be honest, and straightforward about what you are selling. You should provide precise and accurate information to avoid false expectations or confusion.<\/p>\n\n\n\n<p><strong>7. Ask The Customers For A Review After The Issue Is Resolved<\/strong><\/p>\n\n\n\n<p>This is another great way to acquire more reviews. In your problem-solving final follow-up email, request the customer for a product review. But make sure to give the link to your <a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-seo\/\" rel=\"dofollow\">Walmart product page<\/a>. <\/p>\n\n\n\n<p>Keep in mind, these people are your crucial\ncustomers. Hence, be selective or very particular while sending emails to them.\nFigure out if a customer will be interested in giving you a good positive\nreview. You can judge this by their responses. Sense their tone at the time of\nresolving their issues, and you will have the answer. If they seem iffy, never ask\nfor a review because you know how it will end up. It\u2019s that simple. <\/p>\n\n\n\n<p>Remember that the product reviews from these customers might be low but are worth it, as they will leave comments appreciating your efforts to fix their issues. Hence, they can add great value to your business and can be very influential.<\/p>\n\n\n\n<p>Overall, they paint the real picture and\nhelp other customers to build trust in your brand. At times, having near-perfect\nreviews alone can look fake and suspicious. In such situations, reviews from\nthese customers leave a strong impact. <\/p>\n\n\n\n<p><strong>8. Answer Customer Queries<\/strong><\/p>\n\n\n\n<p>If you haven\u2019t paid attention to those Customer\nQuestions on product pages yet, it isn\u2019t too late. You will understand how\nimportant \u201ccustomer engagement\u201d is for your business. <\/p>\n\n\n\n<p>Like most review platforms, even\nBazaarvoice offers the feature of question-and-answer and this is already integrated\non Walmart. <\/p>\n\n\n\n<p>This is the section where customers ask questions about the product and the sellers answer them. However, this isn\u2019t limited to sellers alone. They can even be answered by any previous purchaser or any random person who has a better understanding of the item.<\/p>\n\n\n\n<p>According to a <a href=\"https:\/\/www.bazaarvoice.com\/connections\/\" rel=\"nofollow noopener\" target=\"_blank\">study done by Bazaarvoice<\/a>, a product sees an average conversion boost of 98% when potential buyers engage in the Q&A section. Customers truly value the knowledge shared by other customers and sellers.<\/p>\n\n\n\n<p><strong>9. Prioritize \u201cQuality\u201d To Make Your Product \u201cWorth A Review\u201d<\/strong><\/p>\n\n\n\n<p>This is possibly one of the most important steps you can take to get more reviews on Walmart. Yes, we\u2019re implying the \u201cquality of your product\u201d here.<\/p>\n\n\n\n<p>If you sell a high-quality product, you are automatically going to generate some great reviews. Obviously, how will you ever positive feedbacks that don\u2019t even exceed your customer expectations? If your product offers a good experience, your customers will be interested in sharing their experiences with others. This actually works as a \u201cword of mouth.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"578\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/review-snippet-1.png\" alt=\"\" class=\"wp-image-5041\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/review-snippet-1.png 1007w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/review-snippet-1-300x172.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/review-snippet-1-768x441.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><\/figure>\n\n\n\n<p>To provide a good experience to customers,\nkeep these tips in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Source for quality products: <\/strong>If you are\nplanning to become a seller, it is important to source and sell high-quality\nproducts right from the early stage. Think of yourself as a customer. Will you\nbe happy to get a bad product after paying for it? Of course, NO! Then how your\ncustomers will? Great quality products magnetize more reviews. Even if your\ncustomers forget, you can remind them about it.<\/li>\n\n\n\n<li><strong>Show how your products will solve day-to-day issues: <\/strong>This can actually help your business generate more sales. Here is a\nsimple question that all customers will think of while buying a product \u2013 How\nwill your product solve their issues? Well, answering this question wouldn\u2019t be\njust enough. You need to show your customers how your product can change their\nday-to-day lives. This could be an infographic demonstration or a video. Understand\nhow your product will make it more delightful and desirable to the customers?\nReiterate these details in your packaging, product listing, follow-up emails,\nand inserts. Customer will pick them up naturally and write their reviews. <\/li>\n<\/ul>\n\n\n\n<p>Say, for example, you are selling lip balms made of natural ingredients. You could convey how their lips will look great using it. Go one step further by saying how your product will boost self-confidence or improve their love lives. Customers tend to pick up emotional feelings much faster and later, bring them in their reviews. So, this is a great way to evoke them to share their emotions. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/dashboard.sellerapp.com\/register?plan=Pro_Monthly&referrer=walmartreviews-inside3\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.sellerapp.com\/Blog_images\/mid-conversion\/product-ideas.png\" alt=\"\" title=\"\"><\/a><\/figure>\n\n\n\n<p><strong>10. Respond To Negative Feedbacks And Fix Them Early<\/strong><\/p>\n\n\n\n<p>Many online businesses and retailers are scared\nof negative reviews. Of course, they will be afraid because it will hurt their brand\nvalue, reputation, and conversion rates. For this reason, they never respond to\nthem and leave them. However, this does more harm than good. <\/p>\n\n\n\n<p>User-generated content and reviews play a key role in influencing other customers in making their decisions and bad reviews can take a heavy toll if not fixed on time.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"440\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/respond-negative-walmart-reviews-1.png\" alt=\"\" class=\"wp-image-5042\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/respond-negative-walmart-reviews-1.png 1007w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/respond-negative-walmart-reviews-1-300x131.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/respond-negative-walmart-reviews-1-768x336.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><\/figure>\n\n\n\n<p>Know that every negative feedback can be turned into positive if you know how to. Don\u2019t be scared of negative reviews or low product ratings. Be it a product page on a marketplace or your own e-commerce website, only perfect reviews on it are never going to look authentic. <\/p>\n\n\n\n<p>Apart from multiple positive reviews, a few negative ones make it \u201cnormal\u201d and \u201cbalance\u201d the idea behind selling. In fact, it proves that you believe in transparency and this can also create trust.<\/p>\n\n\n\n<p>Related: <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-transparency-program\/\">Amazon Transparency Program<\/a><\/p>\n\n\n\n<p>But this doesn\u2019t mean you can leave those negative feedbacks as such. You need to take some efforts to fix them and learn to turn them positive. This is also a sign of good customer service and shows how you as a seller, believe in keeping your customers happy. <\/p>\n\n\n\n<p>According to research conducted by Yotpo, the most common words used in negative reviews were \u201cdisappointment\u201d or \u201cdisappointed.\u201d This shows that the problems with a product are more often about sellers not meeting their consumer expectations and not that they are bad products.<\/p>\n\n\n\n<p>Negative reviews influence other customers\nin making their buying decisions. However, they don\u2019t necessarily have to be about\nthe product. Perhaps, the bad reviews could be about the high shipping charges,\nprice, or customer service, which might not be an issue for other customers\nviewing your product.<\/p>\n\n\n\n<p><strong>So,\nmonitor the reviews and respond wherever necessary. <\/strong><\/p>\n\n\n\n<p>While some reviews are short & sweet, others are informative and in-depth. Also, some can be unreasonable and aggressive. Whatever it is, always monitor your customer reviews and answer wherever necessary. <\/p>\n\n\n\n<p>If the issues are clear and require being addressed, respond to them quickly. This will turn them positive and make other customers trust your brand.<\/p>\n\n\n\n<p>Other than this, it is always a good idea to create a Q&A section and list all the common questions, and answer them clearly.<\/p>\n\n\n\n<p><strong>11. Send Some Product Samples<\/strong><\/p>\n\n\n\n<p>If you have ever gone through <a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-marketplace\/\">Walmart Marketplace<\/a>\nand seen the customer reviews properly, you will notice that a few user\naccounts will be tagged with SPARK REVIEWER. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"428\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/sending-product-samples-walmart-1.png\" alt=\"\" class=\"wp-image-5043\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/sending-product-samples-walmart-1.png 1007w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/sending-product-samples-walmart-1-300x128.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/sending-product-samples-walmart-1-768x326.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><\/figure>\n\n\n\n<p>Walmart has something called the \u201cSpark Reviewer program,\u201d which is run by none other than Bazaarvoice. It allows sellers to offer free product samples to some customers. This group of customers is picked based on their past reviews. <\/p>\n\n\n\n<p>Reviewers can participate in the Spark Reviewer program only if they receive an invitation from the seller. These are people who have earned Walmart\u2019s trust with their insightful and precise reviews. <\/p>\n\n\n\n<p>Utilizing this Spark Reviewer program could\ndo a great deed in getting reviews on Walmart, especially if you are new in the\nbusiness, launching a new product, or selling seasonal items.<\/p>\n\n\n\n<p><strong>12. Utilize Social Media Platforms<\/strong><\/p>\n\n\n\n<p>If you are an established brand, you will\nbe using social media platforms to improve your sales and image. It is a great\nway to promote your product and there are even chances that customers might be\ndropping a few comments on your Facebook page. \u00a0<\/p>\n\n\n\n<p>So, why not use those messages on your Walmart product page instead? If you come across something that has been well written about your product or brand on Facebook, Twitter, Instagram, or Pinterest, try adding them as user-generated images or testimonials to your product page.<\/p>\n\n\n\n<p><strong>13. Ask For A Review In Your Product Package<\/strong><\/p>\n\n\n\n<p>Unless you don\u2019t ask, you are not going to\nget it. It is a great idea to ask for reviews from your customers after they\nreceive your product. This increases your review count. <\/p>\n\n\n\n<p>Pack your product in a way that also includes a CTA (Call-to-Action) so that your customers can leave their reviews on Walmart (make sure to give brief instructions on how to do it). <\/p>\n\n\n\n<p>For some reason, if this request strategy doesn\u2019t work, try incentivizing your product reviews. For instance, offer some discounts on their next purchases or think of something else.<\/p>\n\n\n\n<p><strong>Recommended read:<\/strong> <a href=\"https:\/\/www.sellerapp.com\/blog\/best-amazon-review-software\/\">Amazon Review Software Tools to Increase Sales<\/a>.<\/p>\n\n\n\n<p><strong>3 Factors\nWalmart Considers From Product Reviews<\/strong><\/p>\n\n\n\n<p>While Walmart doesn\u2019t ask reviewers to add particular\ninformation, reviews with these three elements add more value than others:<\/p>\n\n\n\n<p><strong>1.\nVideos or Images Posted By The Customer In Reviews<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"395\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-image-video-walmart-reviews.png\" alt=\"\" class=\"wp-image-5044\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-image-video-walmart-reviews.png 1007w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-image-video-walmart-reviews-300x118.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/example-of-image-video-walmart-reviews-768x301.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><\/figure>\n\n\n\n<p>Walmart allows customers to upload videos\nand images within their review screens. These reviews tend to add more importance\nthan customers giving plain stars with a little text. <\/p>\n\n\n\n<p><strong>2. Text\nLength Matters<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"470\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-review-content-matters-ranking.png\" alt=\"\" class=\"wp-image-5045\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-review-content-matters-ranking.png 1007w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-review-content-matters-ranking-300x140.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-review-content-matters-ranking-768x358.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><\/figure>\n\n\n\n<p>Like photos and videos, even the length of\nthe text matters in a review. Lengthy and detailed reviews help make more\nconversions. Typically, reviews that are at least 5-6 lines long have more value\nthan just simple star reviews or reviews with only 1-2 lines of text. \u00a0<\/p>\n\n\n\n<p><strong>3. Verified\nPurchase Reviews<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"473\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-verified-customer-reviews.png\" alt=\"\" class=\"wp-image-5046\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-verified-customer-reviews.png 1007w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-verified-customer-reviews-300x141.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/01\/walmart-verified-customer-reviews-768x361.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><\/figure>\n\n\n\n<p>Walmart tags a few reviews as <strong>Verified Purchaser. <\/strong>These add more value to the page and stand out from the rest. Such reviews also tell buyers that it is written by a genuine purchaser. Moreover, Walmart considers Verified reviews better than the ones originating from different sources like email campaigns. That\u2019s why it is vital to keep your buyers satisfied and happy. Their opinions matter the most when compared to the ones that are gained through other ways.<\/p>\n\n\n\n<p><strong>Conclusion<\/strong><\/p>\n\n\n\n<p>Undeniably, reviews and ratings are one of\nthe most crucial elements that pave the path for purchase. Since every product\npage on Walmart includes a \u201ccustomers reviews\u201d section, shoppers find them\nconvenient in making their buying decisions.<\/p>\n\n\n\n<p>You will be surprised to read the fact that out of three, one won\u2019t even consider seeing a product if it doesn\u2019t have any review. Customer reviews and ratings only influence online sales but increase credibility for a brand. A majority of shoppers read reviews and ratings before making a purchase in-store.<\/p>\n\n\n\n<p>[year_overall_rating]<\/p>\n\n\n\n<p><strong>Related Content:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.sellerapp.com\/blog\/walmart-selling-strategies\/\" target=\"_blank\">10 Walmart Selling Strategies That Can Help Drive More Sales<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/get-approved-on-walmart-marketplace\/\" rel=\"noreferrer noopener\" target=\"_blank\">Get Approved To Sell On Walmart Marketplace<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/how-to-respond-to-negative-reviews\/\">Firefighting Negative Reviews on Amazon<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-2-day-shipping-free\/\">What is Walmart\u2019s Two Day Shipping?<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/dashboard.sellerapp.com\/register?plan=Pro_Monthly&referrer=walmartreviews-inside4\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.sellerapp.com\/Blog_images\/mid-conversion\/SellerApp-features.png\" alt=\"\" title=\"\"><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Many sellers have realized the importance of good customer feedback. Unquestionably, the number of positive reviews has a direct impact on Improving product rankings and sales. This might make you wonder how to get reviews on a marketplace like Walmart? Well, the fact is that most sellers are clueless about how to get this right.&hellip;<\/p>\n","protected":false},"author":6,"featured_media":5048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-get-started-beginner"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/5026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/comments?post=5026"}],"version-history":[{"count":2,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/5026\/revisions"}],"predecessor-version":[{"id":32090,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/5026\/revisions\/32090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media\/5048"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media?parent=5026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/categories?post=5026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/tags?post=5026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}