{"id":3815,"date":"2018-12-05T14:19:28","date_gmt":"2018-12-05T14:19:28","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=3815"},"modified":"2024-09-10T16:05:49","modified_gmt":"2024-09-10T10:35:49","slug":"win-walmart-buy-box","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/win-walmart-buy-box\/","title":{"rendered":"How To Win The Walmart Buy Box – Winning Strategies Revealed"},"content":{"rendered":"\n

In order to learn how to win the Walmart<\/a> buy-box, it’s important to comprehend the ideology behind the term Buy Box<\/a> <\/em>and how does it work for a marketplace like Walmart.<\/p>\n\n\n\n

So, here is an in-depth post explaining everything associated with Walmart’s<\/a> buy box.<\/p>\n\n\n\n

Additional Read: Walmart\u2019s SEO guidelines<\/a><\/p>\n\n\n\n

What Is Buy Box in an E-commerce Marketplace?<\/h3>\n\n\n\n

In e-commerce sellers’ terms, this button on every product page is technical of the highest priority.<\/p>\n\n\n

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\"add-cart-walmart-button\"<\/figure>\n<\/div>\n\n\n

Wondering why?<\/p>\n\n\n\n

In huge online marketplaces<\/a>, there are quite a million sellers. It often happens that more than one seller intends to sell the same product. Sites like Walmart<\/a> and Amazon<\/a> allow multiple sellers to sell the same exact product, however, they will be eligible to sell under the same listing as the other sellers.<\/p>\n\n\n\n

In simple words, when more than one merchant sells the same product, they’d share the same listing<\/a>.<\/strong><\/p>\n\n\n\n

This would mean they compete to win the \u2018Add to Cart\u2019 button. The button where most shoppers make their purchasing decision. The seller who wins the ‘Add to Cart’ button is the winner of the ‘Buy Box’.<\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n
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What Is the Walmart Buy Box?<\/strong> <\/h3>\n
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If a product is sold by more than one\u00a0seller<\/a>, Walmart presents all the seller listings in one single page. This listing page contains all the merchants selling the product, even sellers with different prices.<\/p>\n

However, Only one seller can win the Walmart Buy Box<\/strong>. This Buy Box winner is the default seller whose product goes into the cart when the blue ‘Add to Cart button is clicked.\u00a0Whoever tops the seller qualification metrics for the buy box, owns the buy box.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

The winner of the Buy Box for any product on the link that says, ‘Sold and Shipped by’. <\/em>In the image below, it says, ‘Sold by Walmart’. <\/em><\/p>\n\n\n\n

\"walmart<\/figure><\/h3>\n\n\n\n

What are the advantages of winning the Walmart Buy Box?<\/h3>\n\n\n\n

Let’s say, a shopper is interested in this particular product. he checks out the product and adds it to the cart. He does not care who the seller is. Even if he does, he is more pushed by the fact that the default choice for the buy box is always better. The rest 6 lose the sale.<\/p>\n\n\n\n

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Nearly every seller who does not have the buy box loses sales. To be more exact with the numbers, according to statistics, 82% of sales go through the buy box.<\/p>— SellerApp (@SellerApp_Inc) May 3, 2019<\/a><\/blockquote>