{"id":3477,"date":"2018-10-11T12:54:43","date_gmt":"2018-10-11T12:54:43","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=3477"},"modified":"2024-10-28T15:57:22","modified_gmt":"2024-10-28T10:27:22","slug":"sellmetric-amazon-product-opportunity-score","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/sellmetric-amazon-product-opportunity-score\/","title":{"rendered":"Amazon Product Opportunity Score – Release Notes"},"content":{"rendered":"\n

Finally, a real and quick data-backed way to zero in on the best Amazon product!!<\/em><\/p>\n\n\n\n

Chances are, if you\u2019re reading this, you\u2019re familiar with the Opportunity Score from the SellerApp dashboard. Yes, it has got a new look as well!<\/p>\n\n\n\n

In this article, we will help you understand how we calculate the Opportunity Score and how you can use it to analyze the product profitability.<\/p>\n\n\n\n

Quick Guide<\/strong><\/p>\n\n\n\n

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  1. Introduction to Opportunity Score and SellMetric<\/li>\n\n\n\n
  2. What makes SellMetric awesome?<\/li>\n\n\n\n
  3. What\u2019s new in this update?<\/li>\n\n\n\n
  4. Decoding the Opportunity Score\n
      \n
    1. 1. Demand<\/li>\n\n\n\n
    2. 2. Revenue Potential<\/li>\n\n\n\n
    3. 3. Competition<\/li>\n\n\n\n
    4. 4. Overhead Costs<\/li>\n\n\n\n
    5. 5. Profit Margins<\/li>\n\n\n\n
    6. 6. PIS Index (Product Innovation Scope)<\/li>\n<\/ol>\n<\/li>\n\n\n\n
    7. What\u2019s next in the store?<\/li>\n<\/ol>\n\n\n\n

      Introduction to Opportunity Score and SellMetric<\/h2>\n\n\n\n

      First, we want you to know that our Opportunity Score is powered by our in-house algorithm \u2013 SellMetric.<\/p>\n\n\n\n

      Powered by machine learning, SellMetric is SellerApp\u2019s in-house product validation algorithm that helps millions of Amazon sellers make quicker and better product decisions.<\/p>\n\n\n\n

      SellMetric makes finding product opportunities easier! <\/em>Our SellMetric aims to answer at least 60-70% of your product validation questions instantly.<\/p>\n\n\n\n

      In other words, when you are looking to shortlist a product to sell, you will know if it\u2019s your golden goose. One look at the Opportunity Score, you will know if the product is worth your time and money. How cool is that?<\/p>\n\n\n\n

      What makes SellMetric awesome?<\/h3>\n\n\n\n

      Tons of data, machine learning technology, and a kickass agile team!<\/em><\/p>\n\n\n\n

      Powered by AI, our algorithms analyze critical metrics based on tons of data points, metrics, attributes, and events that are fed into the SellMetric algorithm. Within a few seconds, the Sellmetric algorithm analyzes millions of products and comes up with accurate information on your products.\u00a0<\/p>\n\n\n\n

      What\u2019s new in this update?<\/h3>\n\n\n\n

      We have added the brand new PIS Index<\/strong> to the Opportunity Score 2.0.\u00a0 PIS Index helps you analyze the innovation or improvement scope of the product.\u00a0<\/p>\n\n\n\n

      Along with that, we have fixed a few bugs, so now it\u2019s easier to:<\/p>\n\n\n\n

      \u2705 Compare the product opportunity to the category you sell in<\/p>\n\n\n\n

      \u2705 Get all the data without having to open another tab<\/p>\n\n\n\n

      \u2705 Shortlist products with perfection and ease<\/p>\n\n\n\n

      \u2705 Get a bigger picture of the product right away<\/p>\n\n\n\n

      Now that you know how SellMetric was born let\u2019s understand how it helps you find excellent product opportunities.\u00a0<\/p>\n\n\n\n

      Decoding the Opportunity Score<\/h2>\n\n\n\n

      You can find this cool feature when you come across Product Intelligence, Product Research, and Product Ideas. SellerApp\u2019s Opportunity Score analyzes a product based on six critical metrics.<\/p>\n\n\n\n

      Demand: <\/strong>Is there enough demand for the product?<\/p>\n\n\n\n

      Competition:<\/strong> How does the competition stand?<\/p>\n\n\n\n

      Profit margins:<\/strong> Considering your investments, will you be able to make profits?<\/p>\n\n\n\n

      Revenue Potential<\/strong>: What is the revenue potential of the product?\u00a0<\/p>\n\n\n\n

      Overhead Costs<\/strong>: How are the overhead costs affecting the profitability of the product?<\/p>\n\n\n\n

      PIS Index (Product Innovation Scope):<\/strong> Does the product have a scope for improvement or innovation?<\/p>\n\n\n\n

      Let\u2019s look at it one by one in detail.<\/p>\n\n\n\n

      1. Demand<\/h3>\n\n\n\n

      A sustainable business is possible only from a product with viable market demand \u2013 a validation check that most sellers fail to do!<\/p>\n\n\n\n

      SellMetric verifies the demand of any Amazon product by three major factors.<\/p>\n\n\n\n

      Keeping the category demand as a benchmark, SellMetric analyzes:<\/p>\n\n\n\n