{"id":3187,"date":"2018-09-19T06:33:38","date_gmt":"2018-09-19T06:33:38","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=3187"},"modified":"2025-08-01T16:03:07","modified_gmt":"2025-08-01T10:33:07","slug":"what-to-sell-on-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/what-to-sell-on-amazon\/","title":{"rendered":"What to Sell On Amazon: To Make Easy Money Complete Guide"},"content":{"rendered":"\n

Do you struggle with what to sell on Amazon and wonder how to get started<\/a>?<\/p>\n\n\n\n

It\u2019s a common challenge for many aspiring entrepreneurs.\u00a0<\/p>\n\n\n\n

The good news is that there\u2019s a solution, and it\u2019s not as complicated as it may seem.\u00a0<\/p>\n\n\n\n

In this guide, we\u2019ll show you how and where to discover the perfect products to sell on Amazon. Whether you\u2019re looking for your first product or aiming to expand your Amazon business<\/a>, we\u2019ve got you covered.\u00a0<\/p>\n\n\n\n

Let\u2019s get started on your path to Amazon success!<\/p>\n\n\n\n

Quick Guide<\/strong><\/p>\n\n\n\n

    \n
  1. Most Popular Product Categories on Amazon<\/a><\/li>\n\n\n\n
  2. How to Know What to Sell on Amazon?<\/a><\/li>\n\n\n\n
  3. Six Characteristics Your Products Need to Sell Well on Amazon<\/a><\/li>\n\n\n\n
  4. Where to Buy Products for Selling on Amazon<\/a><\/li>\n\n\n\n
  5. Conclusion<\/a><\/li>\n<\/ol>\n\n\n\n

    Most Popular Product Categories on Amazon<\/strong><\/h2>\n\n\n\n

    Amazon is one of the biggest marketplaces globally, with around 310 million buyers and nearly 9.7 million sellers. It\u2019s a great place to sell products. But, before you start selling on Amazon, there\u2019s a big challenge \u2013 finding the right products to sell.<\/p>\n\n\n\n

    To help you understand, we\u2019ve listed down the top 10 best-selling categories on Amazon, along with the percentage of sellers operating within each category. These categories can give you a good idea of what customers like to buy on Amazon.\u00a0<\/p>\n\n\n\n

    Electricals \u2013 28.6%<\/h3>\n\n\n\n

    This category includes a wide range of electronic and electrical products, from gadgets to appliances. It\u2019s no surprise that the ever-evolving world of technology captures a significant share of Amazon sales.<\/p>\n\n\n\n

    Fashion and Apparel \u2013 25.7%<\/h3>\n\n\n\n

    Clothing, accessories, and footwear hold a substantial place in Amazon\u2019s market. The convenience of online shopping has made fashion a top-selling category.<\/p>\n\n\n\n

    Leisure and Entertainment \u2013 12.3%<\/h3>\n\n\n\n

    Consumers turn to Amazon for their leisure and entertainment needs, which can encompass books, games, movies, and more.<\/p>\n\n\n\n

    Home and DIY \u2013 10.4%<\/h3>\n\n\n\n

    Products for home improvement and do-it-yourself projects find a significant audience on Amazon. From tools to decor, this category thrives.<\/p>\n\n\n\n

    Other \u2013 6.4%<\/h3>\n\n\n\n

    The \u201cOther\u201d category encompasses a wide range of products, reflecting the diversity of items available on Amazon.<\/p>\n\n\n\n

    Health and Beauty \u2013 6.6%<\/h3>\n\n\n\n

    Beauty products<\/a> and health-related items attract a substantial customer base. This category is known for its consistent demand.<\/p>\n\n\n\n

    Edible Grocery \u2013 3.6%<\/h3>\n\n\n\n

    With the convenience of online grocery shopping, this category garners significant attention, and it\u2019s likely to see further growth.<\/p>\n\n\n\n

    Household and Pet Care \u2013 3.3%<\/h3>\n\n\n\n

    Products for households and pet care are essential items for many consumers, contributing to the popularity of this category.<\/p>\n\n\n\n

    Office \u2013 3%<\/h3>\n\n\n\n

    Office supplies and equipment are in demand, especially among businesses and remote workers.<\/p>\n\n\n\n

    These numbers give us a peek into the most popular products people buy on Amazon. But remember, Amazon has a lot more products to sell than just these top 10 categories. Learning about what sells well is just the start of your Amazon selling adventure.\u00a0<\/p>\n\n\n\n

    To learn more about the best-selling product categories on Amazon, read thi<\/a>s article.<\/a><\/p>\n\n\n\n

    How to Know What to Sell on Amazon?<\/strong><\/h2>\n\n\n\n

    Wondering how to find the right products to sell on Amazon? Well, you have a few options. One of the best ways is to use special software to help you with your product research.<\/p>\n\n\n\n

    You can use a tool like SellerApp\u2019s Product Research Tool.<\/a> It can find products that match your goals and even discover high-potential products. Here are some other ways to figure out what to sell on Amazon:<\/p>\n\n\n\n

    1. Manually Research on Amazon.com<\/strong><\/h3>\n\n\n\n

    One way to figure out what to sell on Amazon is by manually researching the platform. Here\u2019s how you can do it:<\/p>\n\n\n\n

    Explore Amazon\u2019s Vast Marketplace<\/strong><\/h4>\n\n\n\n

    Start by going to Amazon\u2019s website and looking at the wide range of products available. You can navigate through different categories and subcategories to see what\u2019s popular and in demand.<\/p>\n\n\n\n

    Identify Best Sellers<\/strong><\/h4>\n\n\n\n

    Check out Amazon\u2019s \u201cBest Sellers<\/a>\u201d lists, which showcase products that are currently trending and have a proven track record of success. These are the items many customers are buying.<\/p>\n\n\n

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    \"how<\/figure>\n<\/div>\n\n\n

    Examine New Releases<\/strong><\/h4>\n\n\n\n

    Don\u2019t forget to explore the \u201cNew Releases\u201d section within various categories. New products can present opportunities because they might have less competition compared to established items.<\/p>\n\n\n

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    \"what<\/figure>\n<\/div>\n\n\n

    Analyze Customer Reviews<\/strong><\/h4>\n\n\n\n

    Pay attention to the reviews and ratings of products. Reading both positive and negative reviews<\/a> can help you understand what customers like and dislike about existing products. This insight can guide you in identifying areas for improvement.<\/p>\n\n\n\n

    Consider \u2018Amazon\u2019s Choice\u2019 Products<\/strong><\/h4>\n\n\n\n

    Keep an eye out for products labeled as \u201cAmazon\u2019s Choice<\/a>.\u201d These are often items that are popular and highly rated by customers, indicating their potential for success.<\/p>\n\n\n\n

    Study Product Listings<\/strong><\/h4>\n\n\n\n

    Dive into the listings of products within your chosen niche<\/a>. Pay attention to product titles, descriptions, images<\/a>, and pricing strategies of successful products<\/a>. This analysis can help you understand how to effectively identify market trends, optimize your listing, and gain a competitive edge.<\/p>\n\n\n\n

    By manually exploring Amazon in this way, you can gather valuable information about what products are currently popular and in demand.\u00a0<\/p>\n\n\n\n

    2. Find a Gap in the Market<\/strong><\/h3>\n\n\n\n

    Another effective way is by finding a gap in the market. Here\u2019s how you can do it:<\/p>\n\n\n\n

    Unique Product Variations<\/strong><\/h4>\n\n\n\n

    Look for opportunities to offer unique variations of existing products<\/a>. For example, if you\u2019re considering selling smartphone accessories, you might focus on a specific niche like eco-friendly phone cases. By offering a product that stands out from the competition, you can attract customers looking for something different.<\/p>\n\n\n\n

    You can also look on social media platforms<\/a> for discussions and comments about products in your category. This can give you hints about what\u2019s missing or in demand.\u00a0<\/p>\n\n\n\n

    You can read product reviews on websites. See what customers say about similar products and identify common themes in their feedback.<\/p>\n\n\n\n

    Also, keep an eye on market trends<\/a> and shopping behaviors<\/a>. Things change, and by observing these shifts, you can spot fresh product opportunities<\/a>.<\/p>\n\n\n\n

    Innovative Improvements<\/strong><\/h4>\n\n\n\n

    Another approach is to innovate on existing products by improving their design, functionality, or quality. Consider how you can address common customer pain points or offer a better user experience.\u00a0<\/p>\n\n\n\n

    For instance, you might develop a better-designed water bottle with added features that customers desire after looking at customer reviews on existing products<\/a>.\u00a0<\/p>\n\n\n\n

    To understand your room for improvement, you can use SellerApp\u2019s Opportunity Score<\/strong><\/a>.\u00a0<\/p>\n\n\n\n

    This powerful tool analyzes a product based on six critical metrics: Demand, Competition, Profit Margins, Revenue Potential, Overhead Costs, and PIS Index.\u00a0<\/p>\n\n\n

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    \"what<\/figure>\n<\/div>\n\n\n

    Using SellerApp\u2019s Opportunity Score alongside your market gap analysis can significantly improve your product selection process.\u00a0<\/p>\n\n\n\n

    Finding a gap in the market allows you to find a specific product category in which you can sell your product. By offering something unique or addressing unmet needs, you can attract a dedicated customer base and achieve success on Amazon.\u00a0<\/p>\n\n\n\n

    3. Find Profitable Products<\/strong><\/h3>\n\n\n\n

    Profitability is a crucial factor when deciding what to sell on Amazon. Here\u2019s how to determine if a product is likely to be profitable:<\/p>\n\n\n\n

    Cost Analysis<\/strong><\/h4>\n\n\n\n

    Calculate all the costs associated with sourcing, shipping<\/a>, and selling the product on Amazon. This includes the cost of purchasing the product, shipping fees, Amazon\u2019s referral fees, fulfillment fees, and other expenses. Ensure that there is a reasonable margin between your total costs and the selling price to ensure profitability. Also, if you want to efficiently and accurately determine the total costs associated with selling a product on Amazon, check SellerApp\u2019s FBA Calculator.<\/a> It empowers you to make data-driven decisions about pricing, ensuring that you maintain a reasonable margin for profitability in your Amazon business.<\/p>\n\n\n\n

    Competitive Pricing<\/strong><\/h4>\n\n\n\n

    While ensuring profitability, aim to offer competitive pricing. Study the pricing strategies of your competitors in the same product category. Position your product at a price point that makes it attractive to customers while maintaining your desired profit margin<\/a>.<\/p>\n\n\n\n

    Finding profitable products is a key part of building a successful Amazon business. It\u2019s essential to conduct a thorough financial analysis to ensure that your chosen products not only generate revenue but also leave you with a healthy profit after all expenses.\u00a0<\/p>\n\n\n\n

    For example, Imagine you\u2019re considering selling a popular kitchen gadget, the \u201cSuperChef Spoon,\u201d on Amazon. To determine if this product is profitable, you need to conduct an analysis. Here\u2019s how it works:<\/p>\n\n\n\n

    Product Cost:<\/strong> You source the \u201cSuperChef Spoon\u201d for $10 per unit.<\/p>\n\n\n\n

    Amazon Fees: <\/strong>Amazon charges a referral fee of 15% on the selling price, and the \u201cSuperChef Spoon\u201d is listed for $30. This results in an Amazon referral fee of $4.50 (15% of $30).<\/p>\n\n\n\n

    Fulfillment Fees: <\/strong>You decide to use Amazon\u2019s Fulfillment by Amazon<\/a> (FBA) service, which has fulfillment fees<\/a>. Let\u2019s say it costs $3 per unit for storage and shipping.<\/p>\n\n\n\n

    Shipping to Amazon:<\/strong> You have to ship your products to Amazon\u2019s fulfillment center. Shipping costs for 100 units are $200, which amounts to $2 per unit.<\/p>\n\n\n\n

    Miscellaneous Expenses<\/strong>: You also have some miscellaneous expenses, such as packaging materials, which add up to $1 per unit.<\/p>\n\n\n\n

    Now, let\u2019s calculate the total costs per unit:<\/strong><\/p>\n\n\n\n

    Product Cost: $10<\/mark><\/p>\n\n\n\n

    Amazon Referral Fee: $4.50<\/mark><\/p>\n\n\n\n

    FBA Fulfillment Fee: $3<\/mark><\/p>\n\n\n\n

    Shipping to Amazon: $2<\/mark><\/p>\n\n\n\n

    Miscellaneous Expenses: $1<\/mark><\/p>\n\n\n\n

    Total Costs per Unit: $10 + $4.50 + $3 + $2 + $1 = $20.50<\/mark><\/p>\n\n\n\n

    Now, let\u2019s analyze the potential profit:<\/strong><\/p>\n\n\n\n

    Selling Price: $30<\/mark><\/p>\n\n\n\n

    Total Costs: $20.50<\/mark><\/p>\n\n\n\n

    Profit per Unit: $30 \u2013 $20.50 = $9.50<\/mark><\/strong><\/p>\n\n\n\n

    With this analysis, you\u2019ve determined that for each \u201cSuperChef Spoon\u201d unit you sell, you make a profit of $9.50. This calculation ensures that you not only generate revenue but also leave you with a healthy profit after considering all expenses. It\u2019s a critical step in identifying profitable products for your Amazon business.<\/p>\n\n\n\n

    By following these steps, you can get the information you need to make good choices about what to sell on Amazon. Just remember that success on Amazon often means you\u2019ll need to keep learning and making changes as the market changes.<\/p>\n\n\n\n

    Six Characteristics Your Products Must Meet to Sell Well on Amazon<\/strong><\/h2>\n\n\n\n

    To increase your chances of success when selling products on Amazon, you should look for products with specific characteristics. Here are six detailed characteristics that products should ideally have:<\/p>\n\n\n\n

    1. Low Competition<\/strong><\/p>\n\n\n\n

    Having low competition is a key characteristic for a product to perform well on Amazon. This means that there are relatively few sellers offering the same or similar products in the marketplace. Here\u2019s why low competition is important:<\/p>\n\n\n\n