{"id":2568,"date":"2018-07-11T13:44:30","date_gmt":"2018-07-11T13:44:30","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=2568"},"modified":"2026-02-19T17:25:21","modified_gmt":"2026-02-19T11:55:21","slug":"how-to-use-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/how-to-use-amazon\/","title":{"rendered":"Everything You Need to Know About Amazon For Business"},"content":{"rendered":"\n

The ease of doing business in today\u2019s world has improved significantly, thanks to the Amazon platform. The e-commerce giant has empowered thousands of merchants and sellers across the world to start their own business using amazon and benefit from its well-established infrastructure and services. Of course, a lot goes into becoming a <\/span>successful seller on Amazon<\/span><\/a> but it is well worth the effort you put in?<\/span><\/p>\n\n\n\n

If you are toying with the idea of starting your own business through Amazon, then you have come to the right place.<\/span><\/p>\n\n\n\n

In this article, we will take a brief look at<\/span> what goes into starting an Amazon business and how to use Amazon properly.<\/b><\/p>\n\n\n\n

Overview<\/strong><\/h3>\n\n\n\n

1. Types of Amazon Business<\/a><\/strong>\n<\/p>\n\n\n\n

1.1. Amazon Vendor aka Vendor Central <\/strong><\/p>\n\n\n\n

1.2 Amazon Seller, aka Seller Central<\/strong><\/p>\n\n\n\n

2. Vendor vs. Amazon Seller \u2013 Which one to choose?<\/a><\/strong><\/p>\n\n\n\n

3. How To Use Amazon Seller App Note<\/a><\/strong><\/p>\n\n\n\n

4. Customer Support on Amazon<\/a><\/strong><\/p>\n\n\n\n

Use Amazon In Two Different Ways<\/h2>\n\n\n\n

Broadly speaking, there are two ways to go about doing business with Amazon \u2013 as a vendor and as a seller. While these two terms are quite similar and interchangeable, it is certainly not the case with Amazon. Amazon vendor and Amazon seller imply two different things and both of them have their own sets of benefits and drawbacks. Let us take a look at the two, individually.<\/span><\/p>\n\n\n\n

Method 1: Amazon Vendor, aka Vendor Central<\/b><\/h3>\n\n\n\n

Vendor Central platform is used by those distributors or manufacturers which supply their products directly to Amazon. Amazon, in turn, markets and sells these products under its own brand image to the customers. Furthermore, Amazon also gets all the rights that come with the products \u2013 royalties, derivatives, modifications, et cetera. These products on the Amazon site are often listed as \u2018Ships from and sold by Amazon.\u2019<\/span><\/p>\n\n\n\n

If you are looking to do business with Amazon without having to worry about things like marketing, selling, and shipping logistics, then Vendor Central serves as a good fit for you. You will be paid upfront for all the goods you sell to Amazon in bulk. In a way, Amazon is like your business partner. <\/span><\/p>\n\n\n\n

However, it is important to know that the Amazon Vendor program is an invite-only program. So, at least for the time being, your choices are rather limited.<\/span><\/p>\n\n\n\n

Method 2: Amazon Seller, aka Seller Central<\/b><\/h3>\n\n\n\n

Seller Central is (To know more about seller central read this comprehensive Amazon Seller Central Guide<\/a>), by far, the easiest way to do business on Amazon. As a seller, you get access to Amazon\u2019s platform which you can use to market and sell your goods in any way you see fit. This means that you get to decide on your products, set your own prices, and employ your own marketing strategies and shipping channels. Alternately, you can also opt for Fulfillment by Amazon program<\/a>, popularly known as <\/span>Amazon FBA.<\/span><\/p>\n\n\n\n

As the term suggests, FBA means that Amazon will fulfill your order on your behalf. This includes picking, packaging, shipping, processing returns and even providing customer service for your products. In simpler terms, Amazon takes care of all the heavy lifting while you get to focus on other important aspects of your Amazon business. All you have to do is send your products to Amazon and watch the magic happen. Needless to mention, Amazon all of these amazing services at a fee, often referred to as Amazon FBA fees<\/a>.<\/span><\/p>\n\n\n\n

If you choose to ship your product by yourself, then you will not have to pay the FBA fees. However, you will need to have a reliable logistics partner that offers highly competitive delivery so that your margins don\u2019t suffer. By contrast, Amazon FBA serves as a much better choice<\/span>, although you will have to be careful with the fees part.<\/span><\/p>\n\n\n\n

Since you are practically responsible for everything as a seller, you will have to consider <\/span>several factors<\/span> to run a successful Amazon business. Some of these factors are:<\/span><\/p>\n\n\n\n