{"id":25503,"date":"2024-02-05T17:00:00","date_gmt":"2024-02-05T17:00:00","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=25503"},"modified":"2024-05-09T08:20:02","modified_gmt":"2024-05-09T08:20:02","slug":"amazon-on-box-advertising","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-on-box-advertising\/","title":{"rendered":"Amazon On-Box Advertising: Boost Your Sales with Targeted Visibility"},"content":{"rendered":"\n

E-commerce brands are constantly looking for innovative ways to increase sales and reach a wider audience. <\/p>\n\n\n\n

The standard sponsored product<\/a>, brand, and display ads<\/a> work fine, but advertisers need to test different experimental strategies to engage customers constantly.<\/p>\n\n\n\n

Amazon On-Box advertising is one such experimental strategy launched by Amazon in 2015. <\/p>\n\n\n\n

In this unique strategy, Amazon turns its delivery boxes into unique branded packaging and delivers the brand message to the customers. <\/p>\n\n\n\n

This blog explores what Amazon On-Box Advertising is and how it can help your e-commerce<\/a> brand improve brand awareness!<\/p>\n\n\n\n

Quick Peek Into Article:<\/strong><\/p>\n\n\n\n

    \n
  1. What is Amazon On-Box Advertising<\/a><\/li>\n\n\n\n
  2. Benefits of Amazon On-Box Advertising?<\/a><\/li>\n\n\n\n
  3. How to Get Started With Amazon On-Box Advertising?<\/a><\/li>\n\n\n\n
  4. Final Thoughts<\/a><\/li>\n<\/ol>\n\n\n\n

    What is Amazon On-Box Advertising?<\/h2>\n\n\n\n

    Amazon On-Box Advertising is an innovative marketing strategy<\/a> that transforms the ordinary delivery box into a dynamic advertising medium. <\/p>\n\n\n\n

    Amazon launched this program in 2015 as an experiment to allow brands to include ad creatives and branded content on their delivery packaging directly.<\/p>\n\n\n\n

    These boxes act as mini-billboards and offer brands a unique opportunity to reach their audiences at the most anticipated moment of package delivery.<\/p>\n\n\n\n

    The on-box advertising campaigns feature customized designs, interactive elements, and experiential components that turn the box into more than just a container.<\/p>\n\n\n\n

    Brands collaborate with the Amazon Ads<\/a> team to create these visually appealing packaging designs, often incorporating doodles, games, and coupons, which customers can share on social media and increase brand engagement<\/a>. <\/p>\n\n\n\n

    Advertising like this goes beyond traditional ads, capturing the customer’s attention at the door and creating moments of excitement during unboxing.  <\/p>\n\n\n\n

    As a bonus, Amazon Ads has introduced augmented reality (AR) experiences, further enhancing the physical-digital interaction.<\/p>\n\n\n\n

    Currently, it’s available in the U.S., Canada, the U.K., France, Germany, Spain, Italy, Japan, India, and Australia.<\/p>\n\n\n\n

    Benefits of Amazon On-Box Advertising<\/h2>\n\n\n\n

    Product packaging with your brand message can create a positive, memorable impression on the customers’ minds. <\/p>\n\n\n\n

    Here are a few benefits of Amazon On-Box advertising and some real-life examples of brands that have used it successfully.<\/p>\n\n\n\n

    Improves Brand Recall<\/h3>\n\n\n\n

    Most shoppers become excited when they receive their product from delivery. <\/p>\n\n\n\n

    On-box ads can bank on this emotional high by providing a unique and personalized brand messaging that customers remember.<\/p>\n\n\n\n

    For example, Whiskas, a cat food brand, worked with Amazon Ads to create custom boxes that customers can transform into a roller coaster, a castle, or an office for their cats. <\/p>\n\n\n

    \n
    \"Benefits<\/figure>\n<\/div>\n\n\n

    The boxes also directed customers to a landing page where they could watch videos, browse products, and enter a social media competition.<\/p>\n\n\n\n

    This creates a unique customer experience and enhances brand recall.<\/p>\n\n\n\n

    Enhance brand image<\/h3>\n\n\n\n

    On-box advertisements turn the routine act of getting delivery into a moment of surprise. <\/p>\n\n\n\n

    This positive association contributes to building brand loyalty.<\/p>\n\n\n\n

    \"amazon<\/figure>\n\n\n\n

    {Source<\/a>}<\/p>\n\n\n\n

    For example, Chevy, a car brand, worked with Amazon Ads to promote the redesigned Silverado truck by featuring it bursting through the side of Amazon boxes. <\/p>\n\n\n\n

    Drive traffic and conversions <\/h3>\n\n\n\n

    On-Box ads can drive traffic and conversions by directing customers to your website, Amazon store<\/a>, or landing page<\/a>. <\/p>\n\n\n\n

    For example, Nintendo, a gaming brand, worked with Amazon Ads to celebrate Super Mario’s 35th anniversary by creating custom boxes with Mario and Luigi. <\/p>\n\n\n\n

    The boxes also directed customers to a landing page where they could see a timeline of the franchise’s history and shop for related products.<\/p>\n\n\n\n

    Reach a large and diverse audience<\/h3>\n\n\n\n

    On-box ads can also help you reach a large and diverse audience of Amazon customers across different geographies, demographics, and interests. <\/p>\n\n\n\n

    For example, Universal Pictures and Illumination Entertainment, movie studios, worked with Amazon Ads to promote the release of “Minions” by creating bright yellow boxes featuring cartoon characters. <\/p>\n\n\n

    \n
    \"amazon<\/figure>\n<\/div>\n\n\n

    The campaign generated buzz and excitement among customers of all ages who shared photos of the boxes on social media.<\/p>\n\n\n\n

    Boost brand recognition<\/h3>\n\n\n\n

    On-box ads can help you boost your brand recognition by exposing your brand logo, name, and slogan to the target audience.<\/p>\n\n\n\n

    For example, L’Or\u00e9al Paris, a beauty brand, worked with Amazon Ads to create custom boxes that featured their slogan “Because you’re worth it” and their logo to improve brand exposure and recognition. <\/p>\n\n\n\n

    How to Get Started With Amazon On-Box Advertising?<\/h2>\n\n\n\n

    Amazon On-Box advertising is not available to everyone.<\/p>\n\n\n\n

    Brands must contact Amazon to check their eligibility.<\/p>\n\n\n\n

    Once the eligibility is confirmed, Amazon finalizes a contract with the brand. Brands can then design the creative messaging for the packaging box. <\/p>\n\n\n\n

    After Amazon\u2019s approval, these ads are printed on the box based on the contractual agreement.<\/p>\n\n\n\n

    Final Thoughts<\/h4>\n\n\n\n

    Brands should recognize that On-Box advertising primarily targets the post-purchase stage of the conversion funnel (loyalty and advocacy).<\/p>\n\n\n\n

    While QR codes on packaging can direct interested individuals to a storefront, the main impact of On-Box advertising lies in building brand awareness on a larger scale.<\/p>\n\n\n\n

    On-Box advertising brings together the best of online and offline brand interaction. With some strategic thinking, testing, and tweaking, it can become an integral part of your omnichannel marketing<\/a> efforts!<\/p>\n\n\n\n

    Additional read:<\/strong><\/p>\n\n\n\n

    Benefits of these Amazon add-on products<\/a><\/p>\n\n\n\n

    What is Amazon Product Localization<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"

    E-commerce brands are constantly looking for innovative ways to increase sales and reach a wider audience.  The standard sponsored product, brand, and display ads work fine, but advertisers need to test different experimental strategies to engage customers constantly. Amazon On-Box advertising is one such experimental strategy launched by Amazon in 2015.  In this unique strategy,…<\/p>\n","protected":false},"author":39,"featured_media":25505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[740],"tags":[],"class_list":["post-25503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-advertising"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/25503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/comments?post=25503"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/25503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media\/25505"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media?parent=25503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/categories?post=25503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/tags?post=25503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}