{"id":230,"date":"2017-01-04T13:18:36","date_gmt":"2017-01-04T13:18:36","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/blog\/?p=230"},"modified":"2025-09-23T18:21:59","modified_gmt":"2025-09-23T12:51:59","slug":"amazon-retail-analytics","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-retail-analytics\/","title":{"rendered":"The Ultimate Seller Guide to Amazon Retail Analytics"},"content":{"rendered":"\n<p>If there\u2019s one company that has definitely led the way when it comes to analytics and retail, it is Amazon. <\/p>\n\n\n\n<p>The product recommendations and mailing list services by Amazon are some of the most impressive in the world. <\/p>\n\n\n\n<p>They first started out with basic analytics like <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-insights\/\">traffic counting and simple tracking<\/a> that beginners use.  <\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#cee9f9\">Now, <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-predictive-analytics\/\">what Amazon offers<\/a> is much more advanced in the form of complex reporting.<\/p>\n\n\n\n<p>In this article let\u2019s examine what<strong> Amazon Retail Analytics<\/strong> really is, <strong>understand ARA Basic and ARA Premium<\/strong> and check whether it is going to help you.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In the world of retail, knowing how many people are browsing your site is only half the battle. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon likes to track orders, revenue, <a href=\"https:\/\/www.sellerapp.com\/blog\/average-order-value\/\">average order value<\/a>, <g class=\"gr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep\" id=\"3\" data-gr-id=\"3\">and<\/g> even loss-leaders.<\/span><\/p>\n\n\n\n<p>We recently had a chat with Myron on <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-data-analytics\/\">Amazon Data Analytics<\/a> on SellerSPEAK. WATCH:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Amazon Product Marketing & Data Analytics | SellerSPEAK with Myron Brandwine\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/3pIV6LAg9e4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">An interesting point was made during the podcast \u2013 There are many products on the Amazon store these days that would be cost-prohibitive for them to sell by themselves but that prove popular when offered with other items.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon offers those products because they know that they bring back repeat customers and make them more money than they lose in terms of storage, shipping, and overheads.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With the right analytics tools, Amazon has managed to reduce cart abandonment rates, bring people back to complete purchases if they do leave the website, up-sell and cross-sell various products and bring shoppers back for new items when they are released. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The most noteworthy function of Amazon Retail Analytics is that small businesses can take advantage of the power of big data to improve the quality of the service they offer to their customers.<\/p>\u2014 SellerApp (@SellerApp_Inc) <a href=\"https:\/\/twitter.com\/SellerApp_Inc\/status\/1117773166397419522?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">April 15, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">And most importantly, you can <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-conversion-rate-guide\/\">improve their conversion rates<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The primary reporting tool that is available to Amazon Vendors is the Amazon Retail Analytics reports. Vendors who have access to these reports upon creating an <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seller-central-vs-vendor-central\/\">Amazon Vendor Central account<\/a>. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a vendor, you can use Amazon Retail Analytics to track your sales and inventory data, operational issues, stock levels, catalog quality and more. <\/span><\/p>\n\n\n\n\n\n<p><span style=\"font-weight: 400;\">The access to the various reports depends on your permissions and the contract terms of your vendor agreement. In our opinion, the Amazon Retail Analytics reports are not as robust as the data you have access to as an Amazon third-party seller. There still is valuable data that can probably be extracted from the <strong>Amazon Retail Analytics reports.<\/strong><\/span><\/p>\n\n\n\n<p>Watch this video to know more about benefits of Amazon Retail Analytics:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is Amazon Retail Analytics & Benefits of ARA Vs ARAP for Vendors?\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/zNTGxeWi-Ko?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Below you can see that Amazon Retail Analytics can be found within Vendor Central under Reports -> Amazon Retail Analytics where you can choose between two services either Basic or <strong>ARA Premium<\/strong>.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"526\" height=\"134\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2017\/01\/imageJ1.png\" alt=\"Amazon Retail Analytics Subscription Vs ARA PREMIUM\" class=\"wp-image-766\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2017\/01\/imageJ1.png 526w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2017\/01\/imageJ1-300x76.png 300w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" \/><\/figure>\n<\/div>\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1639742001307\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><b>What is Amazon Retail Analytics Basic?<\/b> <\/h3>\n<div class=\"rank-math-answer \">\n\n<p><span style=\"font-weight: 400\">Amazon Retail Analytics Basic is the primary reporting tool available to Amazon Vendors. Vendors will have access to these reports upon creating an Amazon Vendor Central account. <\/span> <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"sales-and-inventory-reports\"><b>Sales and Inventory Reports<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon Retail Analytics Basic provides access to 3 different kinds of sales and inventory reports for 4 different time periods. The first report is the Sales & Inventory Dashboard which provides an overview of your Shipped Cost of Goods Sold (COGS) and on-hand inventory at Amazon. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The four-time periods on the Sales & Inventory Dashboard are Year-to-date, quarter-to-date, month-to-date, and week-to-date. It also allows you to view your Shipped COGS, on hand inventory values and quantities, and your open purchase order quantities.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The last and most valuable report is the Sales and Inventory Product Details report. This allows you to view sales and inventory data on a product by product basis. In addition to this, the report also allows you to see your best-performing products and can provide valuable insight on how to grow your overall sales. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"demand-forecast\"><b>Demand Forecast<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The Demand Forecast report is used for inventory planning purposes. The report estimates the purchase orders you will receive from Amazon based on a few factors. The main factor is the prior sales data weeks\u2019 sales data. This report only provides an educated guess from Amazon on what they may need. The quantities are by no means set in stone and subject to change.<\/span><\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"catalog-report\"><b>Catalog Report<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The Vendor Catalog Listing report shows every product you have sold to Amazon that has page views. It also sorts your listings by the page view rank. This report provides useful insight into inventory metrics. In addition, it allows you to update listings that are missing images. <\/span><\/p>\n\n\n\n<p><b>Operations Reports<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Operations reports consist of 6 separate reports. These reports provide great insight into your purchase orders, operational metrics, and performance. Operational Metrics also allow you to filter your performance on purchasing, receiving, lead time, inbound defects and fast track in stock performance. Most of all, there are separate reports that break down each one of these areas further.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-amazon-retail-analytics-premium-ara-premium\"><b>What is Amazon Retail Analytics Premium (ARA Premium)?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Vendors can access Amazon Retail Analytics Premium through Vendor Central. They are a supplementary set of additional reports for Vendors.<\/span><\/p>\n\n\n\n<p><b>These reports provide information about:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Customer Behavior<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Sales<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Geographic Performance<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Operations<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Market Trends<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Customer Reviews<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-get-access-to-amazon-retail-analytics-premium\"><b>How to get access to Amazon Retail Analytics Premium?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">There are two pathways to acquiring access to Amazon Retail Analytics Premium. The first is through subscribing to Amazon\u2019s Vendor Premium Services package, which starts at approximately $30k\/yr.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also subscribe to Amazon Retail Analytics Premium through a support case in Vendor Central, as seen in the example below:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"282\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2017\/01\/imageJ2.png\" alt=\"Amazon Retail Analytics \" class=\"wp-image-767\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2017\/01\/imageJ2.png 506w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2017\/01\/imageJ2-300x167.png 300w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">There are more than 20 pre-formatted reports for you based upon the product category including,<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Amazon Top 100 Search Terms<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Amazon Search Terms<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Sales Summary<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Category Sales<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Sales History by Week<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Page Views and Conversion<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Competitive Category Comparison<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Top Amazon Items in Growth<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The most useful Amazon Retail Analytics Premium Reports are the Amazon Top 100 Search Terms Report. It allows vendors to view the top 100 search terms by Amazon category worldwide. A rank assignment is on the basis of popularity. You can use <a href=\"https:\/\/www.sellerapp.com\/amazon-fba-calculator.html\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon FBA Calculator<\/a> to understand more about the fees and revenue.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Amazon Search Terms Report is very valuable for promoters. They can look up for search terms to determine the top 3 clicked ASINs for that term. You can also <a href=\"https:\/\/www.sellerapp.com\/amazon-reverse-asin.html\" target=\"_blank\" rel=\"noopener noreferrer\">look up ASIN\u2019s<\/a> to discover all of the search terms where that ASIN is one of the top 3 clicked products.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With Amazon Retail Analytics Premium, there are many ways sellers can use the available data to inform engagement. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>In conclusion<\/strong>, Amazon Retail Analytics may not be a flawless tool for determining your Amazon business performance. But it can be an intense way of investigating Amazon itself. Services such as Amazon Retail Analytics Premium can give you an exclusive gaze at what Amazon expects and how you can make alterations in zones like operations and optimization to rank higher on the platform. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Amazon has its specific principle, after all, and learning all that you can about it is what will hex triumph for your trade.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"tip\"><strong>Tip<\/strong><\/h4>\n\n\n\n<p>You can also use SellerApp\u2019s tools for your Amazon Analytics to<a href=\"https:\/\/dashboard.sellerapp.com\/register\" target=\"_blank\" rel=\"noopener\">\u00a0spike your Amazon business<\/a>.<\/p>\n\n\n\n<p><strong>Additional Read:<\/strong> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-retail-readiness-checklist\/\">Amazon Retail Readiness Checklist<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-sales-rank\/\">How To Improve Amazon Sales Rank<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-predictive-analytics\/\">Best Amazon Predictive Analytics Tips<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/\">Amazon Pay Per Click Complete Guide<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/dashboard.sellerapp.com\/register?plan=Pro_Monthly&referrer=retailanalytics-inside3\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.sellerapp.com\/Blog_images\/mid-conversion\/SellerApp-features.png\" alt=\"\" title=\"\"><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>If there\u2019s one company that has definitely led the way when it comes to analytics and retail, it is Amazon. The product recommendations and mailing list services by Amazon are some of the most impressive in the world. They first started out with basic analytics like traffic counting and simple tracking that beginners use. Now,&hellip;<\/p>\n","protected":false},"author":15,"featured_media":1974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[281,282],"tags":[80,222,223],"class_list":["post-230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selling-on-amazon","category-amazon-updates-news","tag-amazon-retail-analytics","tag-amazon-retail-analytics-basic","tag-amazon-retail-analytics-premium"],"modified_by":"Dave","_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/comments?post=230"}],"version-history":[{"count":3,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/230\/revisions"}],"predecessor-version":[{"id":31248,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/230\/revisions\/31248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media\/1974"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media?parent=230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/categories?post=230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/tags?post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}