{"id":22198,"date":"2023-07-11T19:05:00","date_gmt":"2023-07-11T19:05:00","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=22198"},"modified":"2023-11-13T11:58:48","modified_gmt":"2023-11-13T11:58:48","slug":"amazon-premium-a-plus-content","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-premium-a-plus-content\/","title":{"rendered":"A complete guide to Amazon Premium A+ Content"},"content":{"rendered":"\n

In the ever-competitive world of e-commerce<\/a>, standing out from the crowd is crucial for brands and sellers.<\/em> <\/p>\n\n\n\n

Imagine you are a customer searching for a new blender on Amazon. <\/p>\n\n\n\n

You come across two product listings<\/a>\u2014one with a basic description and another with vibrant images, interactive charts, and a compelling video showcasing the blender\u2019s powerful features and its uses. <\/p>\n\n\n\n

Which one would catch your attention and inspire<\/a> confidence in your purchase?\u00a0<\/p>\n\n\n\n

The second one, isn\u2019t it?<\/p>\n\n\n\n

Amazon Premium A+ Content <\/strong>goes a step beyond your basic product description and gives a similar premium shopping experience to your customers<\/p>\n\n\n\n

It allows brands to go beyond the ordinary, creating visually stunning and engaging product pages <\/a>that captivate customers and drive conversions. <\/p>\n\n\n\n

In this guide, we will explore the ins and outs of Amazon Premium A+ Content. Discover how Premium A+ can help you drive traffic, increase conversions, boost sales, and gain valuable insights to help you make informed decisions about leveraging this advanced content management tool.<\/p>\n\n\n\n

Quick Guide<\/strong><\/p>\n\n\n\n

    \n
  1. What is Amazon Premium A+ content?<\/a><\/li>\n\n\n\n
  2. Key features of Amazon Premium A+ content<\/a><\/li>\n\n\n\n
  3. Eligibility for Amazon\u2019s premium content<\/a><\/li>\n\n\n\n
  4. Pros and cons of Amazon Premium A+ content<\/a><\/li>\n\n\n\n
  5. New modules that are available on Amazon A++ content<\/a><\/li>\n\n\n\n
  6. Basic A+ Vs. Premium A+ content<\/a><\/li>\n\n\n\n
  7. Bottom Line<\/a><\/li>\n<\/ol>\n\n\n\n

    What is Amazon Premium A+ content?<\/strong><\/h2>\n\n\n\n

    Premium A+ Content, also known as Amazon A++ Content, is a best-in-class tool that goes beyond the basic A+ Content feature on Amazon. It allows brands to showcase their products\u2019 key features and benefits in a visually appealing and modern structure with the use of differentiated content like video, interactive hotspot modules, etc. <\/p>\n\n\n\n

    In August 2022, Amazon made Premium A+ Content available on Seller Central<\/a> for free during a promotional period. Previously, it was only accessible to brands using Vendor Central, and it came with a hefty price tag ranging from $250,000 to $500,000 per product.<\/p>\n\n\n\n

    With Premium A+ Content, brands can rely less on text and instead visually communicate using images and videos. The character limits for product descriptions are strict. <\/p>\n\n\n\n

    According to Amazon, implementing Premium A+ Content can lead to a 20% increase in sales.<\/p>\n\n\n\n

    A significant aspect of Premium A+ is that it maximizes the page\u2019s real estate, utilizing the entire width of the screen for a sophisticated and modern appearance.<\/p>\n\n\n\n

    \"What<\/figure>\n\n\n\n

    Key features of Amazon Premium A+ content<\/strong><\/h2>\n\n\n\n

    It offers a range of key features that allow brands to create captivating and immersive product pages on Amazon. Some of the notable features of Premium A+ Content include<\/p>\n\n\n\n

    Video<\/strong><\/h3>\n\n\n\n

    Premium A+ Content enables the inclusion of videos on product pages, allowing brands to showcase their products in action, highlight key features, and engage customers with dynamic visual content.<\/p>\n\n\n\n

    Full-width Imagery<\/strong><\/h3>\n\n\n\n

    With Premium A+, brands can utilize the entire width of the screen to display high-resolution, visually stunning images that grab customers\u2019 attention and provide an enhanced viewing experience.<\/p>\n\n\n\n

    Interactive Hover Hotspot Modules<\/strong><\/h3>\n\n\n\n

    This feature allows brands to add interactive elements to their product images<\/a>, enabling customers to hover over specific areas for additional information, zoom in on product details, or reveal hidden features.<\/p>\n\n\n\n

    Enhanced Comparison Charts<\/strong><\/h3>\n\n\n\n

    Premium A+ Content offers upgraded comparison chart modules that allow brands to present product specifications, features, and benefits in a visually appealing and easy-to-understand format, helping customers make informed purchasing decisions.<\/p>\n\n\n\n

    \"Pros<\/figure>\n\n\n\n

    Carousel Modules<\/strong><\/h3>\n\n\n\n

    Amazon\u2019s carousel modules provide a flexible and space-efficient way to showcase multiple images, videos, or product variations<\/a> within a single module, allowing brands to convey more information and engage customers without overwhelming the page.<\/p>\n\n\n\n

    Premium Q&A Module<\/strong><\/h3>\n\n\n\n

    The premium version of A+ Content includes an enhanced Q&A module that offers additional functionalities, such as the ability to feature frequently asked questions and provide detailed answers, further assisting customers in their decision-making process.<\/p>\n\n\n\n

    Mobile and Voice-Friendly Design<\/strong><\/h3>\n\n\n\n

    Premium A+ Content ensures that the product pages are optimized for mobile devices and voice-assisted searches, providing a seamless and user-friendly experience across different platforms and devices.<\/p>\n\n\n\n

    These key features of Premium A+ Content empower brands to create visually captivating, informative, and engaging product pages that can help drive customer engagement, increase conversions, and boost sales on Amazon.<\/p>\n\n\n\n

    Eligibility for Amazon\u2019s Premium A+ content<\/strong><\/h2>\n\n\n\n

    To be eligible for A+ Content publication and sales in each country, you must meet specific criteria. These criteria vary from country to country. To determine your eligibility, please consider the following:<\/p>\n\n\n\n

      \n
    1. Confirm that you have already published A+ Brand Story for all the ASINs within your catalog that you own. You can easily check this by accessing the A+ Content Manager and searching for any created and published projects. Additionally, on the detail page, you should see A+ Brand Story under the \u201cFrom the Brand\u201d section.<\/li>\n\n\n\n
    2. Ensure that within the past 12 months, you have had a minimum of 15 project submissions of A+ content that were approved. To verify this, access the A+ Content Manager and review the status and last modified date of your submitted projects. This requirement ensures compliance with our guidelines.<\/li>\n<\/ol>\n\n\n\n

      It is important to note that meeting these criteria may differ across different countries where A+ Content is sold and published. Therefore, eligibility in one country does not guarantee eligibility in another.<\/p>\n\n\n\n

      Pros and cons of Amazon Premium A+ content<\/strong><\/h2>\n\n\n\n

      Let\u2019s assess the advantages and disadvantages of Amazon Premium A+ Content to help you determine if it\u2019s a suitable choice for your brand:<\/p>\n\n\n\n

      Pros of Amazon Premium A+ content:<\/strong><\/h3>\n\n\n\n

      Increased Traffic and Conversions<\/strong><\/h4>\n\n\n\n

      Premium A+ Content has the potential to drive more traffic to your product pages, leading to higher conversion rates and a potential sales boost of up to 20%.<\/p>\n\n\n\n

      Enhanced Visual Storytelling<\/strong><\/h4>\n\n\n\n

      With Premium A+, you can showcase your brand story in a visually compelling manner, utilizing interactive features that keep shoppers engaged and interested in your products.<\/p>\n\n\n\n

      Improved Credibility<\/strong><\/h4>\n\n\n\n

      Utilizing Premium A+ Content can help you establish credibility with both new and existing customers, instilling confidence in your brand and products.<\/p>\n\n\n\n

      Potential Search Ranking Improvement<\/strong><\/h4>\n\n\n\n

      Implementing Premium A+ Content may contribute to improving your product\u2019s search ranking on Amazon, increasing its visibility to potential customers.<\/p>\n\n\n\n

      Cons of Amazon Premium A+ content:<\/strong><\/h3>\n\n\n\n

      Brand Story Publication<\/strong><\/h4>\n\n\n\n

      To leverage Premium A+, all ASINs<\/a> in your catalog must have a published Brand Story. This process can be time-consuming and potentially expensive, particularly if you have a large product catalog<\/a>.<\/p>\n\n\n\n

      Cost of High-Quality Visual Assets<\/strong><\/h4>\n\n\n\n

      To fully utilize the capabilities of Premium A+ Content, your product pages should feature high-quality images and videos. This investment in visual assets can be a significant cost consideration. Additionally, well-written and engaging product descriptions, which may require the expertise of a professional copywriter<\/a>, are necessary.<\/p>\n\n\n\n

      Limited Promotional Period<\/strong><\/h4>\n\n\n\n

      The promotional period during which Premium A+ Content is offered for free may not provide sufficient time to observe the long-term effects on traffic and sales.<\/p>\n\n\n\n

      New modules that are available on Amazon A++ content<\/strong><\/h2>\n\n\n\n

      Premium A+ Content offers upgraded modules that enhance the visual presentation of your brand and product information. These modules serve as an improvement over existing A+ features and introduce exclusive elements available only in the premium version, such as video image carousels and videos with text.<\/p>\n\n\n\n

      In addition to the standard A+ modules like simple comparison charts, single image & sidebar, and three images & text, Premium A+ introduces several new modules to further enhance the content:<\/p>\n\n\n\n

        \n
      1. Interactive Hover Hotspot Modules<\/li>\n\n\n\n
      2. Multiple Video Modules<\/li>\n\n\n\n
      3. Enhanced Comparison Charts<\/li>\n\n\n\n
      4. Larger Images on the Detail Page<\/li>\n\n\n\n
      5. Carousel Modules<\/li>\n\n\n\n
      6. Premium Q&A Module<\/li>\n<\/ol>\n\n\n\n

        These expanded module options within Premium A+ Content provide you with numerous opportunities to make your product pages stand out and deliver a compelling shopping experience to potential customers. The addition of carousel modules allows for the efficient utilization of space while offering a wealth of information without overwhelming shoppers.<\/p>\n\n\n\n

        Basic A+ content VS. Premium A+ content<\/strong><\/h2>\n\n\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t
        Feature<\/th>Basic A+ content<\/th>Premium A+ content<\/th>\n<\/tr>\n<\/thead>\n
        Access<\/td>Accessible by invite on Vendor Central<\/td>Available on Seller Central during a promotional period<\/td>\n<\/tr>\n
        Brand story requirements<\/td>No specific requirement for Brand Story<\/td>All ASINs must have a published Brand Story<\/td>\n<\/tr>\n
        Visual Elements<\/td>Limited to basic modules like comparison charts and images<\/td>Video, full-width imagery, carousel modules<\/td>\n<\/tr>\n
        Interactive Features<\/td>N\/A<\/td>Interactive hover hotspot modules, enhanced comparison charts<\/td>\n<\/tr>\n
        Image Size<\/td>Standard image size<\/td>Larger images on the detail page<\/td>\n<\/tr>\n
        Q&A module<\/td>Standard Q&A module<\/td>Premium Q&A module with added functionalities<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n

        Bottom Line<\/strong><\/h4>\n\n\n\n

        Amazon Premium A+ Content gives brands the opportunity to leave a lasting impression on customers and ultimately drive business growth on the Amazon platform. As online shopping continues to evolve, embracing the visual storytelling capabilities of Premium A+ Content becomes increasingly essential for brands to succeed and thrive in the digital marketplace. <\/p>\n\n\n\n

        Additional guide:<\/p>\n\n\n\n

        What Is the RMA Number on Amazon?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

        In the ever-competitive world of e-commerce, standing out from the crowd is crucial for brands and sellers.  Imagine you are a customer searching for a new blender on Amazon.  You come across two product listings\u2014one with a basic description and another with vibrant images, interactive charts, and a compelling video showcasing the blender\u2019s powerful features and its…<\/p>\n","protected":false},"author":39,"featured_media":22378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,336,286,279],"tags":[],"class_list":["post-22198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-get-started-beginner","category-amazon-ungated-categories","category-amazon-selling-tips","category-product-listing"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/22198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/comments?post=22198"}],"version-history":[{"count":1,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/22198\/revisions"}],"predecessor-version":[{"id":30739,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/22198\/revisions\/30739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media\/22378"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media?parent=22198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/categories?post=22198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/tags?post=22198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}