{"id":20718,"date":"2023-01-28T04:16:14","date_gmt":"2023-01-28T04:16:14","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=20718"},"modified":"2023-08-31T10:59:05","modified_gmt":"2023-08-31T10:59:05","slug":"amazon-negative-keywords-guide","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-negative-keywords-guide\/","title":{"rendered":"A Detailed Guide on How to Optimize Negative Keywords from Amazon"},"content":{"rendered":"\n

Are you trying to optimize your ACoS and improve your advertising sales<\/a>? If the answer is yes, you’re in the right place. <\/em><\/p>\n\n\n\n

If you are an Amazon seller running PPC campaigns, adding the right keywords and removing unnecessary phrases helps you improve your visibility and drive more sales. <\/p>\n\n\n\n

However, it\u2019s important to remove any negative keywords that hamper your campaign visibility and hurt your sales. <\/p>\n\n\n\n

Negative keywords can be a real nuisance when it comes to Amazon marketing<\/a>. Adding potential customer search terms as negative can limit the reach of your campaigns and cost you money if you don’t know how to manage them properly. <\/p>\n\n\n\n

This guide will show you how to identify and remove negative keywords from Amazon to get the best results from your campaigns. <\/p>\n\n\n\n

So let’s get started and learn how to optimize negative keywords in your Amazon advertising campaigns<\/a>!<\/p>\n\n\n\n

Quick Guide<\/strong><\/p>\n\n\n\n

    \n
  1. What are Amazon’s negative keywords?<\/a><\/li>\n\n\n\n
  2. Where can you add negative keywords on Amazon?<\/a><\/li>\n\n\n\n
  3. Different types of negative keyword match types on Amazon<\/a><\/li>\n\n\n\n
  4. How to add negative keywords to your Amazon PPC campaigns<\/a><\/li>\n\n\n\n
  5. How to remove negative keywords from Amazon PPC campaigns<\/a><\/li>\n\n\n\n
  6. Four tips to master your negative keywords<\/a><\/li>\n\n\n\n
  7. Conclusion<\/a><\/li>\n<\/ol>\n\n\n\n

    What are Amazon’s negative keywords? <\/strong><\/h2>\n\n\n\n

    Negative keywords in Amazon advertising are words or phrases that you don\u2019t want your ads to show up. Adding these negative keywords can filter out irrelevant traffic and improve the quality of your ads. You can include negative keywords to refine your ad spend on more relevant searches. Furthermore, they can improve your ROAS and adjust ACoS<\/a>.<\/p>\n\n\n\n

    For example, if you are selling kid’s clothes, you may want to add \u2018men’s\u2019 to your negative keyword list, so your ads won\u2019t show up when someone searches for \u2018men’s clothes.\u2019 <\/p>\n\n\n\n

    Negative keywords are a powerful feature that can boost the performance of your campaigns. When creating your negative keyword list, it\u2019s important to be as specific as possible. You should also keep your list up-to-date, as new terms and phrases can become popular over time.<\/p>\n\n\n\n

    By adding negative keywords to your Amazon advertising campaigns, you can ensure that your ads are only shown to relevant customers, resulting in higher ROI and improved performance<\/a><\/strong>.<\/p>\n\n\n\n

    Where can you add negative keywords on Amazon?<\/strong><\/h2>\n\n\n\n

    You can add negative keywords at two levels within the Amazon advertising console:<\/p>\n\n\n\n

      \n
    1. Campaign-level:<\/strong> You can add negative keywords at the campaign level. So these negative keywords apply to all ad groups within that campaign. This option is great when you want to set a negative keyword for the entire PPC campaign.<\/li>\n\n\n\n
    2. Ad group level:<\/strong> You can add negative keywords at the ad group level. In this case, you set that negative keyword to the specific ad group itself. Also, the rest of the ad groups remain unaffected.<\/li>\n<\/ol>\n\n\n\n

      Note:<\/strong> You can use this option only when you\u2019re using manual keyword targeting<\/a>.<\/p>\n\n\n\n

      Different types of Negative keyword match types on Amazon <\/strong><\/h2>\n\n\n\n

      If you\u2019re managing Amazon PPC campaigns, you would\u2019ve been familiar with keyword match types – Exact, Phrase, and Broad match types.<\/p>\n\n\n\n

      Keyword match types give you better control over targeting your ads for specific custom search terms. <\/p>\n\n\n\n

      However, negative keywords on Amazon are categorized into two types. <\/p>\n\n\n\n

        \n
      1. Negative exact match<\/li>\n\n\n\n
      2. Negative phrase match<\/li>\n<\/ol>\n\n\n\n

        Note: Broad matches are not applicable for negative keywords.<\/p>\n\n\n\n

        Exact Match:<\/strong> Exact match keywords are keywords that are entered exactly as they are written in the search query<\/a>, along with the plural variant. For example, a negative keyword of \u201cwooden spoon\u201d, would restrict your ad from appearing in the search queries for \u201cwooden spoon\u201d and \u201cwooden spoons.\u201d Although, it wouldn\u2019t affect search queries like \u201cwooden spoon set\u201d or \u201cKitchen wooden spoons.\u201d\u00a0<\/p>\n\n\n\n

        Phrase Match:<\/strong> Phrase matches are keywords that are entered with the same phrase but may have variations. <\/p>\n\n\n\n

        For example, if a customer were to search for \u201cKitchen Knife,\u201d a phrase match keyword would be \u201cGermany Kitchen Knife,\u201d but knives for the kitchen would not.<\/p>\n\n\n\n

        For phrase match and exact match keywords, positive and negative keywords work in the same way. A positive exact match keyword bid will make your ad eligible for showing, while a negative exact match keyword will stop your ad from showing. One of the best applications of negative keywords is to limit the reach of your positive broad and phrase match campaigns using exact match negative keywords.<\/p>\n\n\n\n

        Here are a few examples of negative keyword match types for your understanding.<\/p>\n\n\n\n\n\n\n\t\n\n\t\n\t
        Match Type<\/th>Example Keyword<\/th>Excludes Shoppers, Searchers Like<\/th>Does not Exclude Shopper Searchers Like<\/th>\n<\/tr>\n<\/thead>\n
        Negative Phrase<\/td>Wine glasses<\/td>Wine glasses, Wine glasses set<\/td>Glasses for wine<\/td>\n<\/tr>\n
        Negative Exact<\/td>Wine glasses<\/td>Wine glasses, wine glass<\/td>Red wine glass<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n

        How to add negative keywords to your Amazon PPC campaigns<\/strong><\/h2>\n\n\n\n
          \n
        1. Log into your Amazon Seller Central account<\/a>.<\/li>\n<\/ol>\n\n\n\n
            \n
          1. Click on the Advertising<\/strong> tab.<\/li>\n<\/ol>\n\n\n\n
              \n
            1. Select the Campaign Manager.<\/strong><\/li>\n<\/ol>\n\n\n
              \n
              \"amazon<\/figure>\n<\/div>\n\n\n
                \n
              1. Choose the campaign <\/strong>to which you want to add negative keywords from the list. Alternatively, you can also add negative keywords at the ad group level<\/strong>.<\/li>\n<\/ol>\n\n\n\n
                  \n
                1. Click on the Add Negative Keywords<\/strong> tab.<\/li>\n<\/ol>\n\n\n\n
                  \"negative<\/figure>\n\n\n\n
                    \n
                  1. Enter the list of negative keywords you would like to add.<\/li>\n<\/ol>\n\n\n\n
                      \n
                    1. Click Add Keywords<\/strong> and Save<\/strong>.<\/li>\n<\/ol>\n\n\n\n

                      Does this sound tedious?<\/p>\n\n\n\n

                      You can add negative keywords to your Amazon PPC campaigns in a much simpler way with the SellerApp advertising platform<\/a>.<\/p>\n\n\n\n

                        \n
                      1. Log in to the SellerApp dashboard<\/a>. <\/li>\n<\/ol>\n\n\n\n
                          \n
                        1. Ensure your Amazon advertising account is synced with SellerApp.<\/li>\n<\/ol>\n\n\n\n
                            \n
                          1. Go to the Advertising <\/strong>feature.<\/li>\n<\/ol>\n\n\n\n
                            \"What<\/figure>\n\n\n\n
                              \n
                            1. Set the target ACoS for your advertising campaigns in the Overview <\/strong>section <\/li>\n<\/ol>\n\n\n\n
                              \"How<\/figure>\n\n\n\n
                                \n
                              1. Under the Insights <\/strong>section, you can see Negative Search Terms<\/strong> and Negative ASINs<\/strong>. You can find your negative keywords under the Negative Search Terms<\/strong> section. <\/li>\n<\/ol>\n\n\n\n
                                \"types<\/figure>\n\n\n\n
                                  \n
                                1. Study the Performance Metrics <\/strong>for the search terms. You can select Mark Negative <\/strong>for relevant negative search terms. <\/li>\n<\/ol>\n\n\n\n
                                  \"How<\/figure>\n\n\n\n
                                    \n
                                  1. Alternatively, you can also mark Negative ASINs with the SellerApp advertising feature.<\/li>\n<\/ol>\n\n\n\n

                                    How to remove negative keywords from Amazon PPC campaigns<\/strong><\/h2>\n\n\n\n

                                    Let\u2019s say you want to remove negative keywords from the existing campaigns when you want to broaden your campaign reach. Here\u2019s how you do it.<\/p>\n\n\n\n

                                      \n
                                    1.  Log into your Amazon Seller Central<\/a> account<\/li>\n<\/ol>\n\n\n\n
                                        \n
                                      1. Select the Campaign Manager<\/strong> from the Advertising<\/strong> tab<\/li>\n<\/ol>\n\n\n
                                        \n
                                        \"How<\/figure>\n<\/div>\n\n\n
                                          \n
                                        1. Select the campaign you want to remove negative keywords from.<\/li>\n<\/ol>\n\n\n\n
                                            \n
                                          1. Click on the Negative Keywords<\/strong> tab on the left side of the screen.<\/li>\n<\/ol>\n\n\n\n
                                              \n
                                            1. Select the negative keywords you want to remove and click the Archive<\/strong> at the top.<\/li>\n<\/ol>\n\n\n\n
                                              \"amazon<\/figure>\n\n\n\n
                                                \n
                                              1. Confirm that you want to remove the selected keywords by clicking Archive<\/strong><\/li>\n<\/ol>\n\n\n\n
                                                \"how<\/figure>\n\n\n\n

                                                You\u2019ve now successfully removed negative keywords from your Amazon campaigns.<\/p>\n\n\n\n

                                                Note: Once these keywords are archived, you cannot retrieve them again. If you want, you will have to add the same negative keywords to the account manually.<\/strong><\/p>\n\n\n\n

                                                Four tips to mastering your negative keywords<\/strong><\/h2>\n\n\n\n

                                                These are the four tips you should keep in mind to master your negative keywords.<\/p>\n\n\n\n

                                                Find the right negative keywords on Amazon<\/strong><\/h3>\n\n\n\n

                                                Finding the appropriate negative keywords is essential to maximizing the efficiency of your PPC campaigns.<\/p>\n\n\n\n

                                                To find the negative keywords, you should run your campaigns for a few weeks to analyze and analyze:<\/p>\n\n\n\n