{"id":18944,"date":"2022-06-27T06:21:04","date_gmt":"2022-06-27T06:21:04","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=18944"},"modified":"2026-09-22T11:31:44","modified_gmt":"2026-09-22T06:01:44","slug":"amazon-advertising-video-guide","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-advertising-video-guide\/","title":{"rendered":"Amazon Advertising Video (A Detailed 2026 Guide For Sellers)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hey Amazon sellers! If you agree with the point that videos are one of the best forms of <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-advertising\/\" rel=\"nofollow\">Amazon advertisements<\/a>, you are right! Video advertisements are one of the most impactful advertising elements on Amazon. A customer can understand a lot about a product just from a few seconds of video. Did you know the average click-through rate (CTR) of a good Amazon video advertisement is 7.5x higher than display ads!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are multiple Amazon video requirements a video has to meet before it is approved by Amazon. We\u2019ll also cover Amazon video guidelines and best practices to help you create ads that meet Amazon\u2019s standards and boost brand awareness. So, let\u2019s get started!<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Quick Guide<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-an-amazon-advertising-video\">What is an Amazon advertising video?<\/a><\/li><li class=\"\"><a href=\"#what-are-the-different-types-of-amazon-advertising-videos\">What are the different types of Amazon advertising videos?\u00a0<\/a><ul><\/ul><\/li><li class=\"\"><a href=\"#what-does-the-amazon-seller-aim-for-through-amazon-advertising-video\">What does the Amazon seller aim for through Amazon advertising Video?<\/a><\/li><li class=\"\"><a href=\"#amazon-advertisement-video-specifications-and-quality-regulations\">Amazon Video Specifications and Quality Regulations<\/a><ul><\/ul><\/li><li class=\"\"><a href=\"#amazon-video-advertisement-rules-and-regulations\">Amazon Video Guidelines and Rules<\/a><ul><\/ul><\/li><li class=\"\"><a href=\"#amazon-advertising-video-best-practices\">Amazon advertising video best practices<\/a><ul><\/ul><\/li><li class=\"\"><a href=\"#h-final-word\">Final word<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 id=\"what-is-an-amazon-advertising-video\" class=\"wp-block-heading\">What is an Amazon advertising video?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon advertising videos are attractive representations of a specific product that a seller wants to display on Amazon. You will be able to see the Amazon video advertisements once you scroll down halfway through a results page. Amazon advertising videos take on the job of concise storytelling. This can create an everlasting impression on your audience if you are an Amazon e-commerce seller. Once you&#8217;re a seller registered on the <a href=\"https:\/\/www.sellerapp.com\/blog\/new-amazon-brand-registry\/\">Amazon Brand Registry<\/a>, you are now allowed to upload an ad video.&nbsp;<\/p>\n\n\n\n<h2 id=\"what-are-the-different-types-of-amazon-advertising-videos\" class=\"wp-block-heading\">What are the different types of Amazon advertising videos?&nbsp;<\/h2>\n\n\n\n<h3 id=\"amazon-dsp-video-advertisement\" class=\"wp-block-heading\">Amazon DSP video advertisement<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"241\" height=\"512\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-dsp-ads.jpg\" alt=\"Amazon dsp ads\" class=\"wp-image-18949\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-dsp-ads.jpg 241w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-dsp-ads-110x234.jpg 110w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-dsp-ads-200x425.jpg 200w\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-dsp\/\">Amazon DSP video ads<\/a> present one of the most versatile and targeted advertising choices. <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seller-search\/\">Amazon Sellers<\/a> and Vendors can now display ads off-Amazon and drive visitors to both on- and off-Amazon destinations). Brands that don&#8217;t sell anything on Amazon can use aggregated and anonymized Amazon consumer data to target ads programmatically.<\/p>\n\n\n\n<h3 id=\"amazon-sponsored-the-brands-video-advertisement\" class=\"wp-block-heading\">Amazon Sponsored the brand&#8217;s video advertisement<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"157\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-sponsored-brand-advertising.jpg\" alt=\"amazon sponsored brands video advertisement\" class=\"wp-image-18950\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-sponsored-brand-advertising.jpg 512w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-sponsored-brand-advertising-300x92.jpg 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-sponsored-brand-advertising-110x34.jpg 110w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-sponsored-brand-advertising-200x61.jpg 200w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-sponsored-brand-advertising-380x117.jpg 380w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-sponsored-brand-advertising-255x78.jpg 255w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Use <a href=\"https:\/\/www.youtube.com\/watch?v=fmTBzD0gtAc\" rel=\"nofollow noopener\" target=\"_blank\">Sponsored Brands video<\/a> to stand out in Amazon&#8217;s shopping results on desktop and mobile devices, and to help shoppers discover your brand and items as they purchase. Ads are keyword-targeted, pay-per-click, and direct customers to product detail pages where they may learn more and buy.<\/p>\n\n\n\n<h3 id=\"templated-amazon-video-ads\" class=\"wp-block-heading\">Templated Amazon Video ads<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"507\" height=\"322\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-video-ads.jpg\" alt=\"amazon video ads template\" class=\"wp-image-18951\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-video-ads.jpg 507w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-video-ads-300x191.jpg 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-video-ads-110x70.jpg 110w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-video-ads-200x127.jpg 200w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-video-ads-380x241.jpg 380w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-video-ads-255x162.jpg 255w\" sizes=\"auto, (max-width: 507px) 100vw, 507px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Templated Amazon video ads can be observed on the Amazon Fire device. Once the device is switched on, the advertisement is automatically played. You can unmute the sound of the ad easily by tapping on the unmute icon. The duration of the advertisement will be for 15 seconds. Here, you will be able to see the video advertisements that will display an array of different products or services. This will include apps, movies, products, and other Amazon services.&nbsp;<\/p>\n\n\n\n<h3 id=\"amazon-advertising-video-ads\" class=\"wp-block-heading\">Amazon Advertising video ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On Amazon&#8217;s websites, mobile apps, and Fire tablet wake screen, advertisers may reach Amazon customers with customized video advertising. For an engaging Amazon advertisement video experience, use out-stream autoplay video to convey your brand message. This is a very common video advertising that you can see throughout the different platforms run by Amazon.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Recommended Read: <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-outsourcing\/\">Why You Should Outsource Your Amazon PPC Services<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"what-does-the-amazon-seller-aim-for-through-amazon-advertising-video\" class=\"wp-block-heading\">What does the Amazon seller aim for through Amazon advertising Video?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon advertisement videos, often enhanced with an <a href=\"https:\/\/www.renderforest.com\/intro-videos\" target=\"_blank\" rel=\"noopener\">intro maker<\/a>, act as gateways to a quick product introduction.. If you are a seller on Amazon, having a branded video advertisement is extremely important to get more clicks on your product page. The Amazon video ads help in introducing what the seller wants to convey to you through his product. Amazon sellers utilize this opportunity to produce their brand story to the customers who visit different result pages.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once the customer is aware of the product and its brand story, they will be influenced to make an option to get that specific product. Although this does not happen every time a customer sees an Amazon advertisement, the chances are higher than normal. Amazon sellers aim to add more value to the product by making an emotional connection with the target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon video ads were added to the Amazon platform in the year 2020. Amazon\u2019s advertising video targets to create a unique impact on the customers. A good advertisement video can easily <a href=\"https:\/\/www.sellerapp.com\/blog\/best-ways-to-increase-sales-on-amazon\/\">increase the sales of a product<\/a>. Sellers depend on video ads to increase the conversion rate of a product. To reel in these numbers in, the sellers have to create the video with certain constraints and quality benchmarks. These quality guidelines can vary from video size, quality, and the specific content that is displayed in it. SellerApp can help you optimize the Advertisement video with the help of the top-end <a href=\"https:\/\/www.sellerapp.com\/amazon-listing-quality.html\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon listing quality analysis<\/a> tool.&nbsp;<\/p>\n\n\n\n<h2 id=\"amazon-advertisement-video-specifications-and-quality-regulations\" class=\"wp-block-heading\">Amazon Video Specifications and Quality Regulations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon wants every seller to follow strict quality and regulatory guidelines, making it important to understand the latest Amazon video requirements before submitting your ad. If you follow these guidelines, your video will help you have a better <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-conversion-rate-guide\/\">Amazon conversion rate<\/a>.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-1-amazon-dsp-video-audio-specification\" class=\"wp-block-heading\">1. Amazon DSP Video &amp; Audio Specification<\/h3>\n\n\n\n<table id=\"tablepress-188\" class=\"tablepress tablepress-id-188\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Type of Ad Serving<br \/>\n<br \/>\n<\/th><th class=\"column-2\">First-party or third party<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Maximum size of the file<\/td><td class=\"column-2\">500MB<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">The aspect ratio of the video<\/td><td class=\"column-2\">16:9<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Duration<\/td><td class=\"column-2\">A duration of 15 seconds, 20 seconds (Only for the UK), or 30 seconds is mandatory for Amazon Publisher Services (APS) and Amazon O&amp;O. Any duration is accepted for 3rd party exchange inventory. <\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Minimum size of frame<\/td><td class=\"column-2\">1920x1080<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Minimum bitrate for the video<\/td><td class=\"column-2\">4mbps<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Recommended bitrate for the video<\/td><td class=\"column-2\">8mbps<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Frame rate for video (fps)<\/td><td class=\"column-2\">23.976 (recommended), 24, 25, or 29.97<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Frame rate mode for video<\/td><td class=\"column-2\">Constant<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">Audio bitrate (Minimum)<\/td><td class=\"column-2\">192kbps<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">The sample rate for audio<\/td><td class=\"column-2\">44.1kHz or 48kHz<\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\">Formats that are supported<\/td><td class=\"column-2\">Video: H.264, MPEG-2, or MPEG-4; Audio: PCM or AAC<\/td>\n<\/tr>\n<tr class=\"row-13\">\n\t<td class=\"column-1\">Audio Channel<\/td><td class=\"column-2\">2-Channels (Minimum)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-188 from cache -->\n\n\n\n<h3 id=\"h-2-amazon-sponsored-brand-video-regulations\" class=\"wp-block-heading\">2. Amazon Video Ads Guidelines for Sponsored Brands<\/h3>\n\n\n\n<table id=\"tablepress-189\" class=\"tablepress tablepress-id-189\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Video duration<\/th><th class=\"column-2\">Video duration should be in between 6 and 45 seconds. (30 seconds of below is preferred)<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Video dimensions<\/td><td class=\"column-2\">1920 x 1080px, 1280 x 720px or 3840 x 2160px<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">File size<\/td><td class=\"column-2\">Below 500MB<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">File format<\/td><td class=\"column-2\">.MP4 or .MOV<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Aspect ratio<\/td><td class=\"column-2\">16:9<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Video codec<\/td><td class=\"column-2\">H.264 or H.265<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Video profile<\/td><td class=\"column-2\">Main or Baseline<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Frame rate<\/td><td class=\"column-2\">23.976fps, 24fps, 25fps, 29.97fps, 29.98fps, or 30fps<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Video bitrate<\/td><td class=\"column-2\">1 Mbps (Minimum)<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">Video scan type<\/td><td class=\"column-2\">Progressive<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">Audio codec<\/td><td class=\"column-2\">PCM, AAC, or MP3<\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\">Audio format<\/td><td class=\"column-2\">Stereo or mono<\/td>\n<\/tr>\n<tr class=\"row-13\">\n\t<td class=\"column-1\">Audio bit rate<\/td><td class=\"column-2\">96 kbps<\/td>\n<\/tr>\n<tr class=\"row-14\">\n\t<td class=\"column-1\">Audio sample rate<\/td><td class=\"column-2\">Minimum 44.1khz<\/td>\n<\/tr>\n<tr class=\"row-15\">\n\t<td class=\"column-1\">Letterboxing or pillar boxing<\/td><td class=\"column-2\">Black bars on the side of the video are not permitted.\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-189 from cache -->\n\n\n\n<h3 id=\"h-3-templated-amazon-video-ads-audio-video-specs\" class=\"wp-block-heading\">3. Templated Amazon Video Ads Audio &amp; Video Specs<\/h3>\n\n\n\n<table id=\"tablepress-190\" class=\"tablepress tablepress-id-190\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Name of components.\u00a0<\/th><th class=\"column-2\">Requirements<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">1. Image for Logo<\/td><td class=\"column-2\">Minimum dimensions: 600x100px (width x height)Maximum dimensions: 700x200px (width x height)File format: JPG or PNG<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">2. Video<\/td><td class=\"column-2\">Resolution: 1280x720px (Higher resolution is accepted)Video aspect ratios: 16:9 or 16:10File format: .mp4Max Duration of video: 15 secondsFile size: It should be less than 500MBAudio: It is requiredLetterboxing is not allowed<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">3. Headline Character Limit<\/td><td class=\"column-2\">50 characters are permitted (maximum)<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">4. CTA - Button<\/td><td class=\"column-2\">Choose from the following options: Shop now learn moreSee details-order nowBuy ticket sent now rent or buy now Get a quote watch now<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">5. Video content rating<\/td><td class=\"column-2\">Content rating is only required for 12\/13 years or of higher age. E.g. TV-PG, PG-13, and Teen (ESRB).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-190 from cache -->\n\n\n\n<h3 id=\"h-d-amazon-advertising-video-ads\" class=\"wp-block-heading\">d. Amazon Video Advertising Requirements<\/h3>\n\n\n\n<table id=\"tablepress-191\" class=\"tablepress tablepress-id-191\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Requirement for the video asset<\/th><td class=\"column-2\"><\/td>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Dimensions of the video<\/td><td class=\"column-2\">1920 x 1080 pixels (16:9) recommended<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Frame rate<\/td><td class=\"column-2\">15 FPS (Minimum)<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Audio<\/td><td class=\"column-2\">128 kbps \/ 44 kHz<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Bitrate<\/td><td class=\"column-2\">2 MBps<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Preferred codec<\/td><td class=\"column-2\">Video: H.264, MPEG-4 or\u00a0 MPEG-2 ; Audio: MP3 or AAC<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Size of file<\/td><td class=\"column-2\">Below 500 MB<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Video duration<\/td><td class=\"column-2\">Mobile &amp; Desktop - 3 minutes is permitted. The best recommendation is to do 15 seconds or less.\u00a0Fire tablet - Video duration can be at a maximum of 15 seconds.<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Letterboxing<\/td><td class=\"column-2\">There should not be black bars on any side of the video.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-191 from cache -->\n\n\n\n<h2 id=\"amazon-video-advertisement-rules-and-regulations\" class=\"wp-block-heading\">Amazon Video Guidelines and Rules<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Following these amazon video ads guidelines is essential for avoiding asset rejection and ensuring your video meets Amazon\u2019s advertising standards.<\/p>\n\n\n\n<h3 id=\"h-amazon-dsp-advertisement-video-rules\" class=\"wp-block-heading\">Amazon DSP advertisement video rules<\/h3>\n\n\n\n<ul class=\"wp-block-list sellerapp-plain-list\">\n<li>Amazon prohibits the use of content related to alcohol, astrological or psychic advice.&nbsp;<\/li>\n\n\n\n<li>In the case of charities, the content should only be focusing on the positive impact of the movement.&nbsp;<\/li>\n\n\n\n<li>In terms of dating, the content should only focus on friendship, commitment, and relationships. It cannot display sexual innuendo or promote meeting people for sex.&nbsp;<\/li>\n\n\n\n<li>Content rated PG\/TV-PG will be day parted and only displayed to the audience between 6 AM to 6 PM.&nbsp;<\/li>\n\n\n\n<li>The advertisement must include the age rating of the content.&nbsp;<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Recommended read: <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-vendor-buy-box-strategies\/\">What are the reasons for losing the Amazon Vendor Buy Box?<\/a><\/p>\n<\/blockquote>\n\n\n\n<h3 id=\"h-amazon-sponsored-brand-video-advertisement\" class=\"wp-block-heading\">Amazon Sponsored brand video advertisement.<\/h3>\n\n\n\n<ul class=\"wp-block-list sellerapp-plain-list\">\n<li>There should be no black frames or empty screens at the starting or the end of the Amazon advertisement video.&nbsp;<\/li>\n\n\n\n<li>Do not abruptly edit the videos. This will affect the total experience of the customer.<\/li>\n\n\n\n<li>Avoid adding <a href=\"https:\/\/www.sellerapp.com\/trademark-search.html\">Amazon trademarks<\/a> or elements.&nbsp;<\/li>\n\n\n\n<li>The videos should not include customer reviews as a part of it even if the reviews are genuine.&nbsp;<\/li>\n\n\n\n<li>The on-screen text should be eligible and should be a minimum of 30 pts.<\/li>\n\n\n\n<li>The videos should be easily understandable by the customer. The language of the video should be related to the locale and portray the brand or product.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-amazon-templated-video-advertisement-rules\" class=\"wp-block-heading\">Amazon templated video advertisement rules<\/h3>\n\n\n\n<ul class=\"wp-block-list sellerapp-plain-list\">\n<li>Even if the trailer is appropriate for all audiences, ads containing trailers for content categorized as appropriate for early adolescents (12-15) or older teens (15+) will be filtered from devices with active parental controls.<\/li>\n\n\n\n<li>This placement does not allow trailers for content rated as appropriate for older teens (15+).<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-audio-ads\/\">Audio<\/a> must be included in videos.<\/li>\n\n\n\n<li>Call-to-action buttons are not permitted in videos.<\/li>\n\n\n\n<li>Important content (such as logos or fine print) should not be displayed in the video&#8217;s bottom-left and top-right corners. A mute\/unmute button and a countdown timer are added to the video player during production; these are fixed and cannot be changed. Check if the vital information overlaps with the mute\/unmute button or the countdown timer using the Photoshop template.<\/li>\n\n\n\n<li>Please keep in mind that Amazon cannot change or modify your film. Sellers should submit finished video assets. Audio must be included in all video files.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-amazon-advertising-video-ads-rules\" class=\"wp-block-heading\">Amazon advertising video ads rules.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure that your video advertisement does not contain any call-to-action cues.<\/li>\n\n\n\n<li>Use a short video clip and make sure to deliver the story about your product in the very first 5 seconds of the video.<\/li>\n\n\n\n<li>Show the product instead of a person trying to explain the product. This increases the impact and relevance of the product.&nbsp;<\/li>\n\n\n\n<li>Use high-definition videos so that customers can get a clear understanding of the product.<\/li>\n\n\n\n<li>Make sure to deliver the brand story in an alluring way.&nbsp;<\/li>\n\n\n\n<li>Also, make sure that the product poster image aligns with the aspect ratio of the video. Another recommendation would be to use a frame from your video to be used as a poster image.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 id=\"amazon-advertising-video-best-practices\" class=\"wp-block-heading\">Amazon advertising video best practices<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Following Amazon video ads guidelines and best practices can help your business create more effective video advertising while keeping your assets aligned with Amazon\u2019s requirements. Ensuring you include these best practices will help you achieve your Amazon goals quicker.<\/p>\n\n\n\n<h3 id=\"h-inspect-the-need-for-an-amazon-advertising-video\" class=\"wp-block-heading\">Assess the need for an Amazon advertising video<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not every Amazon product needs an advertising video. Before creating one, review the Amazon video ads guidelines and focus your video efforts on products with stronger potential to drive revenue. Amazon has many sellers who already have their advertising videos on the platform. If you do not have the necessary quality standards for your videos, then you may fall back on your credibility.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-capture-the-scroller-s-attention\" class=\"wp-block-heading\">Capture the scroller\u2019s Attention<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon recommends making the first two seconds of your video as interesting as possible. Along with following the Amazon video ads guidelines, this can help your video hook customers who are scrolling through a results page. Your Amazon advertisement video should be able to make the customer stop scrolling and pay attention to the video while meeting the Amazon video requirements.<\/p>\n\n\n\n<h3 id=\"h-research-for-the-best-keywords\" class=\"wp-block-heading\">Research for the best keywords<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Add the most relevant keywords to your <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seo-guide\/\">Amazon SEO<\/a>. Even though this is a separate entity from Amazon video advertising, both point towards a similar goal, while following the Amazon video requirements can help ensure your video meets Amazon\u2019s standards. Make sure that you have a healthy quantity of keywords in your on-page <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-listing-guide\/\">Amazon listing<\/a> to help you get more views.\u00a0<\/p>\n\n\n\n<h3 id=\"h-understand-how-the-video-plays\" class=\"wp-block-heading\">Understand How the Video Plays<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Amazon advertisement videos always start playing on mute. To deal with this situation, always place the product at the beginning of the video. Customers also sometimes unmute the advertisement sound for an enhanced experience. It is always best to include sound along with the video. Another idea is to have on-screen text to support the start of the video experience.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-align-your-goals\" class=\"wp-block-heading\">Align your goals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What are your goals with the Amazon advertising video? Having a good ad video should be able to communicate well with the customers. Adding elements of emotional connection with the product will help you make that connection with the customer&#8217;s problem. Once the customer feels that your product is their solution, it will be easier for you to get more sales.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-include-the-brand-logo\" class=\"wp-block-heading\">Include the Brand Logo<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"159\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-brand-logo.jpg\" alt=\"amazon advertising brand logo\" class=\"wp-image-18952\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-brand-logo.jpg 512w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-brand-logo-300x93.jpg 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-brand-logo-110x34.jpg 110w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-brand-logo-200x62.jpg 200w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-brand-logo-380x118.jpg 380w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/06\/amazon-brand-logo-255x79.jpg 255w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Having your brand logo in your Amazon advertisement video plays a major role. There are a few ways that you can display the logo in your Amazon advertisement video.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list sellerapp-plain-list\">\n<li>Display it at the starting and the end of the advertisement video.<\/li>\n\n\n\n<li>Display it throughout the video.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">When you show your logo to your amazon customers at the end of the video, you can help them recall your brand. Ensure that you use a high-quality logo so that it doesn&#8217;t look pixelated in the video.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-final-word\" class=\"wp-block-heading\">Final word<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon video ads give sellers a way to showcase their products, communicate their brand story, and increase brand awareness while meeting the platform\u2019s creative requirements. The videos are high-resolution explanations of how the seller wants to solve a customer\u2019s problem with the help of their product. Once a seller is able to create a video that meets the Amazon video requirements and follows all the necessary parameters, it can help add value and recognition to the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optimizing your page with the help of an optimization tool will increase the quality and discoverability of your video. <a href=\"https:\/\/www.sellerapp.com\/\">SellerApp<\/a> is a well-known entity that will help you understand the overall quality of your Amazon advertising video. The listing quality analysis on Amazon will help you to understand where your Amazon advertising video qualifies with the standards. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once your Amazon advertisement video is qualified and approved, it will be displayed on Amazon. So sellers! Get your cameras going for that perfect snippet and increase your customer\u2019s excitement.<br><br><strong>Additional Read:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-full-funnel-advertising\/\">A Step-by-Step Guide to Full Funnel Amazon Advertising<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sellerapp.com\/blog\/cpg-industry-trends\/\">10 CPG Trends to Watch in 2026.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-dsp-vs-sponsored-display-ads\/\">Differences between Amazon Sponsored Display Ads vs DSP Ads<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey Amazon sellers! If you agree with the point that videos are one of the best forms of Amazon advertisements, you are right! Video advertisements are one of the most impactful advertising elements on Amazon. A customer can understand a lot about a product just from a few seconds of video. Did you know the&hellip;<\/p>\n","protected":false},"author":15,"featured_media":18947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_sellerapp_ai_summary":"Templated Amazon Video ads Templated Amazon video ads can be observed on the Amazon Fire device.\nWhat does the Amazon seller aim for through Amazon advertising Video?\nTemplated Amazon Video Ads Audio &amp; Video Specs d.\nAmazon Advertising video ads Amazon Video Advertisement rules and regulations.","_sellerapp_post_label":"","_sellerapp_coauthors":[],"footnotes":""},"categories":[740,254],"tags":[],"class_list":["post-18944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-advertising","category-ppc"],"modified_by":"Dilip","_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/18944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/comments?post=18944"}],"version-history":[{"count":11,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/18944\/revisions"}],"predecessor-version":[{"id":38337,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/18944\/revisions\/38337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media\/18947"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media?parent=18944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/categories?post=18944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/tags?post=18944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}