{"id":14603,"date":"2021-10-22T12:01:08","date_gmt":"2021-10-22T12:01:08","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=14603"},"modified":"2026-02-20T17:06:08","modified_gmt":"2026-02-20T11:36:08","slug":"best-amazon-review-strategy","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/best-amazon-review-strategy\/","title":{"rendered":"How to Develop the Best Amazon Review Strategy"},"content":{"rendered":"\n

While it\u2019s no secret that Amazon reviews<\/a> are important, new sellers always seem to be caught off guard at how much value they truly hold. Reviews impact much more than sales; they also affect your product visibility, bestseller ranking, and inventory planning, just to name a few. Plus, in such a crowded marketplace, their social proof<\/a> is priceless.<\/p>\n\n\n\n

For better or worse, reviews matter on this marketplace. It\u2019s virtually impossible to have a winning product without them.<\/p>\n\n\n\n

That being said, it\u2019s one thing to realize you need reviews and a whole other thing to actually go out and get them. Keep reading to learn some top Amazon review strategy methods (expert tips included!) and what to do when negative reviews inevitably show up<\/a>.\u00a0<\/p>\n\n\n\n

5 Ways to Increase Your Amazon Reviews<\/h2>\n\n\n\n

Getting more Amazon reviews<\/a> can be a tall order, but there are things you can do to facilitate it. Amazon does allow review solicitation (read that again \u2014 yes, it is still allowed). Like most things in life, you just have to follow the rules. When you don\u2019t, that\u2019s when you get into trouble.\u00a0<\/p>\n\n\n\n

With that important reminder out of the way, here are a handful of ways that you can get more Amazon reviews<\/a>.<\/p>\n\n\n\n

Amazon\u2019s Request a Review Button<\/h3>\n\n\n\n

The Amazon Request a Review button inside Seller Central sends a combined seller feedback and product review request<\/a> to buyers on your behalf. The marketplace automatically translates these messages into the buyer\u2019s preferred language, something that is now a requirement. That key benefit, along with the knowledge that these requests will always be compliant with the policy because they come straight from Amazon, make it an attractive option for sellers.<\/p>\n\n\n\n

Recommended guide: Amazon Review Software Tools to Increase Sales<\/a>.<\/p>\n\n\n\n

Amazon\u2019s Buyer-Seller Messaging System<\/h3>\n\n\n\n

Another option is Amazon\u2019s Buyer-Seller Messaging system<\/a>. This review method also requires you to log into Seller Central<\/a>, find the order in question, and send out a request in a buyer\u2019s preferred language. However, since these messages do allow for some customization, it\u2019s easy to inadvertently violate Amazon\u2019s guidelines. Always be sure that you\u2019re following the marketplace\u2019s policies before sending.\u00a0<\/p>\n\n\n\n

Automated Review Requests<\/h3>\n\n\n\n

Manually sending review requests through Seller Central isn\u2019t always going to be the best use of your time. Thankfully, third-party software like eComEngine\u2019s FeedbackFive exists to take this tedious task off your plate. With FeedbackFive<\/a>, you can easily create template email campaigns and automate your requests through Amazon\u2019s Buyer-Seller Messaging or Request Review systems. Not only will you be able to send the right message at the right time (more on that later!), you\u2019ll be able to monitor feedback and reviews received and view detailed analytics<\/a> about your emails to structure more efficient campaigns.<\/p>\n\n\n\n

Product Inserts<\/h3>\n\n\n\n

Simple and often surprisingly effective, this method entails asking a buyer for a review on an insert card included with their item<\/a>. However, this is another area where you have to be very careful. While plenty of sellers abide by the rules for this type of communication with customers, others don\u2019t. You may think Amazon won\u2019t find out, but they often do. The penalty won\u2019t be pleasant.<\/p>\n\n\n\n

Amazon Vine Program<\/h3>\n\n\n\n

The Amazon Vine program<\/a> is Amazon\u2019s own way of soliciting reviews for new products. The program invites trusted Amazon reviewers, or Vine Voices, to give an honest assessment of your item. Vine is a popular review method for increasing reviews on newly launched products, but you must meet certain eligibility criteria and offer your products to reviewers for free. It\u2019s not the best choice for everyone, but it can be effective for kick-starting reviews.<\/p>\n\n\n\n

When to Send a Review Request<\/h2>\n\n\n\n

As you can see, you have several options for getting more Amazon reviews. But part of your Amazon review strategy should also center around when<\/em> to ask for reviews, not just how \u2014 it\u2019s not a one-size-fits-all situation.\u00a0<\/p>\n\n\n\n

Feedback<\/a> and review requests must be sent within 30 days of order completion. But, if you send a review request too early, the customer may not have used the product yet, or maybe it\u2019s something that takes more time to fully appreciate and form an opinion about. This could lead to a negative review that falsely claims the product doesn\u2019t work. On the other hand, if you send a request too late, the customer may have already forgotten about the item.\u00a0<\/p>\n\n\n\n

You want the benefits to be top of mind, so ask yourself this question before sending any review request: when will the customer see the most value in my product?\u00a0<\/p>\n\n\n\n

We typically recommend the following:<\/p>\n\n\n\n