{"id":12464,"date":"2021-06-09T10:07:29","date_gmt":"2021-06-09T10:07:29","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=12464"},"modified":"2025-10-28T18:43:36","modified_gmt":"2025-10-28T13:13:36","slug":"get-approval-for-topical-products","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/get-approval-for-topical-products\/","title":{"rendered":"How To Get Approval for Topical Products on Amazon &#8211; Seller Guide"},"content":{"rendered":"\n<p>Don\u2019t know how to get approval for topical products on Amazon? And, where to get started?\u00a0<\/p>\n\n\n\n<p>Tried and got rejected multiple times? Going to give it another try? That\u2019s great! We\u2019ll help you figure out the steps, processes, and requirements to get approval for topical products on Amazon.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-do-you-need-to-get-started\"><strong>WHAT DO YOU NEED TO GET STARTED?\u00a0\u00a0<\/strong><\/h2>\n\n\n\n<p>The application process is pretty much the same for topical products on <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-restricted-categories-approval\/\">Amazon and the other restricted items<\/a>. Before you begin with your application process for topical products, ensure that you meet these requirements.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-professional-seller-account\"><strong>1. PROFESSIONAL SELLER ACCOUNT\u00a0\u00a0<\/strong><\/h3>\n\n\n\n<p>You need to have a Professional Seller account to start the process of getting approval for topical products on Amazon.\u00a0<\/p>\n\n\n\n<p>A Professional selling plan comes with a monthly fee of $39.99 along with the additional selling fees, and you are allowed to sell unlimited items on Amazon.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>To learn more about Amazon Business check out <a href=\"https:\/\/www.sellerapp.com\/blog\/how-to-use-amazon\/\">this article<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-seller-account-health\"><strong>2. SELLER ACCOUNT HEALTH\u00a0<\/strong><\/h3>\n\n\n\n<p>If you\u2019re an FBM seller fulfilling orders by yourself, these factors are much important for you. Make sure you monitor and meet these metrics:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/improve-amazon-order-defect-rate\/\">Order defect rate<\/a>: < 1%\u00a0<\/li>\n\n\n\n<li>Pre-fulfillment cancel rate: < 2.5%\u00a0<\/li>\n\n\n\n<li>Late shipment rate: < 4%\u00a0<\/li>\n<\/ul>\n\n\n\n<p>To find these, log in to your Seller Central account and click <strong>Performance > Customer\u00a0 Satisfaction > Account Health<\/strong>.\u00a0\u00a0<\/p>\n\n\n\n<p>You can check your <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-account-health-rating\/\">Amazon account health metrics<\/a> and see if they are the same or higher than the suggested values.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-purchase-items-from-a-reputable-wholesaler\"><strong>3. PURCHASE ITEMS FROM A REPUTABLE WHOLESALER\u00a0\u00a0<\/strong><\/h3>\n\n\n\n<p>Amazon requires you to show the combined purchase of at least 10 units. So you need to purchase at least 10 products in three different <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-restricted-categories\/\">restricted categories<\/a> to apply for ungating.\u00a0<\/p>\n\n\n\n<p>Ensure that those products are within the restricted category you want to sell. Also, make sure you select ASINs that are already listed on Amazon.\u00a0<\/p>\n\n\n\n<p>Here, the purpose of purchasing products from the wholesaler is to get ungated not to make a profit on these items. So you can choose low-mid value items instead of high-dollar items.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-invoice\"><strong>4. INVOICE\u00a0\u00a0<\/strong><\/h3>\n\n\n\n<p>When purchasing from a wholesaler, make sure you use the exact details that match your\u00a0 Seller Central account. Verify your email address, phone number, address, and name.\u00a0<\/p>\n\n\n\n<p>If the <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-invoice-verification\/\">invoices <\/a>don\u2019t have the seller\u2019s name at the top, add them first. Also, write the ASIN, <a href=\"https:\/\/www.sellerapp.com\/blog\/upc-codes-for-amazon\/\">UPC<\/a>, and item model number for each product on the invoice. Blackout all pricing.\u00a0<\/p>\n\n\n\n<p><strong>Recommended guide<\/strong>: <a href=\"https:\/\/www.sellerapp.com\/blog\/converting-amazon-asin-to-upc\/\">How to Convert Amazon ASIN To UPC<\/a>.<\/p>\n\n\n\n<p>After including all the details, you can either scan the invoice or take pictures of them.\u00a0 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-photo-requirements\"><strong>5. PHOTO REQUIREMENTS\u00a0\u00a0<\/strong><\/h3>\n\n\n\n<p>Now that you have your <a href=\"https:\/\/visme.co\/blog\/purchase-order-vs-invoice\/\" target=\"_blank\" rel=\"noopener\">purchase order, invoice<\/a>, and merchandise, it\u2019s time to upload the images.\u00a0<\/p>\n\n\n\n<p>Amazon has specific image requirements! <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-photography\/\">If you meet other criteria but fail on photography<\/a>, you will not be able to list the item on Amazon.\u00a0<\/p>\n\n\n\n<p>Product photography is an essential part of\u00a0online and offline business, so we recommend you to check some <a href=\"https:\/\/www.prophotostudio.net\/product-photography-los-angeles-ca\/\" target=\"_blank\" rel=\"noopener\">product photography companies<\/a> doing well<\/p>\n\n\n\n<p>Photos of the topical products or their packaging requirements:\u00a0<\/p>\n\n\n\n<p>\u27a4 Live photos, rather than computer-generated images\u00a0<\/p>\n\n\n\n<p>\u27a4 Clearly display all sides of the product or packaging\u00a0<\/p>\n\n\n\n<p>\u27a4 Include model number, product name or both\u00a0<\/p>\n\n\n\n<p>\u27a4 Include the name and physical location of the business or manufacturer <\/p>\n\n\n\n<p>\u27a4 The information must be in the country\u2019s local language.\u00a0<\/p>\n\n\n\n<p>All set, now it\u2019s time to apply and get approval!!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-apply-for-topical-products-on-amazon\"><strong>HOW TO APPLY FOR TOPICAL PRODUCTS ON AMAZON<\/strong><\/h2>\n\n\n\n<p>Once you have your documents ready, it\u2019s time to submit your application.\u00a0<\/p>\n\n\n\n<p>1. Log in to your Amazon Seller Central account.\u00a0<\/p>\n\n\n\n<p>2. From the Inventory menu, select \u201cAdd a Product.\u201d\u00a0<\/p>\n\n\n\n<p>3. Search for the item you want to sell.\u00a0<\/p>\n\n\n\n<p>4. Click the Listing limitations apply link next to the item.\u00a0<\/p>\n\n\n\n<p>5. Click the Request Approval button to begin the application process.\u00a0<\/p>\n\n\n\n<p>To get a faster response, you can submit your application during US business hours. You should expect approval within a few hours or a few days.\u00a0\u00a0<\/p>\n\n\n\n<p>You\u2019ll get a confirmation email whether your application is approved or not. Also, you can check the status of your application in the \u201cSelling Application Status\u201d tab.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-next\"><strong>WHAT\u2019S NEXT?\u00a0\u00a0<\/strong><\/h3>\n\n\n\n<p>If you don\u2019t get approved immediately, don\u2019t freak out. You\u2019ve always got another shot. \u00a0<\/p>\n\n\n\n<p>Go back through your application, review each requirement, and get in touch with the support team to identify the problem.\u00a0\u00a0<\/p>\n\n\n\n<p>You can also consider using an ungating service like The Funnel Guru.\u00a0<\/p>\n\n\n\n<p>With The Funnel Guru, you can get ungated in any of the restricted categories without any hassles.\u00a0<\/p>\n\n\n\n<p>They have 4+ years of experience providing service to <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seller-search\/\">Amazon sellers<\/a> like you, and 12,500+ satisfied sellers get ungated by The Funnel Guru.<\/p>\n\n\n\n<p>Give it a try!\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-conclusion\">CONCLUSION<strong>\u00a0\u00a0<\/strong><\/h4>\n\n\n\n<p>Getting approval for topical products on Amazon might be frustrating. However, it helps you to reach more customers with less competition.\u00a0<\/p>\n\n\n\n<p>To make this process as easy as possible, follow the steps set out in this post.<\/p>\n\n\n\n<p><strong>Additional Read:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-action-plan-2017\/\">Sell More with Amazon Action Plan<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t know how to get approval for topical products on Amazon? And, where to get started?\u00a0 Tried and got rejected multiple times? Going to give it another try? That\u2019s great! We\u2019ll help you figure out the steps, processes, and requirements to get approval for topical products on Amazon.\u00a0 WHAT DO YOU NEED TO GET STARTED?\u00a0\u00a0&hellip;<\/p>\n","protected":false},"author":2,"featured_media":12465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[286,279,361],"tags":[],"class_list":["post-12464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-selling-tips","category-product-listing","category-seller-central"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/12464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/comments?post=12464"}],"version-history":[{"count":1,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/12464\/revisions"}],"predecessor-version":[{"id":31572,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/12464\/revisions\/31572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media\/12465"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media?parent=12464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/categories?post=12464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/tags?post=12464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}