{"id":12464,"date":"2021-06-09T10:07:29","date_gmt":"2021-06-09T10:07:29","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=12464"},"modified":"2025-10-28T18:43:36","modified_gmt":"2025-10-28T13:13:36","slug":"get-approval-for-topical-products","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/get-approval-for-topical-products\/","title":{"rendered":"How To Get Approval for Topical Products on Amazon &#8211; Seller Guide"},"content":{"rendered":"\n<p>Don&#8217;t know how to get approval for topical products on Amazon? And, where to get started?&nbsp;<\/p>\n\n\n\n<p>Tried and got rejected multiple times? Going to give it another try? That&#8217;s great! We&#8217;ll help you figure out the steps, processes, and requirements to get approval for topical products on Amazon.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-do-you-need-to-get-started\"><strong>WHAT DO YOU NEED TO GET STARTED?&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<p>The application process is pretty much the same for topical products on <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-restricted-categories-approval\/\">Amazon and the other restricted items<\/a>. Before you begin with your application process for topical products, ensure that you meet these requirements.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-professional-seller-account\"><strong>1. PROFESSIONAL SELLER ACCOUNT&nbsp;&nbsp;<\/strong><\/h3>\n\n\n\n<p>You need to have a Professional Seller account to start the process of getting approval for topical products on Amazon.&nbsp;<\/p>\n\n\n\n<p>A Professional selling plan comes with a monthly fee of $39.99 along with the additional selling fees, and you are allowed to sell unlimited items on Amazon.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>To learn more about Amazon Business check out <a href=\"https:\/\/www.sellerapp.com\/blog\/how-to-use-amazon\/\">this article<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-seller-account-health\"><strong>2. SELLER ACCOUNT HEALTH&nbsp;<\/strong><\/h3>\n\n\n\n<p>If you&#8217;re an FBM seller fulfilling orders by yourself, these factors are much important for you. Make sure you monitor and meet these metrics:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/improve-amazon-order-defect-rate\/\">Order defect rate<\/a>: &lt; 1%&nbsp;<\/li>\n\n\n\n<li>Pre-fulfillment cancel rate: &lt; 2.5%&nbsp;<\/li>\n\n\n\n<li>Late shipment rate: &lt; 4%&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>To find these, log in to your Seller Central account and click <strong>Performance &gt; Customer&nbsp; Satisfaction &gt; Account Health<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You can check your <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-account-health-rating\/\">Amazon account health metrics<\/a> and see if they are the same or higher than the suggested values.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-purchase-items-from-a-reputable-wholesaler\"><strong>3. PURCHASE ITEMS FROM A REPUTABLE WHOLESALER&nbsp;&nbsp;<\/strong><\/h3>\n\n\n\n<p>Amazon requires you to show the combined purchase of at least 10 units. So you need to purchase at least 10 products in three different <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-restricted-categories\/\">restricted categories<\/a> to apply for ungating.&nbsp;<\/p>\n\n\n\n<p>Ensure that those products are within the restricted category you want to sell. Also, make sure you select ASINs that are already listed on Amazon.&nbsp;<\/p>\n\n\n\n<p>Here, the purpose of purchasing products from the wholesaler is to get ungated not to make a profit on these items. So you can choose low-mid value items instead of high-dollar items.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-invoice\"><strong>4. INVOICE&nbsp;&nbsp;<\/strong><\/h3>\n\n\n\n<p>When purchasing from a wholesaler, make sure you use the exact details that match your&nbsp; Seller Central account. Verify your email address, phone number, address, and name.&nbsp;<\/p>\n\n\n\n<p>If the <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-invoice-verification\/\">invoices <\/a>don\u2019t have the seller&#8217;s name at the top, add them first. Also, write the ASIN, <a href=\"https:\/\/www.sellerapp.com\/blog\/upc-codes-for-amazon\/\">UPC<\/a>, and item model number for each product on the invoice. Blackout all pricing.\u00a0<\/p>\n\n\n\n<p><strong>Recommended guide<\/strong>: <a href=\"https:\/\/www.sellerapp.com\/blog\/converting-amazon-asin-to-upc\/\">How to Convert Amazon ASIN To UPC<\/a>.<\/p>\n\n\n\n<p>After including all the details, you can either scan the invoice or take pictures of them.&nbsp; <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-photo-requirements\"><strong>5. PHOTO REQUIREMENTS&nbsp;&nbsp;<\/strong><\/h3>\n\n\n\n<p>Now that you have your <a href=\"https:\/\/visme.co\/blog\/purchase-order-vs-invoice\/\" target=\"_blank\" rel=\"noopener\">purchase order, invoice<\/a>, and merchandise, it&#8217;s time to upload the images.&nbsp;<\/p>\n\n\n\n<p>Amazon has specific image requirements! <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-photography\/\">If you meet other criteria but fail on photography<\/a>, you will not be able to list the item on Amazon.&nbsp;<\/p>\n\n\n\n<p>Product photography is an essential part of&nbsp;online and offline business, so we recommend you to check some <a href=\"https:\/\/www.prophotostudio.net\/product-photography-los-angeles-ca\/\" target=\"_blank\" rel=\"noopener\">product photography companies<\/a> doing well<\/p>\n\n\n\n<p>Photos of the topical products or their packaging requirements:&nbsp;<\/p>\n\n\n\n<p>\u27a4 Live photos, rather than computer-generated images&nbsp;<\/p>\n\n\n\n<p>\u27a4 Clearly display all sides of the product or packaging&nbsp;<\/p>\n\n\n\n<p>\u27a4 Include model number, product name or both&nbsp;<\/p>\n\n\n\n<p>\u27a4 Include the name and physical location of the business or manufacturer <\/p>\n\n\n\n<p>\u27a4 The information must be in the country&#8217;s local language.&nbsp;<\/p>\n\n\n\n<p>All set, now it&#8217;s time to apply and get approval!!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-apply-for-topical-products-on-amazon\"><strong>HOW TO APPLY FOR TOPICAL PRODUCTS ON AMAZON<\/strong><\/h2>\n\n\n\n<p>Once you have your documents ready, it&#8217;s time to submit your application.&nbsp;<\/p>\n\n\n\n<p>1. Log in to your Amazon Seller Central account.&nbsp;<\/p>\n\n\n\n<p>2. From the Inventory menu, select \u201cAdd a Product.\u201d&nbsp;<\/p>\n\n\n\n<p>3. Search for the item you want to sell.&nbsp;<\/p>\n\n\n\n<p>4. Click the Listing limitations apply link next to the item.&nbsp;<\/p>\n\n\n\n<p>5. Click the Request Approval button to begin the application process.&nbsp;<\/p>\n\n\n\n<p>To get a faster response, you can submit your application during US business hours. You should expect approval within a few hours or a few days.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You&#8217;ll get a confirmation email whether your application is approved or not. Also, you can check the status of your application in the &#8220;Selling Application Status&#8221; tab.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-next\"><strong>WHAT&#8217;S NEXT?&nbsp;&nbsp;<\/strong><\/h3>\n\n\n\n<p>If you don\u2019t get approved immediately, don\u2019t freak out. You&#8217;ve always got another shot. &nbsp;<\/p>\n\n\n\n<p>Go back through your application, review each requirement, and get in touch with the support team to identify the problem.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You can also consider using an ungating service like The Funnel Guru.&nbsp;<\/p>\n\n\n\n<p>With The Funnel Guru, you can get ungated in any of the restricted categories without any hassles.&nbsp;<\/p>\n\n\n\n<p>They have 4+ years of experience providing service to <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seller-search\/\">Amazon sellers<\/a> like you, and 12,500+ satisfied sellers get ungated by The Funnel Guru.<\/p>\n\n\n\n<p>Give it a try!&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-conclusion\">CONCLUSION<strong>&nbsp;&nbsp;<\/strong><\/h4>\n\n\n\n<p>Getting approval for topical products on Amazon might be frustrating. However, it helps you to reach more customers with less competition.&nbsp;<\/p>\n\n\n\n<p>To make this process as easy as possible, follow the steps set out in this post.<\/p>\n\n\n\n<p><strong>Additional Read:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-action-plan-2017\/\">Sell More with Amazon Action Plan<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t know how to get approval for topical products on Amazon? And, where to get started?&nbsp; Tried and got rejected multiple times? Going to give it another try? That&#8217;s great! We&#8217;ll help you figure out the steps, processes, and requirements to get approval for topical products on Amazon.&nbsp; WHAT DO YOU NEED TO GET STARTED?&nbsp;&nbsp;&hellip;<\/p>\n","protected":false},"author":2,"featured_media":12465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[286,279,361],"tags":[],"class_list":["post-12464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-selling-tips","category-product-listing","category-seller-central"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/12464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/comments?post=12464"}],"version-history":[{"count":1,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/12464\/revisions"}],"predecessor-version":[{"id":31572,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/12464\/revisions\/31572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media\/12465"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media?parent=12464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/categories?post=12464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/tags?post=12464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}