{"id":1185,"date":"2017-11-24T17:31:53","date_gmt":"2017-11-24T17:31:53","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=1185"},"modified":"2024-08-30T17:19:00","modified_gmt":"2024-08-30T11:49:00","slug":"amazon-buy-box","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-buy-box\/","title":{"rendered":"The Amazon Buy Box \u2013 Your Most Powerful Holiday Season Power Up"},"content":{"rendered":"\n

What is this \u201cbox\u201d that everyone talks about?<\/strong><\/p>\n\n\n\n

Amazon Buy Box is the holy grail for sellers to substantially increase their conversions (i.e.) make their sales shoot through the roof.<\/p>\n\n\n\n

Amazon is an online marketplace, which aggregates products from itself and third-party sellers (selling on Amazon). Putting things into perspective, lets\u2019 think about shopping at Walmart \u2013 you can purchase detergent from Tide, Downy or Walmart itself, all within Walmart.<\/p>\n\n\n\n

Similarly, each product on Amazon has its own product page, which compiles the same products from different sellers. For Amazon sellers, this means getting visibility on Amazon\u2019s product pages is a significant challenge, and differs from optimizing other online sales channels.<\/p>\n\n\n\n

How can this magical \u201cbox\u201d help me?<\/h2>\n\n\n\n

This magical \u201cbox\u201d can either make your sale successful or unsuccessful.<\/p>\n\n\n\n

The buy box is prominently placed on the right side of the product detail page and is eye-catching because of the blue background and it\u2019s shiny yellow \u201cAdd to cart\u201d button.<\/p>\n\n\n\n

It\u2019s the most obvious part of the product detail page and it sets one lucky Amazon merchants<\/a>\u2019 listing apart from the others, and it allows customers to add a product quickly and easily to their shopping carts without even thinking twice. When a user clicks the \u201cAdd to Cart\u201d button, they\u2019re buying from one merchant and one merchant only \u2013 the Buy Box winner<\/strong>.<\/p>\n\n\n\n

Apart from all of these power-ups, the Buy Box can convey to your customers that you are recommended by Amazon and that you can be trusted to provide high-quality customer service and top-notch products. Unfortunately, or fortunately, in most cases, only one merchant can get coveted to the Amazon Buy Box<\/a> placement.<\/p>\n\n\n\n

Enough about the Amazon Buy Box already! How do I get my hands on it?<\/strong><\/h4>\n\n\n\n

As mentioned earlier, there is a lot of competition between sellers who are selling the same product. If you want to increase the probability of a customer buying the product from you, you\u2019ll need to know how to win the buy box.<\/p>\n\n\n\n

NOTE: Amazon doesn\u2019t have a fixed formula on how to win the Buy Box. However, there are many factors and eligibility criteria that can increase your chances of winning the Amazon Buy Box<\/a>.<\/p>\n\n\n\n

Here\u2019s what you\u2019ve been waiting for \u2013 The factors to increase your chances of winning the Amazon Buy Box!<\/p>\n\n\n\n

Recommended Resource:\u00a05 Best Amazon Repricer Tools That Help Sellers<\/a><\/p>\n\n\n\n

1. A COMPETITIVE \u201cLANDED\u201d PRICE<\/strong><\/p>\n\n\n\n

Okay, let\u2019s break this down a little bit\u2026<\/p>\n\n\n\n

Landed Price = Price of your product + Delivery<\/strong><\/p>\n\n\n\n

Many people are convinced that price is the only factor in winning the Buy Box, but don\u2019t be fooled! It\u2019s only part of it, but it is an important part of the \u2018Amazon algorithm\u2019 to win the Buy Box. With that being said, you need to make careful considerations with your pricing.<\/p>\n\n\n\n

Make sure your item is competitively priced, including delivery (remember that your delivery charge is taken into account so lowering the price of the item and increasing shipping to make a profit doesn\u2019t work). This doesn\u2019t necessarily mean your product needs to be the cheapest on offer but it should be one of the lowest offers.<\/p>\n\n\n\n

It\u2019s always sensible to research the competition before and during your product listing. If prices change and a new competitor sets a lower more attractive price you may want to react and lower your price.<\/p>\n\n\n\n

Tracking your competition is important. However, keeping track of all the competitor products to constantly check pricing changes is quite a task. SellerApp\u2019s Product Tracker combined with the Pricing Alerts<\/a> makes this task as easy\u00a0as pie. Track competitor products and set customizable notifications to receive alerts each time your competitor reprices his products.<\/p>\n\n\n\n

2. THE ELIGIBILITY CRITERIA<\/strong><\/p>\n\n\n\n

If you want to be Buy Box eligible, you\u00a0must\u00a0have a Professional seller account and will need to have been trading for at least 2 to 6 months. Or, you can win it straight away if you use the FBA service<\/a>.<\/p>\n\n\n\n

You will also need to have shown consistently high-performance levels. Some performance factors will be,<\/p>\n\n\n\n