{"id":11547,"date":"2021-02-19T04:34:04","date_gmt":"2021-02-19T04:34:04","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=11547"},"modified":"2025-07-29T11:24:43","modified_gmt":"2025-07-29T05:54:43","slug":"new-updates-at-sellerapp","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/new-updates-at-sellerapp\/","title":{"rendered":"SellerApp Latest Features And Updates In 2022 That You Can&#8217;t Miss"},"content":{"rendered":"\n<p><em>It\u2019s a new year. There\u2019s a whole bunch of new upgrades, new features, and new strategies for Amazon sellers to look forward to creating a profitable business in 2021.&nbsp;<\/em><\/p>\n\n\n\n<p>In 2020, we crossed quite a few milestones, like getting into a strategic partnership with the sourcing giant, Alibaba.com, automating advertising optimization, and more.<br>To make things easier for all our sellers, we have summarized our biggest achievements and how you can benefit from the latest updates in this post below.<\/p>\n\n\n\n<p><strong>What we\u2019ll be looking at in this post:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1\">Invent and stay nimble is what we believe in<\/a><\/li>\n\n\n\n<li><a href=\"#2\">Amazon authorized SellerApp advertising agency<\/a><\/li>\n\n\n\n<li><a href=\"#3\">Partnership with Alibaba.com<\/a><\/li>\n\n\n\n<li><a href=\"#4\">SellerApp celebrates innovation<\/a>\n<ul class=\"wp-block-list\">\n<li>Product Sourcing Tool<\/li>\n\n\n\n<li>Keyword research &#8211; Multi-geo functionality<\/li>\n\n\n\n<li>Automation for Advertising &#8211; Let AI simplify your complex challenges.<\/li>\n\n\n\n<li>Amazon API<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#5\">Exclusive Amazon Seller Events<\/a><\/li>\n\n\n\n<li><a href=\"#6\">A Special Surprise!!<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">1. Invent and stay nimble is what we believe in<\/h2>\n\n\n\n<p>At SellerApp, every one of us has only one thing in mind &#8211; What our customer needs the most. How can we create a better experience for our customers? These questions have been the driving force for our innovation at SellerApp.<strong> <\/strong>With that in mind, we came up with new features, functionalities, and changes that can ease your job and help you create a successful e-commerce business on Amazon.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">2. Amazon authorized SellerApp advertising agency<\/h2>\n\n\n\n<p>Yes. We\u2019re excited to say that the SellerApp agency is now <a href=\"https:\/\/www.sellerapp.com\/blog\/authority-seller-on-amazon\/\">authorized<\/a> by Amazon. It\u2019s another step towards creating a successful platform that helps sellers and brands to scale new heights.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">3. Partnership with Alibaba.com<\/h2>\n\n\n\n<p>This is big! We\u2019re delighted that Alibaba.com entered into a partnership with SellerApp. With this strategic alliance, we want to bring cutting-edge tools, and high-quality data that help Amazon sellers and Alibaba.com users scale better opportunities. The powerful combination of <a href=\"https:\/\/www.sellerapp.com\/blog\/sellerapp-reviews-from-comparecamp\/\">SellerApp data analytics tools<\/a> and Alibaba.com\u2019s product sourcing database will save hours of your valuable time and scale higher profits than ever before.&nbsp;<\/p>\n\n\n\n<p>Recommended Guide: <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-data-analytics\/\">Amazon data analytics<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">4. SellerApp celebrates innovation<\/h2>\n\n\n\n<p>To build a successful Amazon business, you need to have three things in place &#8211; A great product, a robust advertising strategy, and a defined process. With that in mind, we have been working to create a strong platform for Amazon sellers.&nbsp;<\/p>\n\n\n\n<p>Here are the details.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"product-sourcing-tool\">Product Sourcing Tool<\/h3>\n\n\n\n<p>To find a killer product, going back and forth between Alibaba.com and Amazon is time-consuming and daunting. So we wanted to make this process simpler and better, which led to the launch of our <a href=\"https:\/\/www.sellerapp.com\/product-source.html\">Product Sourcing <\/a>Tool. With <a href=\"https:\/\/www.sellerapp.com\/blog\/new-alibaba-product-sourcing\/\">SellerApp\u2019s product sourcing tool<\/a>, you can <a href=\"https:\/\/www.sellerapp.com\/blog\/find-amazon-product-source-supplier\/\">find reliable suppliers<\/a> from all over the world. Our smart filters will help you refine the results by country, minimum order quantity, price, product type, and more.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"512\" height=\"271\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/02\/amazon-product-sourcing.jpg\" alt=\"amazon product sourcing tool\" class=\"wp-image-11555\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/02\/amazon-product-sourcing.jpg 512w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/02\/amazon-product-sourcing-300x159.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p>Where to find the tool:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Log in to your SellerApp <a href=\"https:\/\/dashboard.sellerapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">dashboard<\/a>.<\/li>\n\n\n\n<li>Go to Product Sourcing, and enter a keyword related to your product.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"512\" height=\"219\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/02\/best-amazon-product-sourcing-tool.jpg\" alt=\"how to find amazon product sourcing tool\" class=\"wp-image-11557\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/02\/best-amazon-product-sourcing-tool.jpg 512w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/02\/best-amazon-product-sourcing-tool-300x128.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">best amazon product sourcing<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyword-research-multi-geo-functionality\">Keyword research &#8211; Multi-geo functionality<\/h3>\n\n\n\n<p>Understand the local landscape, hone in on your keywords, and find more opportunities to boost your sales.<\/p>\n\n\n\n<p>Typically, your <a href=\"https:\/\/www.sellerapp.com\/amazon-keyword-search.html\">Amazon keyword research helps <\/a>you to get data on the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are shoppers searching for?<\/li>\n\n\n\n<li>How many people are searching for an item\/using a specific keyword to search?<\/li>\n\n\n\n<li>What exact words do they use to search for the item?<\/li>\n\n\n\n<li>Are there seasonal trends associated with the item?<\/li>\n<\/ul>\n\n\n\n<p>With SellerApp\u2019s keyword research, you can identify <strong>geo-specific keyword <\/strong>data across 19 different marketplaces of North America, <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-europe-local-brands\/\">Europe<\/a>, and Asia.&nbsp;<\/p>\n\n\n\n<p><strong>How does it help?<\/strong><\/p>\n\n\n\n<p>Geo-specific keyword data will help you use keywords or search terms that are more relevant to your target audience based on the country they live in. This enables you to increase your conversions by speaking your customer\u2019s language.<\/p>\n\n\n\n<p>For example, you can find the keywords for the UK audience by selecting the marketplace United Kingdom.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"512\" height=\"236\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/02\/keyword-research-for-amazon.jpg\" alt=\"amazon keyword research for multi geo\" class=\"wp-image-11559\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/02\/keyword-research-for-amazon.jpg 512w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/02\/keyword-research-for-amazon-300x138.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p>Here\u2019s how you can do it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Log in to your SellerApp dashboard.<\/li>\n\n\n\n<li>Go to <strong>Amazon Keyword Research<\/strong> and select your marketplace.<\/li>\n\n\n\n<li>Enter the keyword of your choice.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Start finding the keywords relevant to the audience in your marketplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"automation-for-advertising-let-ai-simplify-your-complex-challenges\">Automation for Advertising &#8211; Let AI simplify your complex challenges.<\/h3>\n\n\n\n<p>SellerApp\u2019s Advertising feature is now armed with automation. Our data-driven algorithms learn from your campaign and business goals and suggest the changes to your bids, campaigns, and ad groups. Now you can eliminate repetitive PPC tasks and focus on the critical aspects of your Amazon business.<\/p>\n\n\n\n<p>What you can achieve with our automation<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimize your bids based on your profitability goals<\/li>\n\n\n\n<li>Harvest keywords<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-negative-keywords-guide\/\">Add negative keywords<\/a><\/li>\n<\/ul>\n\n\n\n<p>This means you achieve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Better ad positions,<\/li>\n\n\n\n<li>Lower ACoS,&nbsp;<\/li>\n\n\n\n<li>Customized targeting,<\/li>\n\n\n\n<li>And an increase in sales volume.<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s how one of our clients used SellerApp\u2019s automation to accelerate their sales growth.<\/p>\n\n\n\n<p>Our client, Ecosafety was one of the early adopters of SellerApp\u2019s automation. Not only did they benefit from the rule-based bidding, but they were also able to diversify their efforts into other aspects of their marketing and operations. This helped them boost their total sales by 107%.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"wait-there-s-more\">Wait, there\u2019s more!<\/h4>\n\n\n\n<p>The much-awaited upgrade is finally here! We have launched multi-geo functionality for our Advertising feature.&nbsp;Now you can seamlessly manage all your <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/\" data-type=\"post\" data-id=\"1306\">Amazon PPC<\/a> profiles from across marketplaces using SellerApp. You can also switch between your profiles to get granular campaign, product, and keyword-level data.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"512\" height=\"264\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/02\/amazon-multi-geo-advertising.jpg\" alt=\"multi geo advertising for amazon\" class=\"wp-image-11561\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/02\/amazon-multi-geo-advertising.jpg 512w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/02\/amazon-multi-geo-advertising-300x155.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p>Now sellers can track their advertising performance across marketplaces of Europe, North America, and Asia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"amazon-api\">Amazon API<\/h3>\n\n\n\n<p>Arm yourself with actionable insights and strategize your inventory and marketing decisions.&nbsp;<\/p>\n\n\n\n<p>Amazon holds loads of data for sellers to scale. With <a href=\"https:\/\/www.sellerapp.com\/amazon-seller-api.html\">SellerApp\u2019s API<\/a>s, get in-depth and best-in-class insights and real-time competitive intelligence that you need to scale your market share on Amazon. With our API service, you can get high-level data on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bestseller trends,<\/li>\n\n\n\n<li>Product profitability,<\/li>\n\n\n\n<li>Estimated profit margin,<\/li>\n\n\n\n<li>Product segmentation,<\/li>\n\n\n\n<li>PPC strategies,<\/li>\n\n\n\n<li>Replacement and aftermarket items,<\/li>\n\n\n\n<li>Competitor\u2019s strategies, and more.<a href=\"https:\/\/www.sellerapp.com\/amazon-seller-api.html\"><\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"512\" height=\"214\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/01\/amazon-api.jpg\" alt=\"sellerapp&#039;s amazon api\" class=\"wp-image-17301\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/01\/amazon-api.jpg 512w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/01\/amazon-api-300x125.jpg 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/01\/amazon-api-110x46.jpg 110w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/01\/amazon-api-200x84.jpg 200w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/01\/amazon-api-380x159.jpg 380w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2022\/01\/amazon-api-255x107.jpg 255w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p>With our API service, you can import all the information you need in a matter of seconds, and assess the competition and new market-level opportunities.&nbsp;<\/p>\n\n\n\n<p>This is what our customers say about the SellerApp API service &#8211;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>&#8220;Using SellerApp\u2019s profit margin calculator, Quantum Networks was able to assess the pricing information of various brands. This increased the efficiency of onboarding and streamlining new products.&#8221;&nbsp;Eytan Wiener, COO, and Co-Founder, Quantum Networks<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5\">5. Exclusive Amazon Seller Events<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/presents-amazon-q4-mastery-event\/\">Amazon Q4 Mastery<\/a> was a huge success for us. With the same zeal, SellerApp has engineered a 3-day event, GoSeller, to help you ace your e-commerce sales goals in 2021. Joined by the industry leaders and Amazon veterans, the event was a huge hit.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"GoSeller 2021 - Sneak Peak &amp; Everything you need to know!\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/nGBX4WC4qCw?list=PLhVjOUtIrKWVmgZTvRQTL93PSKOGaFdDJ\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>P.S<\/strong> &#8211; We have some exciting Amazon seller events lined up in 2021, so make sure you follow us on our social media channels.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/sellerapp\" target=\"_blank\" rel=\"noopener\">SellerApp Facebook<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/sellerapp_insta\/\" target=\"_blank\" rel=\"noopener\">SellerApp Instagram<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/in.linkedin.com\/company\/sellerapp\" target=\"_blank\" rel=\"noopener\">SellerApp Linkedin<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/SellerApp_Inc\" target=\"_blank\" rel=\"noopener\">SellerApp Twitter<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6\">6. A Special Surprise!!<\/h2>\n\n\n\n<p>We have a special offer for every Amazon seller who has stuck all the way till this point. Get 50% off on the SellerApp platform, click <a href=\"https:\/\/dashboard.sellerapp.com\/register?referrer=claim&amp;coupon_code=CNYSELLER50\" target=\"_blank\" rel=\"noopener\">the link<\/a>, and use code <strong>CNYSELLER50<\/strong>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/dashboard.sellerapp.com\/register?referrer=claim&amp;coupon_code=CNYSELLER50\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/02\/sellerapp-dashboard-coupon-code-1.jpg\" alt=\"coupon code for sellerapp dashboard\" class=\"wp-image-11564\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/02\/sellerapp-dashboard-coupon-code-1.jpg 512w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/02\/sellerapp-dashboard-coupon-code-1-300x300.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><figcaption class=\"wp-element-caption\">Offer valid till Feb 28, 2021, 11:59 PM, PT<\/figcaption><\/figure>\n<\/div>\n\n\n<p>We\u2019re so excited to start the year on a great note with new features, seller events, and strategies to help you ace your selling journey on Amazon. Need support? Drop us a message at <a href=\"mailto:support@staging.sellerapp.com\">support@staging.sellerapp.com<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/dashboard.sellerapp.com\/register?referrer=claim&amp;coupon_code=CNYSELLER50\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n\n\n\n<p>Let\u2019s go and make it big in 2021!<\/p>\n\n\n\n<p><strong>Additional Read:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/ecommerce-customer-reviews\/\">Why It\u2019s Important To Vet Your Customers<\/a> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/sellerprime-is-now-sellerapp\/\">SellerPrime is now SellerApp<\/a> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/sellerapp-freemium-features\/\">What can I do with SellerApp Freemium<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-q4-mastery-2022\/\">Amazon Q4 Mastery is Back! Here are all the deets!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a new year. There\u2019s a whole bunch of new upgrades, new features, and new strategies for Amazon sellers to look forward to creating a profitable business in 2021.&nbsp; In 2020, we crossed quite a few milestones, like getting into a strategic partnership with the sourcing giant, Alibaba.com, automating advertising optimization, and more.To make things&hellip;<\/p>\n","protected":false},"author":15,"featured_media":11554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259,288,282],"tags":[],"class_list":["post-11547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sellerapp-reviews-updates","category-product-marketing","category-amazon-updates-news"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/11547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/comments?post=11547"}],"version-history":[{"count":1,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/11547\/revisions"}],"predecessor-version":[{"id":30386,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/11547\/revisions\/30386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media\/11554"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media?parent=11547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/categories?post=11547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/tags?post=11547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}