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<\/figure>\n<\/div>\n\n\nAmazon Account Health Rating \u2013 Introduction<\/h3>\n\n\n\n
Amazon Account Health Rating (AHR)<\/strong> is a feature that helps you monitor your Amazon account health in seller central. It is based on your adherence to Amazon\u2019s selling policies. It considers certain factors like unresolved policy violations on your account in a given time.\u00a0<\/p>\n\n\n\n Currently, this page is available for professional <\/em>sellers.\u00a0<\/p>\n\n\n\n It is evident that Amazon wants its sellers to maintain proper account health in accordance with standards. Amazon made a few changes to how you can monitor your account health, and the retail giant says that the policies will continue to be refined further.\u00a0<\/p>\n\n\n\n According to Amazon:<\/strong><\/p>\n\n\n\n In order to avoid such issues, you need to abide by Amazon\u2019s policies, terms, and applicable guidelines. Along with that, you have six important account metrics you need to monitor, out of which three are extremely important.\u00a0<\/p>\n\n\n\n The top three metrics and their benchmarks are as follows:<\/p>\n\n\n\n To ensure a stellar customer experience, Amazon reviews sellers\u2019 account metrics and takes action if they do not comply with Amazon\u2019s targets.\u00a0<\/p>\n\n\n\n Your Amazon account status would be one of the following.\u00a0<\/p>\n\n\n\n Active:<\/strong> You are allowed to sell on Amazon and you will get payments (funds) as per the normal schedule.\u00a0<\/p>\n\n\n\n Under Review:<\/strong> You will be able to sell on Amazon. However, funds will be temporarily withheld until Amazon reviews your account.<\/p>\n\n\n\n Suspended<\/strong>: Your Amazon selling account is not allowed to sell. Besides, funds are temporarily withheld.<\/p>\n\n\n\n To read more about activating the Amazon seller suspended account check this<\/a> guide.<\/p>\n\n\n\n As mentioned above, Amazon sellers should focus on six key areas of improvement. Let\u2019s get into the details.<\/p>\n\n\n\n The AmazonOrder Defect Rate<\/strong><\/a> (ODR)<\/strong> measures your ability to provide a good customer experience. This includes one or more defect orders as a percentage of total orders within the past 60<\/strong> days.\u00a0<\/p>\n\n\n\n An order has a defect if it results in:<\/p>\n\n\n\n According to Amazon\u2019s policies, sellers should maintain an ODR under 1%<\/strong> to sell on Amazon. If their ODR is above 1%, it may result in account deactivation.\u00a0\u00a0<\/p>\n\n\n\n For seller-fulfilled orders, the Cancellation Rate (CR) is the percentage of orders canceled by sellers. It is measured during a given 7-day period.\u00a0<\/p>\n\n\n\n This metric includes all order cancellations initiated by the seller. If a customer cancels a pending order, your cancellation rate will not be impacted.\u00a0<\/p>\n\n\n\n As per Amazon\u2019s policy, sellers must maintain a CR under 2.5% <\/strong>to sell on Amazon. A cancellation rate above 2.5%<\/strong> may result in account deactivation.<\/p>\n\n\n\n The Late Dispatch Rate (LDR) shows how many orders have their shipping confirmation posted after the expected ship date. The LDR is represented as a percentage of total orders over both a 10-day and 30-day period. This metric applies to seller-fulfilled orders.<\/p>\n\n\n\n Amazon sellers need to confirm the order shipment by the expected shipping date so the customers can see their shipped order\u2019s status. Orders that are confirmed late (after the shipping date) might lead to an increase in claims, customer contacts, negative feedback<\/a>, or result in poor customer experience.<\/p>\n\n\n\n As per Amazon\u2019s policy, sellers need to maintain a late dispatch rate under 4% <\/strong>to sell on Amazon. Anything above this value may result in a warning from Amazon or account deactivation.\u00a0<\/p>\n\n\n\n The On-Time Delivery Rate (OTDR<\/strong>) measures all shipments delivered by their estimated delivery date. It is calculated as a percentage of total tracked shipments.\u00a0<\/p>\n\n\n\n This metric only applies to seller-fulfilled orders.<\/p>\n\n\n\n Amazon suggests sellers maintain an OTDR above 97%<\/strong> to provide a good customer experience. As of now, there is no penalty if sellers cannot meet this requirement.\u00a0<\/p>\n\n\n\n The Valid Tracking Rate (VTR) measures the percentage of total shipments that have a valid tracking number. This is measured over a given 30-day period. This metric only applies to seller-fulfilled orders.\u00a0<\/p>\n\n\n\n The Return Dissatisfaction Rate (RDR) measures your customers\u2019 satisfaction with their return experience. The return experience is considered to be negative if:<\/p>\n\n\n\n Your RDR is measured as all negative return requests expressed as a percentage of total return requests. Amazon suggests that sellers maintain an RDR under 10%.\u00a0<\/strong><\/p>\n\n\n\n In June 2020, Amazon introduced Invoice Defect Rate (IDR) as part of account health metrics. The main aim of this metric is to help third-party sellers track the invoicing experience it provides to Amazon Business customers. These customers need tax invoices or receipts<\/a> for tax and accounting purposes.<\/p>\n\n\n\n Amazon IDR is the share of orders placed by Amazon business customers for which you have not provided a downloadable tax receipt (or invoice<\/a>) within one business day after shipment confirmation. This needs to be in line with the Amazon Business invoicing policy.<\/p>\n\n\n\n If you want to learn about the other factors that can cause a Seller account ban, check out this detailed guide<\/a>.\u00a0<\/p>\n\n\n\n\n
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Your Seller Account Status<\/h3>\n\n\n\n
Amazon Account Health Metrics<\/h3>\n\n\n\n
Order Defect Rate<\/h4>\n\n\n\n
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Cancellation Rate<\/h3>\n\n\n\n
Late Dispatch Rate\u00a0<\/h3>\n\n\n\n
On-Time Delivery Rate<\/h3>\n\n\n\n
Valid Tracking Rate<\/h3>\n\n\n\n
Return Dissatisfaction Rate<\/h3>\n\n\n\n
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Invoice Defect Rate<\/h3>\n\n\n\n
Final Thoughts<\/h4>\n\n\n\n