{"id":10808,"date":"2020-10-16T17:54:40","date_gmt":"2020-10-16T17:54:40","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=10808"},"modified":"2025-11-11T16:25:24","modified_gmt":"2025-11-11T10:55:24","slug":"amazon-posts","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-posts\/","title":{"rendered":"Ultimate Guide on Amazon Posts for Better Visibility and Profits"},"content":{"rendered":"\n

Amazon is making it easier for brands to stand out on the platform. The introduction of A+ content<\/a> allowed brands to magnify their values and products with rich visual media creatives. The retail giant is now stepping it up a notch with Amazon Posts.\u00a0<\/p>\n\n\n\n

Amazon\u2019s latest attempt to enhance brand messaging is likely to play a pivotal role this holiday season. So, what is Amazon\u2019s latest advertising experiment, and how can you use Amazon Posts to supercharge your sales on the platform?\u00a0<\/p>\n\n\n\n

Quick Guide<\/h3>\n\n\n\n
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  1. What is Amazon Posts?<\/a><\/li>\n\n\n\n
  2. Amazon Posts: How to sign up<\/a><\/li>\n\n\n\n
  3. Online retail meets social media with Amazon Posts<\/a><\/li>\n\n\n\n
  4. How to use Amazon Posts<\/a><\/li>\n\n\n\n
  5. Final thoughts<\/a><\/li>\n<\/ol>\n\n\n
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    What are Amazon Posts? <\/h3>\n
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    Amazon Posts is the retail giant\u2019s latest attempt to integrate social media with online retail. The service aims to give brands a new avenue to spread the word about their products and brand story. Brands can do this using images and a simple caption. <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

    What is Amazon Posts?<\/h2>\n\n\n\n

    This is how Amazon describes the service:\u00a0<\/p>\n\n\n\n

    \u201cPosts is a new image-based browsing experience on Amazon. Shoppers can explore brand-specific feeds or browse by product category<\/a> to discover products and see what\u2019s new from brands. Posts link to detail pages, making each post in a feed shoppable.\u201d<\/em><\/p>\n\n\n\n

    In a nutshell, it\u2019s like Instagram<\/em>. You can create content for your products and publish them on the platform. All your posts will show up on your brand\u2019s feed. In addition to showing up on your feed, shoppers can encounter your Amazon Posts on product detail pages, in category-based feeds, and \u2018related product\u2019 feeds. Amazon\u2019s algorithm decides whether your stories and posts will appear (except for the brand feed where it is published.)<\/p>\n\n\n\n

    \"amazon<\/figure>\n\n\n\n

    (Image credits: Amazon.com)\u00a0<\/p>\n\n\n\n

    Just like any other social media platform, Amazon Posts lets brands share inspiring stories, educate buyers about their products, and much more \u2013 all for free<\/strong>. As far as online selling is concerned, Amazon\u2019s new social media and e-commerce hybrid show a lot of promise.\u00a0<\/p>\n\n\n\n

    Amazon Posts alone aren\u2019t enough to stay competitive on Amazon. However, using it along with pay-per-click (PPC)<\/a> campaigns is a great way to boost visibility and sales. If you need a strategy that\u2019s guaranteed to take your Amazon business to the next level, get in touch with the SellerApp team<\/strong><\/a> or sign-up for our world-class PPC management service<\/strong><\/a>.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n

    Amazon Posts: How to sign up<\/h3>\n\n\n\n

    To sign up for Amazon Posts, you must be a vendor or a seller in the United States with a brand enrolled in the Amazon Brand Registry<\/a>. You must also have a store page for your brand on Amazon.<\/p>\n\n\n\n

    If you meet the requirements, just follow these steps to start posting:\u00a0<\/p>\n\n\n\n

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    1. Go to posts.amazon.com<\/li>\n\n\n\n
    2. Sign-in using your Amazon advertising credentials (or create one)<\/li>\n\n\n\n
    3. Create your profile and verify your brand name<\/li>\n\n\n\n
    4. Upload your brand logo<\/li>\n<\/ol>\n\n\n\n

      Once you have created your Amazon Posts account, you can immediately start publishing content. All you need to do is upload the relevant photo, add a caption, and tag related products. Amazon will automatically tag the categories and display them in relevant locations.\u00a0<\/p>\n\n\n\n

      Amazon Posts is currently only available on the Amazon mobile shopping app<\/a> and on the mobile web.<\/p>\n\n\n\n

      Note: Amazon Posts is currently in beta, so certain features and fees might change in the future.\u00a0\u00a0<\/p>\n\n\n\n

      Online retail meets social media with Amazon Posts<\/h2>\n\n\n\n

      Since the service is free, Amazon Posts should be part of every brand\u2019s marketing and advertising strategy. Amazon Posts has been designed in a way that customers will notice them at different parts of the purchasing process.<\/p>\n\n\n\n

      Let\u2019s look at the four spaces where you can find Amazon Posts content.\u00a0<\/p>\n\n\n\n

      \"amazon<\/figure>\n\n\n\n

      (Image credits: amazon.com)\u00a0<\/p>\n\n\n\n

      For now, Amazon Posts appear in four locations:<\/p>\n\n\n\n