{"id":10677,"date":"2020-09-17T11:34:30","date_gmt":"2020-09-17T11:34:30","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=10677"},"modified":"2025-09-11T17:18:34","modified_gmt":"2025-09-11T11:48:34","slug":"amazon-best-seller-badge","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-best-seller-badge\/","title":{"rendered":"How To Get The Amazon Best Seller Badge – Seller Tips"},"content":{"rendered":"\n

Getting an Amazon bestseller badge is easy! All you need is the highest sales velocity in the category you sell. That\u2019s not the entire story!<\/p>\n\n\n\n

Amazon puts customers first, and won\u2019t recommend products that customers may have an unsatisfactory experience with. If appropriately listed, some products have the ability to become the bestsellers quickly and increase sales to their full potential. What are the factors that affect your chances of winning the Amazon bestseller badge? How to get it?<\/p>\n\n\n\n

Read on to find all the answers to your questions. <\/p>\n\n\n\n

A quick peek into the content:<\/strong><\/p>\n\n\n\n

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  1. What is an Amazon best seller badge?<\/a><\/li>\n\n\n\n
  2. What metrics you should optimize to win the best sellers badge<\/a><\/li>\n\n\n\n
  3. Other Amazon badges you should know<\/a><\/li>\n\n\n\n
  4. The bottom line<\/a><\/li>\n<\/ol>\n\n\n
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    What is an Amazon bestseller badge? <\/h3>\n
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    A few years ago, Amazon introduced the #1 bestseller badge. It is awarded to top sellers, and it is the orange ribbon icon that you can find in the top-left corner of a product page. This badge indicates which products have a higher product ranking in terms of sales, allowing customers to make a well-informed purchasing decision.\u00a0 <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

    Initially, Amazon showed the badge only for one seller in a category. Now, we have 100 best sellers in every category<\/a>. In some sub-categories, you may not be able to see all the bestsellers as the category may have very little competition. <\/p>\n\n\n\n

    If you have the bestseller badge, Amazon shows your listings<\/a> on top of the customer search results. Sometimes, they may show up even if a customer searches using an unrelated search term within your category. <\/p>\n\n\n\n

    \"amazon<\/figure>\n\n\n\n

    What metrics you should optimize to win the best seller badge<\/h3>\n\n\n\n

    Amazon\u2019s A9 algorithm<\/a> determines the search ranking of a product. The #1 Amazon best seller<\/a> badge is awarded to the product that has the highest number of sales in a specific category. Besides, Amazon\u2019s A9 algorithm updates the best sellers rank<\/a> (BSR) every hour. <\/p>\n\n\n\n

    Though Amazon did not specify the exact metrics<\/a> influencing the bestseller rank, it is clear that sales velocity and sales history play an influential role in determining the BSR of a product. So, total sales history is taken into consideration when ranking products within a category or subcategory. Categories such as \u2018Clothing,\u2019 \u2018Electronics,\u2019 and \u2018toys and games\u2019 are highly competitive. It is extremely hard for sellers to get the bestsellers badge in these categories. <\/p>\n\n\n\n

    Let\u2019s look at a few ways to maintain consistent sales and get the bestsellers badge.<\/p>\n\n\n\n

    1. Create an optimized product listing<\/strong><\/h3>\n\n\n\n

    In order to build an optimized product listing, you need to conduct keyword research. This helps you understand your shopper\u2019s behavior well. <\/p>\n\n\n\n

    How to do keyword research?<\/h4>\n\n\n\n

    The simplest way is to go to Amazon.com and type in the first few keywords of your product. Amazon will offer a few suggestions from which you can pick the ones that are relevant to your listing. Alternatively, you can also use free keyword tools like Google keyword planner. However, the results wouldn\u2019t be Amazon-specific. <\/p>\n\n\n\n

    \"amazon<\/figure>\n\n\n\n

    If you want to get accurate results tailored to your Amazon listing, then you should use SellerApp\u2019s keyword research tool<\/a>. With this free tool, you can find long-tail keywords that are highly relevant to your listings and have higher conversion rates. You can also use this tool to do a competitor keyword analysis. <\/p>\n\n\n\n

    \"amazon<\/figure>\n\n\n\n

    Pick the keywords with high search volume, and target them in your product\u2019s title, description, and bullet points. <\/p>\n\n\n\n

    Remember, the goal is to find highly relevant keywords<\/em> with good <\/em>search volume and optimize the listing with these keywords. <\/p>\n\n\n\n

    The second part is to optimize your backend keywords<\/a>. All the keywords with average relevance, misspellings, and brand-related keywords go straight into this section. You don\u2019t need to repeat the keywords or use spaces or commas to separate the keywords.<\/p>\n\n\n\n

    Tip:<\/strong> Here, one thing I want to mention is that you should use keywords in the order of their relevance <\/em><\/strong>and search volume<\/em><\/strong>. This makes it easier to cover all the keywords, and it reads well for a human audience. <\/p>\n\n\n\n

    For instance, if you are adding keywords for hanging shelves, you can add them in the order as follows:<\/p>\n\n\n\n