{"id":10020,"date":"2020-07-07T14:24:34","date_gmt":"2020-07-07T14:24:34","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=10020"},"modified":"2025-09-23T18:23:23","modified_gmt":"2025-09-23T12:53:23","slug":"amazon-search-terms-report","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-search-terms-report\/","title":{"rendered":"How to Use Amazon Search Terms Report for Better Visibility"},"content":{"rendered":"\n

Understanding what search terms your customers are using is extremely important to optimize product listings and Sponsored ads.<\/em> Therefore, sellers need to monitor Amazon search terms report regularly.\u00a0<\/em><\/p>\n\n\n\n

One of the best advantages of Amazon Advertising reports is that you can leverage the data to tailor your campaigns according to your business goals. Within these reports, Amazon search terms report is your best option to find the exact terms that your buyers use to search for products. Using this report, you can optimize your keyword targeting and product targeting<\/a> based on your PPC goals.\u00a0<\/p>\n\n\n\n

How frequently do you need to analyze the report? How do you use the keywords that are driving clicks and conversions? Let\u2019s discuss all of them in this article.<\/p>\n\n\n\n

Amazon Sponsored Products Search Terms PPC Report<\/h2>\n\n\n\n

Amazon search terms report gives you insights into the search terms\u2019 visibility that are driven by shoppers<\/a>\u2019 clicks. You can find out if you are able to generate impressions<\/a> for the right set of keywords relevant to your product. Also, you can identify negative keywords<\/a> for search terms that aren\u2019t driving traffic.\u00a0<\/p>\n\n\n\n

How to download the Search Terms Report on Amazon?<\/h3>\n\n\n\n

Step 1 <\/strong>\u2013 Log in to your Amazon seller central account, click on Reports<\/strong>.<\/p>\n\n\n\n

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Step 2<\/strong> \u2013 Select Advertising Reports,<\/strong> and Create Report.<\/strong><\/p>\n\n\n\n

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Step 3 <\/strong>\u2013 Under All Campaigns, <\/strong>select Sponsored Products.<\/strong><\/p>\n\n\n\n

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Step 4<\/strong> \u2013 Select report type as Search Term. <\/strong>Give the timeline of the report. And, click Run Report<\/strong>.\u00a0<\/p>\n\n\n\n

How to analyze the Amazon Search Terms Report?<\/h3>\n\n\n\n

As we mentioned, the number one goal of this search terms report is to find the most relevant and highest searched terms by the users that resulted in a click. And, use these search terms<\/a> to increase relevance and reduce ad spend of your Sponsored ad campaigns.<\/p>\n\n\n\n

Here are a few things that you can find in the Search terms report:<\/p>\n\n\n\n

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