{"id":8176,"date":"2019-05-13T08:41:30","date_gmt":"2019-05-13T08:41:30","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?page_id=8176"},"modified":"2025-11-11T15:09:05","modified_gmt":"2025-11-11T09:39:05","slug":"manage-advertise-campaign","status":"publish","type":"page","link":"https:\/\/www.sellerapp.com\/blog\/manage-advertise-campaign\/","title":{"rendered":"How to Effectively Manage Your PPC Campaign While on Vacation"},"content":{"rendered":"\n<p>Whether you are beach-bound for surf and sun or heading home for holiday cheer, the time before a vacation is always a whirlwind of preparations. <\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#cee9f9\">And if you\u2019re in the digital advertising game, that can mean you might be wondering about how to make sure your pay-per-click (PPC) advertising campaigns continue to perform while you\u2019re out.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/05\/Don-PPC-Post-300x159.png\" alt=\"\" title=\"\"><\/figure>\n<\/div>\n\n\n<p>As effective and relatively simple as <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/\">PPC advertising<\/a> can be, it has one key downside: It can be time-consuming to manage. <\/p>\n\n\n\n<p>Because it requires keyword bidding and other relatively high-maintenance tasks, effective <a href=\"https:\/\/www.sellerapp.com\/blog\/advanced-amazon-ppc-strategy-revealed\/\">PPC management<\/a> could require rushing from the beach back to your laptop to update your bids\u2014or rather, it would, if there weren\u2019t robust PPC automation tools to do the work for you.<\/p>\n\n\n\n<p>If you\u2019re preparing for an upcoming vacation, this is a great time to learn the art of bid automation. <\/p>\n\n\n\n<p>Google Ads and other platforms offer sophisticated PPC automation tools, and in fact encourage their customers to use them. So why not give them a try?<\/p>\n\n\n\n<p>In this article, we\u2019ll cover the basics of how to get started. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t start a new campaign right before you leave.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">A new PPC campaign is a little bit like a new baby \u2014 it needs a lot of attention.<\/p>\u2014 SellerApp (@SellerApp_Inc) <a href=\"https:\/\/twitter.com\/SellerApp_Inc\/status\/1128313079568031744?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">May 14, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Campaigns that just started often require a lot of work monitoring bids and keywords and fine-tuning them to perform better.<\/p>\n\n\n\n<p> It is also important to ensure that your website is optimized to increase conversions, so your PPC campaign doesn\u2019t fall flat once a user reaches the landing page. If you don\u2019t have someone you trust to effectively tune up your brand new campaign while you\u2019re away, you may want to communicate to coworkers and clients that it\u2019s better for the new campaign to begin when you get back. <\/p>\n\n\n\n<p>Google Ads offers simple tools to automate the start and end date of your campaigns. (Not all PPC platforms are as good with their scheduling offerings, so make sure to check.) You can set the start date for the day or day after you return from vacation so you can come back to it refreshed and make it a priority. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/dashboard.sellerapp.com\/register?plan=Pro_Monthly&referrer=rodppcguestpost-inside1\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.sellerapp.com\/Blog_images\/mid-conversion\/ppc-analyzer.png\" alt=\"\" title=\"\"><\/a><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>If you aren\u2019t already, use automated bid management. <\/strong><\/li>\n<\/ol>\n\n\n\n<p>Most PPC platforms have well-developed automated bid tools to simplify the highly labor-intensive process of bid management. We\u2019ll use Google Ads as our example for this article because <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2979071?hl=en\" rel=\"nofollow noopener\" target=\"_blank\">their tools are especially robust and easy to understand<\/a>.<\/p>\n\n\n\n<p>Google\nAds\u2019 automated bids can be targeted via any of the seven bid strategies Google\noffers. Each strategy targets a different metric, so you\u2019ve got your choice of\ntargeting:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cost per acquisition (CPA)<\/li>\n\n\n\n<li>Return on ad spend (ROAS)<\/li>\n\n\n\n<li>Number of clicks<\/li>\n\n\n\n<li>Number of conversions<\/li>\n\n\n\n<li>Search page location<\/li>\n\n\n\n<li>Outranking share<\/li>\n\n\n\n<li>CPC<\/li>\n<\/ul>\n\n\n\n<p>Which metric is right for you is a complex question that you\u2019ll need to address with relevant stakeholders. And it\u2019s good to look at the question in the long term because one great thing about bid automation is that it\u2019s not just for vacations. It can also be a huge time-saver for your normal workflow. <\/p>\n\n\n\n<p>Note that many of these strategies require elements such as conversion tracking to be turned on in order to crunch the numbers on your bids, so be sure that you\u2019ve got all the relevant performance tracking features enabled. You can also add contextual signals to your bid systems that will tell Google to bid more if, for example, the keyword is coming from a mobile search or it\u2019s being searched by someone browsing in Spanish. It\u2019s a powerful set of tools and mastering it offers benefits that will long outlive your (always-too-short) vacation.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Delegate tasks and decide when (or if) you\u2019ll be available. <\/strong><\/li>\n<\/ul>\n\n\n\n<p>Make sure everyone on your team has a clear idea of what their responsibilities are in regards to your PPC campaigns. And if you\u2019re going to stay plugged in on vacation, it\u2019s also good to consider what best practices you can use to minimize the disruption to your relaxation. One good technique is to set a specific time window of availability in which your team can get in touch with you if something urgent comes up. It\u2019s also a good idea to choose one point of contact, such as email, Slack or a <a href=\"https:\/\/niftypm.com\/blog\/creative-project-management-software\/\" target=\"_blank\" rel=\"noopener\">creative project management software<\/a>, and limit your interactions with the work world to that.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t forget about social media posts.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>If you also <a href=\"https:\/\/napoleoncat.com\/blog\/social-media-management-tools\/\" target=\"_blank\" rel=\"noopener\">manage social media accounts<\/a>, make sure to take advantage of scheduling features and apps to make one less thing to worry about while you\u2019re enjoying your vacation. You can <a href=\"https:\/\/invideo.io\/blog\/best-time-to-post-on-instagram\/\" target=\"_blank\" rel=\"noopener\">create a post schedule<\/a> that will automatically post the content you\u2019ve added to it at a predetermined time. <\/p>\n\n\n\n<p>Some social media platforms, such as Facebook, offer a built-in interface to schedule your posts ahead of time. When you create a post, simply use the drop-down menu that would let you publish it and click \u201cSchedule\u201d instead to set a date and time when Facebook will automatically publish it.<\/p>\n\n\n\n<p>Unfortunately, not all social platforms offer such easy scheduling features, and you may want something that gives you more options anyway. For more sophisticated scheduling tools, many digital marketing professionals swear by apps like HootSuite that allow you to schedule full calendars of posts across multiple social media platforms, as well as offering other content management options. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make sure your PPC automation knows when to pause your campaigns.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Finally, you want to keep things from going totally off the rails in a worst-case scenario. PPC ad platforms can automatically pause your campaigns under certain circumstances. One easy and effective way to do this is through Google Ads\u2019 Account Anomaly Detector script. <\/p>\n\n\n\n<p>This\nrelatively simple script compares your PPC campaigns\u2019 data against a set period\nof previous data (the past several months, for example) and looks for data\npoints outside the range you specify. If the click-through rate on a previously\neffective campaign suddenly craters, for example, this script will trigger an\nalert that lets you know something\u2019s off. You (or the person minding your\naccounts while you\u2019re gone) can then pause the campaigns until someone can\nfigure out the problem. <\/p>\n\n\n\n<p>Automated digital marketing management tools can allow you to enjoy a relaxing vacation without constantly checking bids, keywords and social media. If you hear the beach calling or you\u2019re starting to catch the scent of a delicious holiday meal, these tools offer you a great way to unplug without worrying about your absence.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Related Blogs \u2013<br><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-ads\/\">Amazon PPC Course 1: Amazon PPC Setup & Things to Remember Before You Start<\/a><br><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-cost\/\">Amazon PPC Course 2: Budget & Amazon ACoS Calculation<\/a><br><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-campaign\/\">Amazon PPC Course 3: Setup, Match Types, Keywords & Bidding<\/a><\/p>\n<\/blockquote>\n\n\n\n<p>Author Bio:<br><br><strong>Ronald Dod<\/strong><br><em>CMO And Cofounder of\u00a0Visiture<\/em><br><br>Ronald Dod is the Chief Marketing Officer and Co-founder of\u00a0Visiture, an end-to-end eCommerce marketing agency focused on helping online merchants acquire more customers through the use of search engines, social media platforms, marketplaces, and their online storefronts. His passion is helping leading brands use data to make more effective decisions in order to drive new traffic and conversions.<br><br>LinkedIn:\u00a0Ronald Dod<br>Twitter: <a href=\"https:\/\/twitter.com\/Visiture_Search\" target=\"_blank\" rel=\"noopener noreferrer\">@Visiture_Search<\/a><br>Facebook: <a href=\"https:\/\/www.facebook.com\/visituresearchmarketing\" target=\"_blank\" rel=\"noopener noreferrer\">@cisituresearchmarketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you are beach-bound for surf and sun or heading home for holiday cheer, the time before a vacation is always a whirlwind of preparations. And if you\u2019re in the digital advertising game, that can mean you might be wondering about how to make sure your pay-per-click (PPC) advertising campaigns continue to perform while you\u2019re&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"class_list":["post-8176","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/pages\/8176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/comments?post=8176"}],"version-history":[{"count":2,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/pages\/8176\/revisions"}],"predecessor-version":[{"id":31821,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/pages\/8176\/revisions\/31821"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media?parent=8176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}