Is the Amazon search bar your entire world? Do you even care about what happens outside of it? Is that someone else’s problem?<\/p>\n\n\n\n
It makes sense if you think like this. If 90% of all your sales go through that one single platform, there’s no reason why you should bother with Google rankings or blog posts. It’s a waste of time because your focus is on winning the Buy Box<\/a> and mastering the sponsored ads. If you already have traffic there and your wallet feels it, why look elsewhere?<\/p>\n\n\n\n Hang on, though. Let’s put ourselves in our customers’ shoes. <\/p>\n\n\n\n They’re looking for, say, wireless headphones. Before they type ‘best wireless headphones’ into Amazon, they’ll probably Google it. Maybe they stumble upon a guide on some tech blog and watch a YouTube comparison. They didn’t start off on Amazon but outside it. And out there, you’re nowhere on the map. <\/p>\n\n\n\n Nobody is suggesting that you abandon Amazon SEO<\/a>; that’s your bread and butter. But don’t you think that you’re missing out if you ignore everything that happens before that ‘Add to Cart’ button?<\/p>\n\n\n\n Some buyers open their Amazon app and scroll out of boredom, true. But the ones that are ready to buy right now and know what they want have done a ton of homework before the app even crossed their mind. <\/p>\n\n\n\n They don’t just trust Amazon search results blindly.\u00a0<\/p>\n\n\n\n They went on Google and\/or social media to research. A ‘best of’ article here, a guide there, a few videos to see the product in action, etc. <\/p>\n\n\n\n This is where they formed their opinions. Did they see you mention anywhere? If they have, and it wasn’t an ad but an actual article, then you’re no longer a random string of letters in an Amazon listing<\/a>. They’ve heard of you before, so they naturally gravitate towards your store once they get to Amazon. That’s gold.\u00a0<\/p>\n\n\n\n That familiarity is a huge plus, and it’s one of the benefits of guest post placements<\/a> on sites that have already built some level of authority. These placements work because they basically introduce your brand to buyers during the research phase while buyers are still browsing\/looking and forming preferences \u2013 this is long before they’d see any of your competitors on Amazon, which means you’ve basically secured a massive headstart compared to other Amazon listings that sell similar products.<\/p>\n\n\n\n And, as you may have guessed, that’s an SEO strategy that you’d do outside of Amazon. <\/p>\n\n\n\n Now, you seem safer and more legit to a customer, which means you have a much better shot at getting that sale. <\/p>\n\n\n\n That visibility you built outside the platform basically generated the pre-sale for you. <\/p>\n\n\n\n Now you’re probably wondering what all that research the customer does to move the needle. You know, how does it affect your bank account? That’s a fair question, and the difference isn’t always a flood of orders.<\/p>\n\n\n\n Here’s where this outside-type work gives you an advantage over your competitors. <\/p>\n\n\n\n You’re walking down a familiar street. You see a stranger and your neighbor. Who do you say hello to? Your neighbor, of course, because you know them. <\/p>\n\n\n\n It’s the same deal with a potential customer scrolling through listings. If they’ve seen you mentioned somewhere outside of Amazon already, you’re no longer a total stranger to them. <\/p>\n\n\n\n They sort of already trust you. <\/p>\n\n\n\n So, in the sea of random products by random companies, yours is the name they recognize. <\/p>\n\n\n\n And if they’re choosing between you and your competitor, who has the same rating as you do but they’ve never heard of them, who do you think gets that click? <\/p>\n\n\n\n This is a huge deal, and every single seller should be aware of it. <\/p>\n\n\n\n People don’t search for a thing as much as they search for a specific brand. Let’s say your brand is called AudioTech and you sell headphones. If a buyer reads a good review on your brand, they’ll search for ‘AudioTech headphones’, not ‘headphones’.<\/p>\n\n\n\n A generic search is pretty much a battlefield. <\/p>\n\n\n\n You and your competitors are all fighting for things like price, listings, the photos, etc. It’s basically chaos. <\/p>\n\n\n\n But is it the same with a branded search? Branded is a different thing entirely. That’s a straight line to your listing. The person already knows what they want, and they’re coming with high intent to buy your specific product. <\/p>\n\n\n\nWhat Buyers See Before They Open Amazon<\/h2>\n\n\n\n
How (and Where) Will You See the Most Benefits of Off-Amazon SEO<\/h2>\n\n\n\n
(Familiar) Brands Convert Differently<\/strong><\/h3>\n\n\n\n
Buyers Look for Brands, Not Just Products<\/strong><\/h3>\n\n\n\n
Short-Term Wins vs Long-Term Visibility<\/strong><\/h3>\n\n\n\n