Amazon New Seller Incentives: A Treasure Trove Within the Seller Central Platform

Diving head-first into the Amazon marketplace can be overwhelming, but Amazon new seller incentives give you a competitive edge. These perks help you navigate tough competition, unpredictable algorithms, and the sea of sellers fighting for visibility.

Amazon new seller incentives are just what you need to hit the ground running. You get a chance to explore Amazon advertising, free FBA services, and many more. Yet, many newbie sellers overlook these perks, which can be found in their Amazon Seller Central accounts.

Keep reading to uncover these benefits, eligibility criteria, and terms and conditions for making these additional perks work for you.

What are New Seller Incentives?

Amazon new seller incentives are the ecommerce giant’s way of welcoming new sellers to the saturated ecommerce marketplace. With these incentives, Amazon hopes to give new sellers an edge and eventually succeed despite the heavy competition.

When it comes to the actual incentives, it may be in the form of free services, tools, discounts, and credits. Amazon’s New Seller Incentives (NSI) program helps newly joining sellers to land initial sales and gain some traction to pick up their pace of sales.

What it broadly comprises of:

Perks | Protection | Freebies

Sellers get access to:

1) Brand Registry perks
2) Fulfillment by Amazon
3) Sponsored Products advertising
4) Availing coupons to pull the audience.

Sponsored Products advertising can help you gain visibility.

Due to the perks such as free access to FBA, you can cut down on inventory expenses.

What are the benefits of Amazon new seller incentives?

Amazon new seller incentives come with several benefits that help emerging businesses gain the necessary initial momentum that will eventually help new sellers gain a slice of the market share and even stand out in their category.

Here are some key benefits of the Amazon New Seller Incentives (NSI) program:

Reduced Costs and Increased Efficiency

New sellers as a part of the Amazon New Seller Incentives (NSI) program get free FBA access. Specifically, you gain access to free FBA storage for a limited stock:

For the first 90 days, Amazon has waived the fee for the first 50 units of each new parent ASIN.

For non-standard-sized ASINs, one can extend the same benefit for 120 days.

NSI program has been active for new Amazon sellers since 2024. Saving up on these FBA fees initially can help you channel the saved funds into other areas, such as product development or marketing. Either way, you can ensure a bump in the profit margin by taking advantage of this program and not paying those storage fees.

New sellers are eligible to remove or liquidate unsold inventory within a certain timeframe free of cost. However, it’s important to note that only certain ASINs are subject to this benefit and it’s applicable for up to a whopping 180 days after its arrival at the Amazon fulfillment center.

Note: Media categories, refurbished items, and unbranded child ASINs are not eligible for Amazon New Seller Incentives.

Additionally, you get $100 in credits for the Amazon Partnered Carrier program and $200 credits for using Amazon’s Global Logistics.

There’s more.

10% off fulfillment fees on your first 100 units shipped with Amazon Multi-Channel Fulfillment.

Better visibility and successful sales

Sponsored product credits

Another major perk of Amazon new seller incentive is the Sponsored Product Credits as part of its New Seller Incentives (NSI) program.

While the free FBA access gets new sellers a low-cost entry into the market for the initial days, Sponsored Product Credits give them visibility through Sponsored Product Ads. So no requirement to spend upfront money running these targeted ads and reach potential customers.

Amazon grants you ad credits after you have joined as a seller to promote your products, and the budget will vary from an effective minimum of $50 to $200+.

Amazon coupon credits

Through new seller incentive Amazon is offering services for free that can increase your sales velocity significantly when you use Amazon coupon credits.

It offers free promotional credits to new sellers to attract buyers simply by running discounts through Amazon Coupons. As a result, your customers get the best price possible for a purchase and it stirs up curiosity among the target audience to explore more from your brand.

Vine review credits

When your product contains positive reviews from users, it initiates further sales.

When you use Vine reviews to collect more reviews for your product,

On the one hand, it can positively influence potential buyers,

On the other hand, it can help you beat Amazon’s algorithm to achieve a better position in search results.

So use the free $200 Vine Review Credits to create an influence over the marketplace. Use the credits within 90 days of joining the program.

Impactful brand building

Amazon through new seller incentives offers owners of emerging brands a golden chance to grow. Amazon as a part of new seller incentive, rewards a percentage back on their sales, which brands can use to offset referral fees. This helps new sellers reduce costs and reinvest in their business while scaling on the platform.

The conditions of returns as rewards is as follows.

On the first $50,000 sales (for eligible brands), you get to earn 10% payback and for further sales (when your business has made over $50,000), you get a 5% payback on total sales.

Furthurmore, your brand exhausts the Amazon new seller incentives once it hits $1 million in sales. No payback will be credited to you then onwards.

Note: The maximum returns from the payback can be $52,500.

These reward amounts can be accumulated and repurposed till the 12th month of joining after which you no longer qualify as a new seller.

Eligibility criteria for Amazon new seller incentives

There are certain conditions one must meet to qualify for the new seller incentive Amazon plan.

Your brand must be registered under Amazon’s Professional Selling Plan.

Your first public product listing must be live on or after 1st March 2023.

You can only receive FBA benefits if any Amazon fulfillment center receives your package within 90 days of the first buyable listing.

Enroll in the Amazon Brand Registry program if you’re owning a brand (for Brand registry perks).

Note: Amazon new seller incentives program is only available for sellers in the US, UK, Spain, Germany, Japan, France, and Italy.

Are existing sellers eligible for the new seller incentives?

Existing sellers are only eligible for Amazon new seller incentives when launching a new Amazon store in a different foreign region where these incentives are valid. If they have sold there previously, sellers will not be eligible for these perks.

For example, if you’re a seller who has an existing Amazon business in the US and they are now extending your reach in the European market, you’ll be eligible for the Amazon new seller incentives.

Please note that if you’re operating as a seller within the European market (maybe in the UK), starting a store in Germany— another European marketplace will not make you eligible for Amazon’s New Seller Incentives (NSI) program.

Are only brand owners eligible for New Seller Incentives benefits?

No, Amazon new seller incentives are not exclusive to just brand owners. Non-brand-owning sellers on Amazon can benefit from it as well. However, certain perks, such as brand protection, brand registry bonus, A+ content, and brand analytics, are only meant for brand owners.

Where can you find your New Seller Incentives?

The easiest way to navigate the Amazon New Seller incentives program is to:

Open your Amazon Seller Central Dashboard

On the search bar type ‘new seller incentives’

Now you’ll have to scroll down the search results for ‘Benefit disbursement’

4. Click on the New Seller Incentives dashboard link.

5. Now your New Seller Incentives dashboard will open up, which will have all the benefits listed. From there, you can complete all the required procedures and unlock benefits or keep track of all the perks that are credited to your business.

How do Amazon new seller incentives work?

Amazon new seller incentives can only give you an added push if you qualify for the program. Chances are, if you tick off all the requirements from the list, you’ll automatically get enrolled for Amazon’s New Seller Incentives (NSI) program. The confirmation or proof of participation will be visible in your Seller Central account.

Otherwise, you can unlock the benefits by manually enrolling yourself from Amazon Seller Central https://sellercentral.amazon.com/.

The next step involves completing 4 requirements. While completing these few procedures, you can understand better what perks you’re getting by joining Amazon new seller incentives.

Requirement 1

If you’re a brand owner, then complete the brand registry process within 6 months.

Note: You must have a registered or expected trademark issued by the government.

What you’ll achieve upon completing Requirement 1

You successfully safeguard your brand from unauthorized sellers within the Amazon marketplace.

You get qualified for a higher amount of advertising credits, such as 10% back on your first $50,000 in branded sales, followed by 5% back through your first year.

Requirement 2

Sign up for Fulfillment by Amazon (FBA) within 90 days.

What you’ll achieve upon completing Requirement 2

Amazon Prime benefits, attracting more sales.

Discounts and credits on FBA fees.

Requirement 3

Promote products using the Sponsored products campaign within 90 days.

What you’ll achieve upon completing Requirement 3

Visibility to increase brand recognition and overall sales. You get to experiment with Amazon advertisements without upfront investment. You’ll gain some practical knowledge on how to use Amazon Ads in the process.

Gain early sales momentum, which will help the algorithm push the brand for more organic visibility. In this way, you can better establish your brand within the marketplace.

Requirement 4

Use Amazon Coupons to promote your product on Amazon within 90 days. You need to do nothing to get it, just list your products and you’ll be able to use it.

What you’ll achieve upon completing Requirement 4

Boost further visibility.

Test different marketing strategies to check what strategy suits them best.

How to redeem your Amazon New Seller Incentives?

There is no single absolute way to redeem the New Seller Incentives. Although it is mostly automatic, in certain cases, manual effort is required. Here is a list of benefits and the action required to redeem them.

Category of benefit | How to redeem?
Free advertisement budget credits | Automatically added to advertising budget for Sponsored Products campaigns
Free FBA inventory availability | Automatically applied to FBA inventory
Coupon credits | Create coupons using the allocated credit in Seller Central
Vine review credits | Enroll products in the Amazon Vine program using credits.
Brand registry bonus | Automatically applied towards your referral fees after reaching sales thresholds.

What is the best way to use your New Seller Incentives?

Here’s a friendly strategy to help you maximize the benefits of Amazon new seller incentives:

Boost your visibility and sales

Advertising credits

These are fantastic tools for increasing your product visibility and driving sales. Make the best out of Sponsored product ads to target relevant keywords for ads and also to understand how Amazon PPC ads work without spending of fortune. Look at it like a learning opportunity that does not require investing an upfront amount.

Advertising credits that you receive ensure a certain extent of visibility in the marketplace. Apart from sales, it helps boost your ranking and reviews organically, fueling the initial traction.

Say brand ‘Cranberry’ is a new seller in the home decor category of Amazon who’s willing to use Amazon’s advertising credits strategically. They started with bidding on mid-competition keywords, and within a couple of weeks, their product started ranking on the second page of SERPs. They decided to reinvest the revenue from initial sales into further ad optimization and, eventually, climbed the top 10 search results organically—leveraging the initial boost from Amazon.

The PPC ads drive long-term benefits even beyond just sales. Higher visibility translates into more clicks. Even if it doesn’t translate to sales for Cranberry, it’ll give them the much-needed visibility. This will eventually create a snowball effect that will add to the momentum of its growth in the marketplace.

Amazon coupons

Use Amazon coupons to run targeted ads that attract new customers. Offering discounts can be the easiest way to gain customers’ attention. Once you gather the trust of new customers, you can strategies your campaigns in a way to turn them into repeat customers.

Here’s why to leverage the coupon credits from Amazon New Seller incentives. As we know, eligible new sellers receive a $50 credit towards Amazon Coupons, a seller launching a premium electric rice cooker offering a flat $10 discount the first 5 orders. It is even more beneficial if the cost of items is low and you can give a $5 discount for the first 10 orders within a specific timeframe— aiming to boost the velocity and sending the correct signal to Amazon algorithm for a visibility boost. This will increase the CTR and urgency, which can possibly land the product an Amazon badge as well, proving Amazon Coupons could drive both short-term conversions and lead to long-term growth.

Vine review credits

Make the best use of the Amazon Vine to get early reviews from trusted reviewers. Positive reviews are an excellent way to boost customer confidence and influence purchasing decisions.

Say you’re selling handmade soaps. Due to a lack of marketing budget, you’re unable to run ads, and as people are not getting to know your product better or seeing reviews, it is neither creating visibility nor a sense of reliability among the audience. Skincare is a review-sensitive category, so unless your customers see how other consumers receive your products, they’re less likely to reach out for it. As a new seller, when you leverage your Vine credits and get a couple of reviews through it, it gets the ball rolling, giving you the initial momentum you need to thrive on Amazon.

Optimize fulfillment strategies

You are free to take advantage of the free storage option reserved for the few initial units. It will not only save you some money initially but also push you to stick to the best practices of inventory holding.

However, during the initial days of launch, people mostly start with limited stocks. These initial days are all about calculating growth, understanding the pace of organic sales, and ideating the possibilities. Hence, even a limited allowance for free inventory is useful to new sellers.

A new seller launches a smart water bottle via Amazon FBA. They take advantage of Amazon’s free storage offer for the first few units, reducing upfront costs. Starting with 100 units, they track organic sales trends and optimize inventory planning. Within a month, they gauge demand, restock accordingly, and avoid unnecessary storage fees. This strategy ensures cost efficiency and smarter inventory management during launch.

Use brand-building resources

If you’re a brand owner, Brand Registry Bonus can help you optimize your product listings on Amazon with high-quality images and A+ Content. While this enables you to showcase your branding elements better, you get access to a storefront with the protected brand identity as a part of the brand registry.

We know the beauty industry revolves around visuals.

Say a mid-market brand enters the Amazon marketplace without much exposure. They primarily focus on social media for marketing, and on Amazon, they add A+ Content, including eye-catching HD images and comparison charts with the performance of other similar products in the market, highlighting their USP and making it engaging using storytelling elements. With a custom Amazon storefront, they build a cohesive brand identity, ensuring trust and authenticity. They can hire social media personalities or Amazon influencers who can simply share their storefront and, as a result, see higher engagement and subsequent conversions.

Final thoughts

Amazon’s new seller incentives are more than just perks. If you view it carefully, it acts as a launchpad for your Amazon business. From free FBA storage to advertising credits, from exclusive branding tools for the marketplace to scopes for maximizing your chances, these benefits help you approach selling on Amazon with confidence.

Once you learn to take advantage of these incentives strategically, you essentially gain a headstart with minimal setup expenses. Although these Amazon new seller incentives have an expiration date/limit, learn to maximize them while they’re available. By leveraging these incentives effectively, you’re not just cutting costs—you’re setting the foundation for long-term success. Make every dollar count while these benefits last.

You can always take advantage of SellerApp’s Marketing Agency to ensure your Amazon journey starts on the right foot. You can seamlessly track these added benefits and optimize their fulfillment for a kickstart.

Read More:

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