Amazon Prime Day 2025: Tips for Amazon Prime Day strategy for guaranteed profit

Amazon Prime Day 2025 isn’t just a regular annual sale, it’s your opportunity to take over Amazon’s virtual shelf and see your products fly off of it. As 2025 Amazon Prime Day approaches, the sellers who prepare now will be the ones celebrating later.

Slated for mid-July on the Amazon calendar, it’s your once-a-year chance to unlock record-breaking revenue, get the inventory moving, and acquire thousands of new customers in just 48 hours.

But let’s be real here. Crushing it on Amazon Prime Days 2025 and making profits doesn’t happen naturally. Everything around Amazon Prime Day in 2025 has to be strategic and fast-paced to match the speed with which the ecommerce industry moves.

Everything should be planned to give optimal results, from generating algorithms to assessing consumer buying patterns. Here’s the truth. Without a solid Amazon Prime Day strategy, the big day can feel overwhelming, and you must be aware of it by now.

So if you’re asking, “How long is Amazon Prime Day?” or “When is Amazon Prime Day 2025?”— you’re already thinking like a winning seller, and we’re here to help you effectively navigate this day. Most importantly, we’ll deep dive into how our clients have made it big on Amazon Prime Day sales.

We’ll share the important deadlines so that you can prepare for Amazon Prime Day far ahead. Expect expert-led tips for Amazon Prime Day strategy, category-wise success tips, key metrics to map Prime Day success, and a roadmap for Amazon Prime Days and after, deals and discount ideas, and more.

Perhaps, we’ll start this article in a different tone. We’ll shed some light on how we turned Amazon Prime Day into a success story for one of our accounts.

UPDATE: Amazon has officially announced the Prime Day 2025 dates and it is a four day affair this time. Amazon Prime day 2025 will continue from the 8th to 11th of July.

How SellerApp drove 25X revenue growth for a home improvement brand on Amazon Prime Day 2024

A home improvement brand selling tub stoppers, hair catchers, and shower drain covers wanted to dominate Prime Day but needed a performance-driven strategy that built momentum early and maximized conversions during the event.

SellerApp’s master strategy was starting 1 week to 15 days before Amazon Prime Day sale, launching targeted display ads to reach in-market audiences where shoppers actively prepare to buy. The key moves included brands and brand video campaigns to boost visibility and trust, leading all the ready-to-convert buyers to add advertised products to their cart.

Retargeting shoppers who viewed the brand or similar products using audience and category targeting.

Performance-driven keyword campaigns with aggressive bids only on the highest-converting terms.

High, flexible budgets to ensure full exposure, monitored and optimized hourly.

Product Attribute Targeting (PAT) ads against top competitors.

Dynamic daily budget hikes (30–40%) during peak Prime Day hours.

Prime Day execution: SellerApp’s “real-time” management ensured ad dollars were focused where conversion rates were strongest. Amazon Prime Day​ discounts were activated right as the sale started, turning stored cart additions into immediate checkouts.

The incredible results:

Pre-Prime Day ROI: ~$3,000/day

Prime Day Day 1 Revenue: $55,000

Prime Day Day 2 Revenue: $35,000

Over 25X daily growth compared to regular performance.

By combining early visibility, precision retargeting, aggressive competitive targeting, and real-time budget control, SellerApp helped the brand not just participate but dominate last year’s Prime Day.

Getting back to the basics.

What is Amazon Prime Day 2025?

Amazon Prime Day 2025 (8th to 11th July) is Amazon’s flagship sales event, offering exclusive deals to Prime members across millions of products. Although it’s an online event, it’s no less than a blockbuster event— think Black Friday deals but mid-year.

It features deep discounts across categories like electronics, home, fashion, and more, making it one of the biggest online sales events of the year, alongside the usual Black Friday and Cyber Monday. More than just a seasonal sale, it’s a strategic growth engine for brands and sellers driving massive visibility, accelerating new product launches, and unlocking Q4-level revenue potential in mid-year.

Amazon Prime Day 2025 is not just about discounts. For people wondering “How does Prime Day work for sellers?”, it’s a high-stakes moment to scale brand awareness, leverage Amazon’s global traffic surge, and execute data-driven campaigns that fuel long-term growth. With the right planning, it can deliver outsized returns well beyond the event itself.

Important deadlines for Amazon Prime Day 2025

To succeed on Amazon Prime Day 2025, sellers need more than great product listings. They need a solid strategy and an ironclad timeframe. Whether you’re wondering how to prepare for Amazon Prime Day or seeking the best Amazon Prime Day advertising strategy, the fact of the matter is clear. Success hinges on meeting these critical deadlines.

Here’s a breakdown of the most important seller deadlines for Amazon Prime Day in 2025 and why these dates matter. If you’re asking when is Amazon Prime Day 2025 is, mark your calendar and put on your prepping hats.

May 15, 2025: Amazon Warehousing & Distribution (AWD) Inventory Cutoff

Why and how to prepare for Prime Day Amazon Warehousing & Distribution (AWD) Inventory Cutoff?

Inventory sent to AWD by May 15 ensures your products will be considered as Prime-eligible, and warehouses are fully stocked with your products in time for 2025 Amazon Prime Day. Following AWD dates before Amazon Prime Day sale​ gives you a competitive edge by maintaining optimal inventory levels across regions. Missing this deadline can potentially risk losing the Buy Box, delaying shipments, or going out of stock for the biggest Amazon Prime Day sale of the year.

For Amazon Prime sellers, AWD isn’t optional anymore. It’s become a tool to enable some high-volume sales. If you’re strategizing how to prepare for Prime Day, this is your first level to clear.

May 17, 2025: Deal submission deadline for Amazon Prime Day 2025

Why follow the deal submission deadline to prepare for Amazon Prime Day?

All offers that are on Amazon, including Lightning Deals, Best Deals, and Prime Exclusive Discount, must be strategized and promptly submitted by this date to be considered Amazon Prime Day 2025 deals. These are the products that Amazon pushes aggressively during Amazon Prime Days 2025.

If you’re aiming for visibility and conversion, it’s taking in the best Amazon Prime Day deals. Top is mandatory-performing sellers don’t ask how Prime Day works for sellers—they’ve followed all the best practices, including scheduling their deals well in advance.

June 9, 2025: FBA minimal splits deadline

Why is the FBA minimal splits deadline important for an Amazon Prime seller?

Sending inventory to FBA by June 9 helps Amazon minimize inventory splits. What does it mean for sellers? Expect faster delivery windows and lower shipping costs as you follow this deadline. This is your ticket to win the logistics game during Amazon Prime Day. Sellers not paying attention to this date are the ones asking afterward “How long is Amazon Prime Day?” This is because they missed their chance entirely.

June 18, 2025: FBA optimized splits deadline for Amazon Prime Day 2025

Why does this 2025 Amazon Prime Day deadline matter?

Shipping inventory by June 18 ensures Amazon can optimally distribute your products across its network for faster delivery and Prime eligibility. Follow this deadline to maximize your product availability during the 2025 Amazon Prime Days.

What should you be doing right now for Amazon Prime Day 2025?

Serious Amazon sellers are already working on their Amazon Prime Day advertising strategy by now.

Launching pre-Prime Day campaigns: Warm-up campaigns now mean higher relevancy scores during the actual Amazon Prime Day sale.

Planning deep discounts: If you’re not ready to play the discount game, you’re unprepared for Amazon Prime Day 2025.

July 1, 2025: Start rolling out PPC campaigns for Amazon Prime Day 2025

By the starting of July start running the PPC ad campaigns to maximize visibility. We’ve elaborated about this matter in a separate section as expert tips that sellers must follow for success before the Prime day 2025 starts (i.e, from 8th July).

Top product categories that sell the most on Amazon Prime Day 2025 sale​

To effectively prepare for Amazon Prime Day in 2025, here’s a breakdown of the top product categories that consistently dominate Amazon Prime Day sales. This will essentially work as a guide that’s data-backed reasons why these categories lead and how to get ready for Amazon Prime Day.

1. Electronics

Electronics as a category remains the crown jewel of every Amazon Prime Day sale. Think of daily use gadgets such as noise-cancelling headphones, smartphones, smartwatches, 4K TVs, tablets, and home security devices.

In 2023, electronics accounted for nearly 33% of all Prime Day revenue globally, according to Statista and Insider Intelligence.

If you’re selling in the electronics category, optimize for keywords such as “ Amazon Prime Days 2025 electronics deal” and “best Amazon Prime Day deals” in your listing for both front and back end. Run early Prime-exclusive coupons to get the momentum going and offer time-sensitive Lightning Deals to increase conversion velocity during peak days.

For example, instead of slashing prices by 40–50%, some sellers might reduce prices by only 10–15%, position it as a “limited Prime Day offer,” and bundle it with a time-sensitive Lightning Deal or coupon.

Why?

Because maintaining margin is critical, especially when ad spend and FBA fees spike during Prime Day.

Think of Prime Day as a project based on unit profitability and sales velocity, not just short-term discounting. Selling at a loss for volume without a clear Customer Lifetime Value (CLV) goal or brand visibility strategy is risky.

But pulling back too much on deals may cause you to lose search rank momentum, suppress conversion velocity, and miss out on the halo effect that Prime Day often provides in the days after.

So the trick is to optimize your contribution margin per unit, implement ad placements (like Sponsored Brands + Video + DSP retargeting), and invest in Lightning Deals for visibility.

2. Home & Kitchen

Customers prefer products that improve convenience, comfort, and aesthetic appeal for one’s homes. Think robot vacuums, air fryers, organizers, storage bins, and décor items are top-sellers.

Amazon’s 2024 press release showed that the Shark AI Ultra Robot Vacuum and Ninja Air Fryer were among the top 5 best-selling products during Prime Days.

You can harness this opportunity by adding tags like “Amazon Prime Day 2025 home deals” and “kitchen essentials Amazon Prime Day 2025 deals​” in backend keywords and Sponsored Product campaigns.

3. Health, Personal Care & Beauty

Wellness is a priority among the current US customer base. From collagen peptide supplements to glow-boosting face serums to beard grooming kits, shoppers will surely use Amazon Prime Day 2025 to stock up on trending personal care products.

According to Adobe Digital Economy Index, beauty and personal care saw a 17% spike in sales on Prime Day 2024 versus the prior month.

Try bundling best-sellers, offering subscriptions, and focusing on review-building campaigns ahead of the 2025 Amazon Prime Day to boost credibility and visibility.

4. Fashion & Apparel

Shoppers are increasingly turning to Amazon for apparel, and Amazon Prime Days 2025 will see strong demand for categories like activewear, everyday basics, seasonal outfits, and footwear.

In 2024, Amazon Fashion saw a 25% increase in conversion rates during Prime Day, particularly in branded items under $50.

Sellers of this category can use lifestyle images and size-inclusive product descriptions to prevent a post-Amazon Prime Day 2025 return surge, aside from promoting products with keywords like “best Amazon Prime Day clothing deals” and “Amazon fashion Prime Day 2025.”

5. Toys & Games

Prime Day acts as a pre-holiday sales cycle for toys. Parents start early and look for educational kits, LEGO sets, sensory toys, and licensed character merch.

Amazon’s 2023 Top 100 Prime Day Deals list showed that LEGO and Barbie items were among the top 10 selling toys globally.

For higher volume sales, combine BOGO (buy one, get one) offers with limited stock messages for urgency. Categorize products as “early holiday deals” for higher visibility in Amazon Prime Day 2025 deals filters.

6. Pet Supplies

Sellers in this category can expect a surge in demand for premium food, supplements, toys, grooming kits, and smart feeders during the 2025 Amazon Prime Days.

When we say this, we are not throwing stones in the dark. According to GlobalPETS in 2023, Amazon Prime Day, the pet supplies category hit $300 million in sales, making it the 12th most popular category. Leading brands in this category were Zesty Paws, Seresto, and Temptations, each recording significant growth in revenue compared to the previous year.

To make the most out of this opportunity, create loyalty bundles and subscribe-and-save deals that work particularly well for the pet products category.

7. Fitness & Outdoor Gear

Think ahead-of-summer momentum. Amazon Prime Day 2025 shoppers buy resistance bands, yoga gear, home workout equipment, and outdoor essentials like tents and portable grills.

Target search terms like “fitness gear Amazon Prime Day 2025” or “outdoor Prime Day deals.”

8. Office, Back-to-School & Stationery Supplies

With Amazon Prime Day 2025 happening in mid-July, it overlaps with early back-to-school demand days. Parents and students stock up on electronics, notebooks, chairs, backpacks, and planners, and even office goers grab this opportunity to stock up on their stationery requirements.

To substantiate the claim, Amazon’s 2023 Prime Day data highlighted that Chromebooks and ergonomic chairs were best-sellers in this segment. If you’re a seller in this segment, use the “back to school” badge if eligible and run display ads using keywords like “school deals on Amazon Prime Day 2025” to increase visibility.

9. Smart Home Devices

Amazon leans heavily into Alexa-enabled devices during Prime Day, creating a halo effect that boosts complementary smart tech—lightbulbs, switches, routers, and security cams.

In 2023, Echo Dot (5th Gen) was the #1 selling product worldwide on Prime Day (Amazon’s official recap report).

Well, to be honest, if you were Amazon, you’d do it too! But we can suggest other ways to profit from it. Accessory makers and compatible brands should bid on high-intent terms like “smart home Amazon Prime Day 2025” or “Echo compatible Amazon Prime Day 2025 deals,​” highlighting this aspect to increase sales.

If a new user is searching for Alexa devices, chances are they’ll also search for compatible devices (on sale). Here are some tips on how should sellers prepare for Amazon Prime Day 2025:

Top tips from SellerApp’s Amazon experts

Preparing for Amazon Prime Day 2025 is essential to take advantage of the increased customer traffic and boost sales.

Here are some valuable tips to effectively prepare for it and make the most out of this event:

Start optimizing your product listings early

Optimizing your product listings should always be your primary priority before Amazon Prime Day 2025 or any other shopping festival. Doing so allows you to reach relevant customers more effectively and spike the conversion rate.

Moreover, optimizing your listings for specific keywords during the Amazon Prime Day 2025 dates can result in your listings ranking higher in organic searches for those keywords. Especially, there will be higher sales generated during this period because of the best Amazon Prime Day deals.

Here are some tips to implement to ensure product listings are effectively optimized:

Optimize the title and bullet points

Although it’s easier said than done, craft compelling and detailed titles that accurately represent your product. Also, create engaging, benefit-driven bullet points to entice potential buyers.

Add high-quality product images

Include high-resolution images that showcase your product from different angles. This helps customers get a clear understanding of what they can expect even during the rush hours of Amazon Prime Day in 2025. Customers often experience a disparity in what they see and what they get, thus, clarity of product images will ensure fewer returns. In addition to that, it incurs fewer wasted spends on order processing costs.

Additionally, make the image as relevant as possible. For example, if you own a Pet Bed, it’s best to include a dog or a cat next to the bed as opposed to just the bed, which may not be as effective. In this case, if you add an image of a cat sitting on the bed, it would not only convey the idea of the size pet bed, but also help buyers visualize their furry friend on it, convincing them to make the purchase.

Incorporate high-converting and relevant keywords

When choosing your keywords, tools can help you find metrics such as the number of competitors, search volume, etc., that are paramount in finding the gaps in performance to fill.

For example, by using SellerApp’s Reverse ASIN search, you can zero in on your competitors and identify high-converting keywords that are working for them.

Do this for 10 of your top competitors and get to the depths of your product listings to improve visibility and conversion.

You can also run a reverse ASIN search against your top 10 competitors and identify high-converting and high-volume keywords for your product. Strategically incorporate these keywords into your product listing to improve visibility and conversion in search results. Make sure you start to prepare for Amazon Prime Day 2-3 weeks in advance to reap the best benefits.

Learn in-depth about this SellerApp Keyword Research Walkthrough Guide.

Add featured video and A+ content

Add a featured video to the product listing that highlights your product’s key features and benefits. Most importantly, content should be used to provide an enhanced customer experience to the person. Of course, don’t settle for one type of A+ content. If you’re registered as a brand, you can use the split test your A+ content across time to find the best-performing version.

Conduct A/B testing

Experimenting with the most effective strategies must never end. With different variations of your product listing, sporadically comparing and testing them in a control group will tell you what works for which specific listing. This will tell you what generates the most CTR and conversion rate.

SellerApp can help you create your ideal storefront. Simply visit our dashboard and choose Create Storefront, and let us take care of that.

Choose your products wisely

Well, at least in the context of advertising. To double down on your best sellers to the maximum conversion during Amazon Prime Day 2025, although it depends on your category or subcategory, most sellers choose to run more ads or invest more in their best sellers. You can also retarget your customers and sell your other complementary products. This is the best-kept tip for Amazon Prime Day strategy.

Of course, if you want to test and experiment with new launches, this would be an ideal time to test out your products and understand the potential viability of any new products. For new product ideas, you can always look at the trending products.

In addition, the visibility gained from the bestsellers during this time can also divert attention towards the new launches.

To help you further, here are a few tips to help you offer good Amazon Prime Day 2025 deals​:

Aim for a product with a rating of 3.5 stars or higher and at least 50 reviews. Positive customer feedback and social proof are essential for attracting and gaining the trust of potential buyers.

Always make sure that the product is relatively replenishable. Consider the inventory aspect of your chosen product. Select items that can be easily replenished to avoid running out of stock during the high-demand period of Amazon Prime Days 2025.

With these guidelines, you can carefully choose your products and position yourself for success on Prime Day.

Recommended read: What is the registration process for Walmart Plus.

Analyze historical performance and sales trends

Understand sales patterns and trends from previous Amazon Prime Day 2025 events and other major sales events. This will always help you refine your sales for the next Amazon Prime Day and so on. The best-performing sellers tend to refine their strategies multiple times for each shopping holiday.

For example, let’s say you run an online electronics brand. Analyzing past performance may reveal that during previous Prime Day events, your best-selling products were smartphones and smart home devices. You also notice a significant increase in sales velocity during the early hours of Prime Day, indicating a surge in customer demand during that time.

Furthermore, after looking at customer preference data, you might discover that customers were particularly interested in products with advanced features, low pricing, and positive customer reviews.

With this information, strategically optimize your inventory by ensuring an ample stock of high-demand items and adjusting prices to remain competitive with potential customers.

You may identify different strategies that yielded maximum sales in the past. For instance, running time-limited flash sales or offering exclusive bundle deals combining best sellers with items that were mid-performing yet get a lot of clicks.

By recognizing these trends, you can fine-tune your marketing strategies for the upcoming 2025 Amazon Prime Day and capitalize on what has proven effective in the past.

Build social proof with reviews

Getting customer reviews is crucial for building trust and credibility as an Amazon seller. Reviews show that real customers have tried and used your products, which helps potential buyers feel more confident in their purchasing decisions.

Therefore, you need to strive to ramp up those reviews. We understand this is hard. However, it’s still extremely important for you to increase your review count as much as possible before Prime Day.

You can always take advantage of the Amazon Vine program or use auto email tools to increase your review count by sending a ton of automatic review requests to all of your customers.

Having more customer reviews can also improve your product’s ranking and increase conversions. When shoppers see that a product has many positive reviews, it boosts their confidence and makes them more likely to buy it. Another fantastic option you have at your disposal, which allows you to invite users (in bulk) to drop a review, is SellerApp’s Amazon Review Request Tool. A little nudge can go a long way to collect reviews from users.

Create a buzz on social media with influencers

Word of mouth marketing is essential for influencer marketing, and research has shown that 90% of marketers think influencer marketing is effective. After all, 61% of shoppers are likely to trust recommendations from friends, family, or influencers on social platforms.

These statistics indicate that influencer marketing can be a valuable tool in creating brand awareness and generating sales.

Recommended read: Types Of Data Available In Amazon Marketing Stream

Here’s how you can use influencers effectively:

Find the right influencers: Partnering with the right influencer is more important than just shelling out money for an influencer with a large number of followers.

Look for influencers who do not align with your brand values but have an audience that matches your target market, and build a good relationship with them. Always remember that the engagement rate is way more important than the follower count.

Utilize the Amazon Influencer Program: Use the Amazon Influencer Program, which provides a platform to connect with a broad range of influencers who can promote products and amplify reach during Prime Day.

Leverage social media platforms: Besides influencers, utilize other social media platforms like Instagram, Facebook, TikTok, YouTube to advertise your upcoming Prime Day deals to reach a large number of potential customers.

If you’re wondering where to find the ideal influencers for your business, SellerApp is here to help. The Mixed Media Marketing services offer you an Influencer outreach program where we connect you with the ones that best represent your brand.

Recommended guide: The Role of Expertise in E-Commerce Social Proof

Set up your Amazon PPC campaigns beforehand

Scrambling to set up Amazon PPC campaigns before or on Prime Day is not a good idea. It’s best to structure your campaigns and prepare them for the holiday shopping. To make the most of your PPC campaigns during Prime Day, consider the following strategies to prepare for it:

Create both manual and automatic campaigns: Manual campaigns allow you to increase search visibility for keywords that drive a high return on investment (ROI). Set up automatic campaigns to discover new keywords with keyword harvesting, understand the latest keyword trends, and identify negative keywords that may not be relevant to your products.

Regularly review the search terms report: Download and analyze the search terms report regularly. This report provides insights into which keywords are driving conversions, allowing you to optimize your PPC campaigns and improve overall performance.

Stand out with Sponsored Brands and Prospecting Display campaigns: To differentiate yourself from competitors before Prime Day, create Sponsored Brand campaigns featuring products you want to highlight during the event. This builds awareness and plants a seed in the minds of your target audience ahead of time.

Additionally, implement Display campaigns, such as Sponsored Display and Amazon DSP, as a part of Amazon Prime Day advertising to reach customers both on and off Amazon, expanding your reach and capturing consumer attention.

Note: Allocate budget for brand awareness and prospecting: Devote approximately 60-70% of your budget to 2025 Amazon Prime Days for brand awareness and prospecting campaigns. This approach fills the upper funnel and helps generate interest and anticipation among potential customers.

Plan campaign approvals in advance: Remember that the Amazon Prime Day advertising campaign must be approved before it goes live. As Prime Day approaches, the approval process may slow down. Submit your campaigns for review at least a week in advance to avoid any last-minute issues.

With these strategies, you can optimize your Amazon PPC campaigns and effectively capture customers’ attention before Prime Day, maximizing your chances of success during the event.

Create product bundles

Your primary goal on Prime Day must be to boost sales by moving as much of your inventory as possible. This means bundles! They are convenient to purchase and enhance the experience as a whole. Especially when there’s a discount, people are more drawn to buying the ancillary products.

So, get creative and find ways to create product bundles that complement each other. It also saves money on shipping and packaging, and you can give that back to your customer as a discount.

It’s also an excellent way to increase the average order value. By offering convenient product bundles, you also save customers browsing time and provide a one-click solution for their needs.

This added convenience can encourage customers to spend more and improve your bottom line.

Recommended Guide: Why is Amazon order management so important?

Order inventory

You may be thinking, “well duh!”. Unfortunately, sellers grossly underestimate Prime Day and lose out on more Prime Day sales. However, you need to be realistic as well. Don’t overstock either.

If you fulfill your requirements through Amazon FBA, then make sure to check your FBA capacity limits before ordering too much inventory. Fortunately, capacity limits are set during the third week of each month, and you can now forecast your inventory needs up to three months in advance.

Your capacity limits are heavily dependent on your IPI score (which measures how efficiently you manage your FBA (Fulfilled by Amazon) inventory. Therefore, you’ll need to have a higher IPI score. Of course, it’s not easy to grow this in a short period. So, if you want to sell more during Prime Day, you’ll need to sell via FBM simultaneously

Regardless of your strategy, we recommend you talk with your supplier and ensure that your inventory is ready well in advance. Amazon hasn’t specified when the inventory should arrive for Prime Day. But the deadline should likely be in the middle of June. So, ship as early as possible. to avoid any issues

Use deals and discounts

Amazon Prime Day deals and discounts are an excellent way to boost sales. While they can run for a short period, they can significantly increase sales momentum and overall profits.

Here are some strategies to utilize deals and discounts:

Submit deals for multiple products

Submit deals for various products with competitive prices early on. Keep in mind that Amazon receives a flood of deals during Prime Day, and it might choose only a few submissions. So make sure you do enough research and give your best out there.

Create a solid promotional offer

Offer your best deal during Amazon Prime Day to entice customers to choose your product. However, also ensure that your offer is profitable and sustainable for your business. A good rule of thumb is to stay below 30% off, as going higher than that may eat away at your profit margin. However, you can go higher if you plan to liquidate the aged inventory.

Run promotions the entire week

Prime Day is not just a two-day event but a week-long shopping frenzy. Many buyers start browsing and comparing products before the actual event, and some may miss the deadline or look for more deals after the event. Therefore, run promotions the entire week to capture more traffic and sales opportunities.

According to our PPC experts, a dip in sales is common right before and after the 2025 Amazon Prime days, as it happens every year. But that may slow the momentum of sales. To keep it up, our experts suggest that you run PPC ads to promote the products.

Let us demonstrate with a practical example from last year’s Prime Day Sale.

If you notice closely, you’ll find the spike in sales during the Prime Days and the flat line just before and after, with a shallow curve couple of days after the Amazon Prime days a

Create an Amazon Storefront for Prime Day

If you don’t already have an Amazon Storefront, plan to create a dedicated Prime Day subpage (within the storefront) where you list all the best offers from your brand catalog. It can serve as your landing page for all Prime Day deals and discounts. Feature all of your 2025 Amazon Prime Day deals and discounts.

This landing page will make it so much easier to point potential customers to a specific landing page. This makes it easier for them to convert into customers, besides all the Amazon Prime Day advertising efforts.

Use Amazon posts to create buzz

Amazon posts is a tool that allows sellers to create social media-style content on Amazon to enhance product discovery, brand visibility, and customer engagement.

These posts appear on product detail pages, feeds, and related product sections, giving your product multiple touchpoints to attract potential customers. This helps the products stay top-of-mind for consumers during Amazon Prime Day 2025 and increases the conversion rate.

Note: We recommend featuring the top-performing products on Amazon posts to stir up buzz and awareness of your products.

Learn more about it from the Amazon Posts detailed guide.

A/B test

In the days and weeks leading up to Prime Day 2025, conduct multiple A/B tests on your product listing and A+ content to optimize the best way to present your products to the shoppers.

Similarly, test your Sponsored Brand ads and Display Ads with different featured images, layouts, and headlines. Your SB ads are going to be extremely important during this period. Therefore, split test until you zero in on the perfect ad copy and image.

Testing all these variations will help you fine-tune your ad strategy and maximize profit during Prime Day.

Recommended Read: Differences between Amazon Sponsored Display Ads vs DSP Ads.

Set up Amazon direct fulfillment (for vendors)

If you’re a vendor registered on Amazon, one of the best ways to make the most of Prime Day 2025 is to opt for Amazon Direct Fulfillment. This program allows vendors to seamlessly share real-time inventory information with Amazon using electronic data interchange (EDI).

With Direct Fulfillment, you can ensure that you never miss out on sales, even if the Amazon warehouse runs out of stock. Here are some key benefits you get with Direct Fulfillment during Prime Day:

Your product gets a badge as “Ships and Sold by Amazon,” which drastically improves the conversion rate.

You can make your entire catalog available to customers. Which can make it so much easier to push your inventory.

You won’t have out-of-stock issues, as Amazon can pull inventory directly from EDI.

Moreover, Amazon will handle all your product’s customer service, returns, and refunds. So, really, there’s very little hassle.

Pro tip: Make sure to set up Amazon Direct Fulfillment way before Prime Day. Additionally, take advantage of Amazon Direct Fulfillment in Q4, as there are tons of holidays.

Now that you know what you need to do before Prime Day, let’s talk about what to do during the big day.

What to do during Amazon Prime Day 2025?

What happens during the Amazon Prime Day 2025 sale window determines your entire Q3 trajectory. So once Amazon Prime Days 2025 are on, execution becomes everything.

Here’s how to operate like a top-tier Amazon Prime seller while the clock’s ticking:

1. Monitor and optimize your Amazon Prime Day advertising strategy in real time

The ad landscape requires you to take fast action sometimes, and keep an expert watch. Watch your Amazon Prime Day advertising performance like a hawk. You can also contact a team of Amazon PPC ad experts to adjust bids, pause underperforming keywords, and double down on winning ASINS and search terms. Expect elevated CPCs during Amazon Prime Day 2025, so protect your margins by syncing ad budgets with your inventory and pricing strategy.

2. Leverage Lightning Deals and price anchors

If you’re running Amazon Prime Day 2025 deals, ensure they’re clearly featured in your storefront. Maintain a competitive edge by using strikethrough pricing and limited-time messages to create urgency. Shoppers know how Amazon Prime Day sales work, so you must leverage that urgency as a seller

3. Keep inventory levels updated hourly

Stockouts are your worst-case scenario, especially during these rush hours. Use Amazon’s Manage Inventory Dashboard and SellerApp’s business alert features to track high-velocity product movement and keep a tab on fluctuating inventory levels. After all, nothing hurts your Amazon Prime Day 2025 strategy more than a missed conversion due to an unavailable product.

4. Engage customers with on-page content and A+ detail pages

Product detail pages should already be primed with SEO-rich content terms like “summer must-haves on Prime Day 2025” should be visible. Use this moment to reinforce value and drive conversion.

5. Monitor competitor pricing and reposition accordingly

How does Prime Day work for sellers who want to win? They adapt. Check your competitor’s pricing frequently, and don’t be afraid to adjust if you’re losing the Buy Box. On Amazon Prime Day in 2025, speed is leveraged.

6. Push promotions on socials and external traffic

Drive high-intent traffic from your email list, social media, and influencer partners during the peak Prime days. Many sellers neglect this during the 2025 Amazon Prime Day, but external traffic is often the tipping point for Amazon ranking spikes, giving an improved sales velocity.

7. Check metrics in the Business Reports dashboard

Track unit session percentage, conversion rate, and ad-attributed sales during Amazon Prime Day 2025 dates. This will help you quickly diagnose what’s working and what needs tweaking, especially if you’re using a hybrid Amazon Prime Day advertising strategy.

8. Tips on PPC campaign optimization

Utilize branded and generic short-tail keywords to reach a broader range of shoppers using Sponsored Product ads. Additionally, use Sponsored Display and DSP ads to retarget shoppers who have already shown interest in your products on and off Amazon. By combining different types of ads, you can capture the attention of different audiences and maximize your chances of driving sales on Amazon Prime Day 2025.

Note: Other marketplaces like eBay, Target, and Walmart also capitalize on Amazon Prime Day by offering different promotions during the same time to attract non-Prime customers.

Take advantage of this by selling products on other marketplaces during the Prime Day timeline to maximize sales and your business’s bottom line.

Key Metrics to Monitor During Amazon Prime Day 2025

As an Amazon Prime seller, your job isn’t over once your deals go live. During Amazon Prime Days 2025, the smartest brands stay agile by actively monitoring real-time performance metrics to maximize ROI and uncover winning strategies.

Here’s what to track closely:

ACos

ACos is the biggest determinant of PPC advertisement success for Amazon products in general. But our experts say a spike in ACoS before and after Amazon Prime Days is pretty usual.

Ad Spend vs. ROAS (Return on Ad Spend)

With a surge in traffic during the Amazon Prime Day 2025 sale, you must ensure your Amazon Prime Day advertising strategy is driving profitable results. Watch your ROAS hourly to reallocate budgets toward high-performing campaigns and pause underperformers.

Conversion Rate (CVR)

One of the clearest indicators of listing quality and offer appeal. A spike here during 2025 Amazon Prime Days shows your Prime Day strategy is working. If CVR drops, audit pricing, images, or A+ Content.

Buy Box Percentage

Amazon Prime Day for sellers is highly competitive; losing the Buy Box for even a few hours could cost you thousands. Ensure pricing, fulfillment method (FBA), and inventory levels are optimized to maintain a high Buy Box win rate.

Click-Through Rate (CTR)

Low CTR during Amazon Prime Day 2025 may signal that your titles or images aren’t standing out. Test main images and revisit copy to improve visibility on search results pages, especially for top keywords like “best Amazon Prime Day deals” and “Amazon Prime Day 2025 deals.”

Session-to-Sales Ratio

How well are you converting traffic into orders? Monitor this to evaluate the effectiveness of your offer vs. competitors during the Amazon Prime Day sale. If traffic is high but orders are low, adjust pricing or add urgency (e.g., “limited-time deal”).

Inventory Sell-Through Rate

Amazon Prime Day in 2025 can move weeks’ worth of stock in hours. Use real-time inventory dashboards to avoid stockouts or overstocking. For best-sellers, have a contingency fulfillment plan or buffer inventory available.

Keyword Rankings

Track how your organic and sponsored rankings shift for core keywords like “Amazon Prime Day 2025 clothing deals,” or “limited time deals”. This data will guide future campaign refinement and post-Prime Day retargeting efforts because keyword position is your visibility lifeline.

During high-traffic events like Amazon Prime Days 2025, competition spikes across every category. Whether you’re running ads or relying on organic placements, your position in search results directly impacts click-through rate, conversion rate, and overall Prime Day performance. By monitoring your rankings for strategic keywords, you can identify winning ads, spot listing gaps, and fuel post-Prime Day retargeting.

Best Amazon Prime Day Deals: What deals and discounts can you offer for better sales?

Deal Type | Why It Works | Recommended Use | Strategy Tips
Coupons | Green “coupon” badge in search results & product pages. | Ideal for competitive products across categories for the 2025 Amazon Prime Day | Set discount ≥10%, schedule for all Amaze Day 2025 dates, target Prime members only.
Lightning Deals | It signals high urgency, time-limited promotions on Amazon’s Deals page. | Perfect for fast-moving items like tech, beauty, and seasonal products during Amazon Prime Day in 2025. | Prepare for Amazon Prime Day by submitting 4–6 weeks in advance, using on best-reviewed/high-converting ASINs.
Best Deals | Week-long visibility with sustained traffic and placement is important for momentum gain prior to Amazon Prime Day sale​. | Evergreen top-performers + strong ratings so that they drive more conversions during the 2025 Amazon Prime days. | Best Amazon Prime Day deals combine with Sponsored Brands or DSP retargeting to extend reach.
Prime Exclusive Discounts | The “Prime” badge creates trust and exclusivity, and it is only visible to Prime members during Amazon Prime Day 2025. | Core ASINs where you can offer a 10–20% discount | Boosts Buy Box win rate during peak traffic, ideal for loyal buyer segments during Amazon Prime days 2025
Virtual Product Bundles | Increases AOV by grouping complementary items during Amazon Prime Day 2025, | Home, baby, fitness, or consumables. | Use with Sponsored Display or brand ads to push bundles
Subscribe & Save Deals | Encourages long-term commitment to renewable products, with Amazon Prime Day 2025 being the start. | Consumables (coffee, supplements, cleaning). | Add coupon to entice first-time subscribers.
7-Day Deals | Extended visibility on deals pages, great for brand building. | Mid-tier ASINs with consistent traction are suited for this deal. | Schedule to span Prime Day 2025 + lead-in weekend
Placement Bid Boosts | Not a deal per se, but critical to winning Top of Search/Product Page ads | Use during all high-traffic hours of Amazon Prime Day 2025. | Increase bids 20–50% for core keywords, monitor and optimize daily for the Amazon Prime Day 2025.

Note:

Pair deals with high-converting PPC campaigns. Use Sponsored Products for conversions, Sponsored Brands for discovery, and Sponsored Display for retargeting.

Run promotions 3–5 days before Prime Day to gain momentum and keyword ranking advantage for Amazon Prime Day 2025.

Is Amazon extending Prime Day 2025?

Amazon has officially announced their Prime day 2025 dates. Earlier we’ve found Amazon’s internal team saying, “two days just wasn’t long enough,” especially given that 2025 marks the 11th anniversary of Prime Day, marking a milestone year. So, this year, they have extended the duration of the sale to a total of four days.

Why does Amazon keep extending Prime Day?

We have a few stats that might help you understand why Amazon may decide to prolong the Amazon Prime Day 2025. This is because with the tightening of competition, consumer behavior shifts. Let’s get practical with a few of such data-driven facts.

Third-party sellers drive over 50% of Amazon’s total sales, and this extension allows them more time to generate revenue during a peak traffic window.

The 2024 Prime Day event generated $14.2 billion in online sales (Adobe Analytics), underscoring the massive impact the sale has across the ecommerce landscape. This marked an 11.8% increase from the previous year, highlighting the event’s growing significance in the retail calendar.

According to Investopedia, rival retailers like Walmart and Target have already moved to multi-day summer sales—Target Circle Week spans 7 days, and Walmart Deals extended to 4 days in 2024.

As Arun Sundram, Senior Equity Analyst at CFRA Research, told Fox Business, “With an uncertain macro environment and consumers seeking more deals amid tariff and inflation concerns, a longer event could drive stronger engagement.”

Post Prime Day woes and how to beat that (What to do after Amazon Prime Day 2025)

After the adrenaline rush of Amazon Prime Day 2025, many sellers face an immediate drop in traffic, sales, and advertising performance. This “sales hangover” is real and, if unmanaged, can undo a lot of the gains from Prime Day sales.

What follows can feel like a sudden drop:

Conversion rates drop

Return rates climb

Ad performance becomes erratic

Inventory gets messy

ACoS rises

If you’re feeling that post-event crash, you’re not alone. Here’s how to turn Prime Day into long-term profit, not just a 4-day spike.

1. Analyze performance data thoroughly

Now that the Amazon Prime Day sale is over, it’s time to dive deep into your performance metrics. Look beyond surface-level sales figures.

This analysis will give you a comprehensive outlook of what worked, what didn’t, and where your Amazon Prime Day strategy needs fine-tuning. Refining the strategy can also pave your way for the next big retail event. Understanding how your Amazon Prime Day 2025 deals performed will help optimize future campaigns and guide your overall Amazon Prime Day strategy.

2. Retarget interested shoppers

Many shoppers who visited your product listings during Prime Day may not have made a purchase. These ready leads are prime (pun intended) for retargeting campaigns. Use Amazon DSP (Demand-Side Platform) or Sponsored Display ads to re-engage shoppers who viewed your product but dropped off before conversion.

Leverage messaging like “Missed our Prime Day offer?” or “Best Amazon Prime Day deals—limited stock left” to bring them back. This is an essential move for any serious Amazon Prime seller looking to maintain momentum and improve post-event ROI.

3. Manage and monitor Inventory

Amazon Prime Day in 2025 may have wiped out your top ASINs, but there are plenty to manage for a steady post-Prime Day experience. Check inventory levels for a steady Amazon account health and restock the most popular items to prevent disappointing customers.

Especially if your listings ranked well during the sale, you can expect a steady influx of demand even post-prime day. Amazon’s algorithm favors products with strong sales velocity, and maintaining stock is key to preserving that momentum that you gained.

On the flip side, if some items underperformed, revisit your listings and pricing strategies. Consider adjusting titles, images, and bullets based on shopper feedback and competitors’ listings during Amazon Prime Days 2025.

4. Gather and leverage customer reviews

One of the biggest benefits of the 2025 Amazon Prime Day is the potential increase in reviews. These reviews not only build trust but also provide valuable insights into product perception and add to the listing quality.

This listing quality translates to better organic positioning in the SERPs. Encourage satisfied customers to leave feedback and promptly address any negative reviews or queries to show responsiveness.

Use the feedback to update product descriptions, improve customer experience, and prepare for Amazon Prime Day 2025’s aftermath or other seasonal peaks.

6. Keep promotions going

Just because the 2025 Amazon Prime Days are over doesn’t mean the buzz needs to die down. Launch follow-up promotions such as: “Missed Prime Day? Enjoy 10% off for a limited time.” or email remarketing campaigns targeting past shoppers.

Continue to ride the wave of traffic generated by Prime Day and attract bargain hunters who may have missed the big event.

7. Start preparing for the next big event

When is Amazon next Prime Day? It may not be until July 2026, but Amazon often rolls out its “Prime Big Deal Days” in Q4. Use the insights from Amazon Prime Day 2025 to plan your strategy ahead of time. Optimize your pricing model, streamline inventory forecasting, and test ad creatives that didn’t perform successfully.

In short, your Amazon Prime Day strategy shouldn’t stop once the sale ends. To become a successful Amazon Prime seller, you need a long-term plan that extends before, during, and well after the event.

Final thoughts

Effective research and planning are only half the battle. You still have to execute the strategies smartly to maximize the chances of success. With Prime Day right around the corner, by following the strategies outlined in this blog, you can position your business to make the most of this event.

However, to truly elevate your Amazon Prime Day strategy and ensure maximum profit, you must leverage solutions like SellerApp.

How Can SellerApp Help?

SellerApp offers a comprehensive suite designed specifically for Amazon sellers. With SellerApp, you can streamline your Prime Day preparations by optimizing your pricing and listings, ensuring that you are competitively positioned in the market.

With data-driven insights, you can make informed decisions about product selection, target the right audience, and automate your PPC campaigns.

More importantly, the brands that have partnered with us have seen amazing results during this period, which has helped them generate the necessary momentum that has helped them for years.

Get started with SellerApp for free now and make this Prime Day your most successful one yet.

Additional Reads:

Prime Day vs Black Friday