15 Essential Amazon Analytics Tools for Business Growth

Do you drive a car without checking the fuel gauge or looking at the road ahead? No, right?

Similarly, in the competitive landscape of Amazon, merely listing your products is like driving blindfolded.

To succeed, you must constantly keep track of your metrics, analyze what’s effective, and steer your strategies to increase sales.

Now, it’s not easy to get all the data you need in one place. Yes, Amazon offers different reports on Seller Central, but making sense of that data is a nightmare.

To succeed in this competitive landscape, you need a fully-featured Amazon analytics tool that can consolidate all information in one place and make sense of it.

This article will list the top 15 best Amazon analytics tools available in the market.

A quick peek into the article:

SellerApp

Nova

Helium 10

DataHawk

Zonguru

AMZ Scout

JungleScout

Channel Advisor

Amalyze

Viral Launch

Nozzle

Sellozo

Pacvue

Seller Tools

Zoo Tools

SellerBoard

SellerApp

SellerApp is a leading Amazon analytics platform that combines data, technology, and artificial intelligence to help e-commerce brands grow their business with data-driven insights and tools.

Pretty much any other tool in the industry focuses on one specific aspect of Amazon’s business. But SellerApp does everything everyone else does, plus some more.

Here are some key features of the platform:

Product Research:

SellerApp’s Product Research feature provides access to a vast database of over 100 million products on Amazon,

It offers advanced filters to help you quickly identify profitable product ideas that align with your business goals.

Apart from that, with the AI-powered Opportunity Score, you can predict product profitability by analyzing factors like demand, revenue potential, profit margin, competition, and more.

Keyword Research:

The SellerApp Keyword Research feature takes millions of keyword data directly from Amazon and helps you find the most relevant and profitable keywords for your products.

It also offers an Amazon Reverse ASIN feature that allows you to dive into keywords of your competitor’s listings.

Product Intelligence:

SellerApp’s Amazon Product Intelligence offers a suite of features to sellers.

The Product tracker allows you to track any product on the dashboard and analyze historical trends.

For each product, you can also track keywords, understand keyword indexing status, and analyze the listing quality against Amazon’s best practices and competitors.

Advertising:

SellerApp Advertising feature gives you an insight into the profitability of your PPC campaigns, ad groups, search terms, etc.

The Campaign Manager dashboard simplifies campaign monitoring and optimization.

Additionally, SellerApp Advertising automation enables hands-free campaign execution based on your business goals.

Plus, the unique dayparting feature allows you to set custom bids at different times of the day, ensuring optimal ad visibility and revenue potential.

Note: SellerApp recently launched the Stream dashboard, where you can see hourly and seasonal sales data up to the last three months and make data-driven advertising strategies.

Pros | Cons
A comprehensive suite of tools for Amazon sellers | Steep learning curve
Access to a vast product database and supplier info | Product sourcing is limited to Alibaba.com suppliers
AI-driven Opportunity Score for profitability prediction | A bit expensive
Detailed keyword research with advanced filters | Advanced features may require a deep understanding of Amazon's business
All-in-one product and keyword tracking |
Listing quality analysis benchmarked with category average and competitors, with actionable insights |
Automation and dayparting for Amazon advertising |
Lifetime data retention |
Download custom business reports |
Offer a freemium model for all users |
User-friendly interface |

Nova

Nova is an Amazon analytics platform built around one promise: show sellers their real profit, hourly, across every fee, refund, and marketplace. It is purpose-built for FBA and FBM brands, aggregators, and agencies that need P&L truth instead of Seller Central’s gross revenue view.
Unlike research-first tools, Nova starts from the back office. It pulls every order, fee, refund, ad spend line, and reimbursement from Seller Central and Amazon Ads, reconciles them at SKU level, and rebuilds your live P&L in your currency of choice.

The platform covers the following:

Live Profit & Loss with 40+ Amazon fee types broken out (FBA fulfillment, referral, storage, long-term storage, low-inventory, returns processing, ad spend, and more), so you see net margin per SKU, brand, or marketplace.

200+ pre-built metrics plus Custom Breakdowns, letting you slice profitability by brand, parent ASIN, country, fulfillment channel, or any tag you define.

Hourly data refresh instead of the once-a-day pull most tools rely on, so today’s sales and ad spend are visible the same day they happen.

21 Amazon marketplaces supported, consolidated into a single dashboard with FX-normalized reporting.

Winners & Losers view that surfaces the SKUs gaining or losing margin week over week, with the root cause (fee change, return spike, ad waste, COGS shift) attached.

PPC analytics at product level, with ad spend tied directly into the SKU P&L so ACoS and TACoS are calculated on true net profit, not gross revenue.

A/B Event Tracker for measuring the revenue, margin, and BSR impact of listing tests, price changes, and creative swaps.

BSR tracker for your own ASINs, plotted against sales and ad spend so rank movement is explainable.

Refunds and reimbursements treated as native P&L line items, with admin fees, return processing, and FBA overcharges audited automatically.

Multi-account workspaces for aggregators and agencies managing several Seller Central accounts from one login.

Reporting Builder with scheduled exports to email, Google Sheets, BigQuery, or your own data warehouse via the Amazon Data API.

Pros

Cons

True net-profit P&L with 40+ fee types reconciled per SKU | No product research or supplier database

Hourly data refresh, not daily

Focused on FBA/FBM operators, not new sellers

21 marketplaces consolidated in one workspace

No campaign-level PPC management (product-level only)

Custom Breakdowns for brand, country, or tag-based P&L |
A/B Event Tracker ties listing changes to margin impact |
Multi-account workspaces for aggregators and agencies |
Transparent $29/month entry plan, scales by orders |
14-day free trial, no credit card required |

Helium 10

Helium10 is an all-in-one Amazon seller solution that aims to provide everything the busy Amazon seller needs

The solution includes 20+ fully-featured tools covering product research, product launches, keyword research, listing optimization, operations, advertising, and analytics.

The Analytics tool includes the following features:

Profits

Market Tracker

Keyword Tracker

Market Tracker 360

The Profits dashboard offers real-time insights into gross revenue, net profit after estimated costs, and product performance trends over different time periods, allowing you to make informed decisions and optimize your product listings for better profitability.

The Market Tracker tool allows you to track the product performance of competitors in real-time. It provides you with insights into the market trends, sales volume, and pricing strategies of your competitors.

The Keyword Tracker tool helps you track your products’ ranking for specific keywords on Amazon. Additionally, it suggests relevant keywords to increase your product’s visibility and sales.

Apart from these tools, Helium 10 also offers a new Market Intelligence tool, “Market Tracker 360,” to gain actionable insights to boost your brand.

Pros | Cons
User-friendly interface | Many tools with confusing names
All-in-one platform | No supplier database
Free and Starter plan for new businesses | Expensive for full access
Powerful Amazon market analytics tool | Steep learning curve
Built-in SEO and marketing tools |
Easy landing page builder |
Hands-on Amazon training |

DataHawk

DataHawk is an Amazon analytics tool that provides analytics solutions for brands, retailers, and agencies to help them increase sales, optimize margins, and boost profitability on Amazon.

DataHawk’s SEO Analytics tool allows you to track keyword ranking, optimize product listing, and find profitable keywords for your products.

The Product Analytics tool allows you to track products, analyze real-time changes in the BSR rank, and understand sales trends.

With the Marketplace Analytics tool, you can conduct in-depth product research, discover the top 100 selling products for any category, and monitor their progress to find profitable products.

DataHawk also provides an intuitive dashboard to analyze advertising performance in an account and ASIN level.

Pros | Cons
Advanced Amazon Market Research & Intelligence tool | Generic research capabilities
Amazon SEO performance analysis | Expensive pricing
Automate PDP tracking | Lower tracked keywords limits
Powerful Amazon BSR Data Visualization | Less advanced features
Automatic Scheduled Reporting |

Zonguru

ZonGuru is an all-in-one seller software that offers a collection of 17 tools that work together to provide a clear overview of your Amazon business. Its strength is especially seen in Product Research and Keyword Tracker.

Recently armed with ChatGPT-4, Zonguru also helps you optimize your listings and increase sales.

On top of that, Zonguru also offers a Business Dashboard, IP Monitoring, and an Email and Review Automator for comprehensive business management.

Pros | Cons
Automatic filtering of canceled orders and refunds | High prices
Focus on enhancing customer loyalty | Comparative cost to competitors
Three flexible pricing plans | Limitations on the starter plan
Efficient order search | Incomplete features
Business dashboard for product performance overview | Short trial period
Focus on enhancing customer loyalty | Comparative cost to competitors

AMZScout

AMZScout is a popular Amazon intelligence software that offers a complete toolset to help you start and grow your Amazon business, including product research, keyword research, trends competitor data analysis.

AMZScout also offers a Chrome Extension to make product research easier for sellers.

Pros | Cons
It's affordable and user-friendly | Limited functionality
All-in-one platform for product research | Have to install Chrome Extensions to get full functionality
Solid product database |
Have a helpful academy to learn |

Jungle Scout

Jungle Scout is a comprehensive platform designed for sellers looking to sell products on Amazon.

It offers a suite of tools to assist you in launching and scaling your business.

Some of its key features include:

Product Database: It provides valuable insight into product niches, such as sales data, pricing, and competition, and helps you find potential Amazon products.

Product Tracker: It allows users to monitor product performance over time and identify opportunities for success on Amazon.

Supplier Database: Jungle Scout also offers a Supplier Database to find reliable suppliers for the products.

Keyword Scout: It enables you to conduct in-depth keyword research and find relevant and high-traffic keywords to optimize product listings.

Sales Analytics: This feature allows you to understand product performance, track revenue, and make data-driven decisions to enhance your Amazon business.

Additionally, Jungle Sout offers Inventory Management, Rank Tracker, Review Automation, Advertising Analytics, and other tools to help you manage your business better.

Pros | Cons
All-in-one features | Pricing complexity
Easy-to-use | Steep learning curve
Detailed product metrics | No Free Trial Available
Access to free resources | Basic plan is not enough for growth
Chrome Extension for each research |
Opportunity Score |

Channel Advisor

ChannelAdvisor is a multichannel E-commerce solution designed for businesses to optimize their online sales.

It provides a range of tools that enable retailers to expand their online presence, reach more customers, and streamline their e-commerce operations.

Here are some key features and functions of ChannelAdvisor:

Multi-Channel Management: ChannelAdvisor allows businesses to sell products across multiple online channels, such as marketplaces, social media platforms, and their own web stores.

It centralizes product listings, inventory management, and order processing, making it easier to manage a diverse online presence.

Product Data Optimization: It also provides tools for optimizing product data, including keyword research and optimization, product content management, and pricing strategies to improve product visibility and competitiveness.

Performance Analytics: ChannelAdvisor offers reporting and analytics tools to track online listing and campaign performance.

Order Fulfillment: It streamlines order processing and fulfillment by centralizing order management, shipment tracking, and returns processing for businesses.

Advertising and Promotions: Lastly, ChannelAdvisor also provides features to manage PPC campaigns on marketplaces and other platforms.

Pros | Cons
Highly scalable | Customer service issues
Constantly add new marketplaces | Lack of innovation
Stays up-to-date with marketplace changes | Contracts require careful reading

AMALYZE

AMALYZE is an Amazon seller tool that provides a range of solutions to optimize Amazon listings and improve sales.

The primary tool is AMALYZE Shield.

AMALYZE Shield offers various metrics to assess product potential, including its seller (brand or Amazon), pricing, Amazon Prime availability, Best Sellers Rank (BSR), relevant keywords, and more.

For existing Amazon sellers, AMALYZE Shield offers valuable insights on review trends, keyword rankings, pricing, and ad presence for their products, aiding their marketplace strategy.

Pros | Cons
Comprehensive suite of seller tools | Steep learning curve
Monitor and track Amazon fees and financial | Limited product research market scope
Amazon expert support |
Granular product analysis |

Viral Launch

Viral Launch is one of the comprehensive all-in-one Amazon analytics tools. It contains all the tools Amazon sellers need to research, launch, grow, and optimize their Amazon FBA business.

This comprehensive toolset includes:

Product Discovery Tool: Helps you find profitable products and niches.

Keyword Research Tool: Identifies high-traffic, relevant keywords to optimize your listings.

Split Testing Tool: Allows you to experiment with different product details for optimal performance.

PPC Automation Tool: Streamlines Amazon PPC campaign management for efficiency.

Competitor Intelligence Tool: Offers insights into competitor strategies for a competitive advantage.

Product Launch Services: Provides strategies for successful product launches, essential for early sales and reviews.

With these toolsets, Amazon sellers can easily discover profitable products, monitor competitors, optimize listings, launch new products efficiently, manage PPC campaigns, and make data-driven decisions.

Pros | Cons
Clean, easy-to-use dashboard | Too expensive
Powerful PPC automation | Lacks features compared to competitors
Highly accurate research data | Limited Amazon Training resources

Nozzle

Nozzle.ai is another well-known e-commerce analytics platform for Amazon sellers. It provides in-depth market and customer analytics to help sellers grow their profits on Amazon.

Nozzle offers the following features:

Lifetime Value: This feature allows you to understand the true value of Amazon customers.

Purchase Analysis: It gives you real-time insights into customer buying patterns and allows you to devise strategies better.

Purchase Intervals: This feature provides insights into when customers are purchasing your products. It helps you allocate the budget properly to reach your target audience and optimize ads.

Customer Retention: It allows you to understand your customers in-depth and focus on customers that are more profitable.

Cohort Analysis: Nozzle also offers a Cohort Analysis tool where you can deep dive into what makes your customer take action.

Pros | Cons
Unique Amazon Analytics tool | Limited availability on some Amazon marketplaces
Features like CLV analysis and cohort analysis | Pricing for comprehensive plans is twice the cost of the Essential plan
Affordable Essential plan starting at $250/month | Designed primarily for sellers of recurring products
| Lacks integrations with other external tools

Sellozo

Sellozo is an Amazon seller analytics tool that helps you manage your ad campaigns by fully automating and optimizing each campaign to help them save time and money.

Key Features:

Campaign Studio: It lets you create campaign rules for adding new keywords or negative keywords from your campaigns based on different conditions. You can also drag and drop campaigns to link them together. This way, you can easily manage your campaign structure and strategy.

Financial Dashboard: It shows you a detailed breakdown of your income and expenses on Amazon.

Dayparting: It allows you to schedule your campaigns to run and pause at different times of the day, depending on customer demand. It helps you avoid wasting ad budget and increase ROAS.

Pros | Cons
Automated advertising optimization | Sellozo’s monthly fee is relatively high compared to the competition
Repricing tool | It’s compatible with a limited number of Amazon marketplaces
Data-Driven insights | Primary focus on advertising and repricing, lacking additional services like listing optimization or product sourcing

Pacvue

Pacvue is a powerful e-commerce intelligence platform that helps brands and agencies optimize their advertising and sales performance on Amazon, Walmart, and other online marketplaces.

Pacvue’s key features include:

Category-level brand and competitive tracking

Weighted share of voice analysis

Rule-based automation

AI-powered campaign recommendation

Dayparting and budget management

Pros | Cons
Intuitive UI | Lack of user-friendliness
Multichannel ampaign management | Need for more integrations
Complete eCommerce analytics | Challenges with customer support
Automated AI bidding |
Reasonable pricing |
Integration with Amazon AMS and Amazon DSP |

Seller Tools

Seller Tools is an all-in-one Amazon seller software designed to help sellers create comprehensive and accurate Amazon sales strategies.

It offers a range of valuable tools and features to enhance your Amazon selling experience. Such as:

Reverse ASIN Lookup: It helps you discover high-performing keywords by analyzing competitor ASINs.

Listing Manager: Allows you to edit and optimize your product listings, prioritizing keywords based on search volume.

Product Research (PRIZM): Assists in making informed decisions about potential products by applying various filters, including FBA fees.

PPC Management (PPCS): Provides tools like Quick Negative Matcher, Keyword Extractor, and Bid Optimizer to optimize your Amazon PPC campaigns.

Last Search: Generates a list of keywords associated with a specific keyword, showing search volume and competition data.

R2A (Real Reverse ASIN Lookup): Offers in-depth data and filters for competitor keyword analysis.

Keyword Wizard: It helps you find relevant keywords for your ASINs and track their performance.

Alerts & Extensions: Allows you to set account alerts for changes in product details and offers a Chrome Extension for quick sales statistics and reviews.

Pros | Cons
Accurate & updated data for optimization | Paid subscription may be costly for some
Advertising automation | Learning curve for beginners
Simple Chrome Extension | Limited marketplace & social network support
| May lack some features and integrations of other tools

Zon Tools

Zon Tools is an Amazon PPC management and automation software designed to simplify advertising strategy for sellers.

It offers a suite of algorithmic engines, such as Auto-Mate 3.0 , KeyWord Miner , and Bid Gambler , to adapt to various Amazon Advertising strategies.

With Zon Tools, you can automate advertising rules, optimize bids, and integrate high-converting customer search terms in campaigns to maximize performance.

Pros | Cons
Automated campaign adjustments throughout the day | Lack of support for Sponsored Brands and Display Ads
Easy setup for various campaign goals | Requires human assistance for initial automation setup
Flexible smart engine algorithms that adapt to user input |
Provides Done-For-You Structured Ad Campaigns |

SellerBoard

Sellerboard is another Amazon analytics tool that helps Amazon sellers understand and manage their business better, including profits and losses, customer and sales trends, etc.

It gives Profit analytics tools like the profit dashboard, COGS management, trend dashboard, and Automation tools like PPC optimization, inventory management, review request management, etc.

Sellerboard works with Amazon marketplaces in 21 countries around the world.

Pros | Cons
Feature-rich dashboard | Lack of seller resources (blog, guides, videos)
Generous free trial | Limited user access rights on lower-tier plans
Helpful demo feature | Focused towards agencies

Final Thoughts

The best Amazon analytics tools for you will depend on your needs and requirements. If you want 360-degree Amazon analytics software, opt for SellerApp. On the other hand, choose Viral Launch if you focus on launching a new product.

In the end, remember that having an Amazon analytics tool doesn’t guarantee success. The tool is there to assist you, but your product quality and determination will decide whether you’ll succeed in the market or not.

If you want to learn more about SellerApp, and how it can help you grow your Amazon business, schedule a call with us!